Duct Tape Marketing

Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast and creator of the Youpreneur community and movement. He and I discuss his new book Rise of the Youpreneur. A proud Brit, Ducker is known for hosting energetic live events and has founded several businesses, which combined house over 450 full-time employees. He has been featured in Entrepreneur countless times, as well as in Forbes, Inc.com, Business Insider, the Huffington Post and has graced the covers of Empowered Entrepreneur and Foundr magazines. Questions I ask Chris Ducker: * Why do people of all types of businesses need to focus on their personal brand? * Why is email still one of the most valuable tools for businesses? * What is the Youpreneur community all about? What you’ll learn if you give a listen: * Why you need to embrace your uniqueness * How to find customers who like doing business with you because of you * How to wow the customer to a point that they’ll want to refer you Key takeaways from the episode and more about Chris Ducker: * Learn more about Chris Ducker. * Learn more about Youpreneur. * Buy Rise of the Youpreneur. * Access the email marketing funnel infographic. * Connect on Facebook. * Follow on Twitter. * Subscribe to YouTube channel. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business Relationships that Matter. Gerber is an internationally syndicated columnist, author of Never Get a “Real” Job and co-author of Superconnector. He has been featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC, CNBC, Reuters, Mashable, BBC, NPR, Forbes, The Daily Beast, CBS News, US News & World Report, Fox News, Inc. and Entrepreneur, and has been honored by NASDAQ and the White House. Questions I ask Scott Gerber: * What is a superconnector? * Should business objectives drive why you connect and who you connect with? * What networking habits do people need to adopt? What you’ll learn if you give a listen: * How to understand if you’re a networker or connector * How to balance traditional networking with virtual networking * Why you have to make your networking universe smaller Key takeaways from the episode and more about Scott Gerber: * Buy Superconnector: Stop Networking and Start Building Business Relationships that Matter. * Follow on Twitter. * Follow Gerber’s co-author, Ryan Paugh, on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm that kind of crept up made them take it a little more serious and bring it front-and-center. In my view, the bottom line is that it’s going to sell more advertising, it’s going to make you more reliant on advertising. It’s not going to be an awful thing for Facebook; in fact, I tell people — half kidding, half serious — that you should buy some Facebook stock because of this, because if Facebook’s going to stick around, it’s going to because we have become so dependent upon it. So, as a business, it’s still a great, viable place to advertise. But I want to talk about that word a minute, because it’s not just a strict advertising vehicle, it’s a social media and content amplification play as well. It’s a great place to get very low-cost awareness of your business, promotions, and content. If you’re going to be using social media, you need to produce content that creates awareness and drives engagement, particularly blog posts, and post it and promote it on Facebook. I’m going to break this down, and it may be basic for a lot of people, but I think some people need to still understand the moving parts of Facebook for a small-business owner. Getting started on Facebook Business Manager First and foremost, the ticket to play on Facebook is to have a personal profile. Personal profiles can create pages, ad accounts, and groups. Every personal profile comes with a Messenger, which is a direct inside-of-Facebook messaging component, and every personal profile can also create something called a Business Manager account. For a long time, agencies, people like myself, have had Business Manager accounts, but I believe it’s the tool that every business on Facebook should have. Pages Pages are another component, and for the most part, every business should have a page. A page can also be an advertiser, and it can also have its own Messenger account. Ad accounts Ad accounts are a separate component. Profiles and Business Manager accounts can create ad accounts, and pages can be advertisers. Groups Anybody with a profile can create a group that can be private or public. Typically, a group is created around specific topics. They are great for community building. Groups are one of the best places to go to plug in and get information, ask questions, and engage folks to help you. Messenger Facebook Messenger is becoming more significant because that’s the tool that Facebook is going to use to reach out to the web. In other words, you can use Messenger today as a service or chat. You can install Messenger on your website now. I think a lot of folks will put that on their website because if somebody asks a question, and if they’re logged in to Facebook already, you’ll know who they are, and you can respond. In fact, you can create auto-responders that say, “Hi, John, how can we help you today?

Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in helping businesses and entrepreneurs use the Internet to attract new customers and build their communities. WP Elevation is the world’s first business accelerator designed specifically to help WordPress consultants build the business they need to support the lifestyle they want. The company does this through ongoing training, mentoring and coaching as well as a very healthy community forum and live events. Questions I ask Troy Dean: * What’s the difference between a coach and a consultant? * Is WordPress still the best tool in regards to the evolution of online platforms? * What are some of the changes coming to WordPress architecture? What you’ll learn if you give a listen: * What a WordPress consultant does * Why community is so valuable * What qualities a good WordPress consultant has Key takeaways from the episode and more about Troy Dean: * Learn more about WP Elevation. * Follow on Twitter. * Connect on LinkedIn. * Learn more about the Gutenberg experience. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business. Since 2011, Ostroff has been making matches between chaotic, overworked entrepreneurs and focused, calm virtual assistants. Offering services that span from administrative assistance to marketing support, she finds deep joy in making a difference through service. When she’s not speaking, writing, or researching productivity hacks, you can find Jess trying new recipes, tasting wine, searching for the next great music festival to attend, or playing with her labradoodle, Hummus. Questions I ask Jess Ostroff: * How has freelancing changed over the past decade? * How can business owners get comfortable with delegating? * How can a person find the right virtual assistant? What you’ll learn if you give a listen: * How to decide what you want your virtual assistant to do * Why you need to plan on hiring a virtual assistant ahead of time * How to set a virtual assistant up for success Key takeaways from the episode and more about Jess Ostroff: * Learn more about Jess Ostroff. * Learn more about Don’t Panic Management. * Buy Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please!

If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody in a long time. Here’s the thing though, I think it’s one of those topics that is misunderstood and certainly evolving. Content creation has fallen squarely into strategy as far as I’m concerned. In fact I often call content marketing the voice of strategy. Looking at your website, website’s structure, your SEO plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you’re going to use it to meet some of your business objectives. Ever since the major algorithm changes that everybody talks about, the hummingbirds and the pandas, where low-quality content and dubious backlinks really got slapped, a lot of SEO people are really starting to come to realize that content is everything that drives that entire industry. Then Google comes up with something called RankBrain. This is their artificial intelligence engine that learns not only about what people are searching for, but what they do when they find it, how they engage, how they dwell, and how they share. In fact, one of the most important metrics or ranking factors in the future is going to be engagement. So creating your content around getting engagement is not only a good thing from an awareness and trust-building standpoint, it’s also a very crucial ingredient in how content is going to be ranked. Towards the end of 2017 I created a guide for local marketing, because I wanted to create content that was specific to the challenges of getting a local business to rank or to get customers. By local I mean that they are in a community and most, if not all, of their customers, are in that community and interact by coming into their store, or their place of business, or that they go out and have a sales call with that person. There’s a lot of content on local marketing. It’s a really hot topic right now, and with that guide, I was able to rank number one in Google for various search terms around local marketing in about two week’s time. I have a lot of pages that are on page one, about 1700 last time I looked. So obviously I’ve got a tremendous amount of momentum, and so I’m not going to suggest that just anybody can do this. There are a lot of terms I don’t rank for in this approach. Identifying a term, a problem and a challenge that a prospective client has, and then putting all of my energy into getting that content to rank, is what took me from, maybe page two or three to the actual number-one spot, and this now is generating significant traffic,links, and opportunities. Understanding intent The key to anything we talk about with regard to content strategy is intent. What problems, questions, or goals does your client have? Keep in mind that they’ll probably change along the way when they’re trying to find a product or a service like yours.

Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking (which is a topic I believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business. When Corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. After years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his business. His mission is to help unhappy professional services providers who are sick of trading time for money and who want to shift to “one to many” programs and offers. Corcoran’s writing has appeared in Forbes, Lifehacker, The Huffington Post, Business Insider, Art of Manliness, Boost Blog Traffic, and Dumb Little Man. Questions I ask John Corcoran: * How can everybody be an expert in their field and what does that even mean these days? * Is developing a niche the best way to go if you want to establish yourself as an expert? * What’s your take on the value and process of mentorship? What you’ll learn if you give a listen: * How to network effectively in the digital world * Why podcasting can be extremely beneficial for your business * How to outreach effectively in today’s world Key takeaways from the episode and more about John Corcoran: * Learn more about Smart Business Revolution. * Learn more about Rise25. * Follow on Twitter. * Follow on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “I can work with anyone I want to work with,” would you still be working with who you’re working with today? Experience tells me that you would say, maybe some, but probably not all. That comes from the feeling that anybody who buys what you do, or anybody who needs the products that you make or sell is an ideal client. What you have to do in order to get your marketing strategy started, is you have to think about how you can narrowly define your ideal client. * What do they look like? * What are their problems? * How do they want to be served? * What do they think value is? I’m going to talk a little more about each of those, but you have to get to the point where you are so sure about how to describe that ideal client, that you are also defining who your ideal client is not. Let’s say I wanted to refer business to you, whatever your business is. I’ve got friends, neighbors, and colleagues that need what you do, and so I came to you and said, “Hey, I want to send some folks your way, I really love what you’re doing.” How would I spot your ideal client? Think about that. That is one of the greatest places to start when you’re thinking about how to narrowly define your ideal client is if somebody came to you and said, “Okay, how would I spot that person?” Could you define and describe all the characteristics of your ideal client in a way that I’m going to say, “Oh, okay, yeah, I know a couple people like that.” That’s what you’re really after. Finding your ideal client It’s really important that you develop the habit of understanding who it is that you’re going after, identifying them, and building your entire business around attracting them. You may get lucky and be able to define them quickly, but what I’ve experienced is that you start with a hypothesis, and over time, if you pay attention, you’ll learn who you like working with. Your ideal client will find you, partly because of how your business evolves, because of how your messaging gets tighter, and because of the results you’re getting for people like them. If you’re just starting you don’t have to have the answer to who your ideal client is. You have to have an idea, and you have to try to prove that hypothesis, but mainly you have to pay attention, because I know a lot of people that have decided that they love working in certain industries, or in a certain niche, and they had no idea they would, it just found them. They started working with a couple clients like that, and they discovered what they really enjoyed doing. So what if you do have clients and still haven’t defined this idea of an ideal client? Take a look at the stratifying of your current client base. What I mean by that, is rank each client by profitability. When I do this with people, I often help them discover that there is work that they’re doing, or segment that they’re serving or a product or service that they are still engaged in that maybe they did when they started, but it’s not something they focus on anymore because it’s not really profitable. What I find happens, is that a lot of businesses don’t realize that there are certain segments of their market or their community or certain demogr...

Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success from the Boldest Women in Business. She and I discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women. Kerpen is what you might call an “accidental” entrepreneur. Despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. She and her husband did it without any formal education on how to start or run a business. In fact, before she started their company, she didn’t have a single day of agency experience. Kerpen has been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC. She has keynoted conferences in London, Las Vegas, Mexico City, and New York, among others. Questions I ask Carrie Kerpen: * Why is failing important? * How can women balance family and entrepreneurship? * What are the best tips you received from interviewing all of these bold women? What you’ll learn if you give a listen: * How women can balance what’s expected vs. intuition and desire in business * Why women often equate imperfection with failure * Why bold women must love their look and how that leads to confidence Key takeaways from the episode and more about Carrie Kerpen: * Learn more about Carrie Kerpen. * Buy Work It: Secrets for Success from the Boldest Women in Business. * Learn more about Likeable Media. * Connect on Facebook. * Follow on Twitter. * Follow on Instagram. * Email Carrie Kerpen. Like this show? Click on over and give us a review on iTunes, please!

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before what it is. What marketing strategy is and is not I think even Google gets confused. If you type, “what is marketing strategy” or “small business marketing strategy” into Google, you’re going to get a bunch of blog posts that list 15 marketing strategies for small businesses. Those 15 marketing strategies will all be nothing but tactics. I believe that you must develop a strategy before you even think about the tactics. If you’ve read anything I’ve written, if you have listened to anything I talk about, then you know that I mention that this is the key element to make marketing effective. You must have an approach that is focused on a very specific type of client, with a very specific need or problem, and a promise to solve that problem in a very specific way. That’s marketing strategy, and that’s the part we have to figure out first before we ever go out there and start listing the things we’re going to do to create awareness and to convert those people that have a need into clients. Building a strategic foundation When I talk about marketing strategy, I break it down into a foundation that has several elements. It’s not just one thing. It’s a handful of things that have to go together to work in concert to make your marketing strategy effective. Understand your ideal client You have to figure out who your ideal client is and tailor everything you’re doing for that client as though you’re talking to them one to one. You have to have a core message that helps you differentiate and stand out from everybody else who says they do what you do. Some people might call it a brand promise, but it has to be something that gets somebody’s attention. Develop a core message You’ll want to focus on developing a core message. Often when a business talks about their brand they’re talking about logo and identity elements. Identity elements, colors, fonts, a look and feel that people expect, are the things that you do need to actually build. Once you have that core message, once you know who your ideal client is, you want to build supporting identity elements. Create content Content has grown beyond just being a tactic. Content really is air. It’s the thing that powers the entire customer journey. It’s the way for us to actually create the voice of our strategy. Guide the customer journey Part of your marketing strategy has to be an understanding of how you are going to guide the customer journey.

Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. He and I discuss how the art of aikido can apply to your business. From ancient Japanese warriors to brain science; from business titans to academic research, Michael tapped wide-ranging sources to develop a groundbreaking model for better decision-making. Surprisingly simple and eminently effective, Veltri’s approach has impacted some of the most prolific organizations and leaders in the world. Veltri is also a master-instructor in the Japanese martial art of aikido. He brings his martial arts discipline and precision to every keynote speech inspiring, motivating, and educating audiences worldwide. Questions I ask Michael Veltri: * What is your definition of aikido as it applies to business and life? * What are some of the principles of your book? * Why is the mind-body connection so important? What you’ll learn if you give a listen: * How to avoid becoming “successfully miserable” and avoid the success trap * Why it’s important to set up support structures * Why empathy is so important in the business world Key takeaways from the episode and more about Michael Veltri: * Learn more about Michael Veltri. * Purchase The Mushin Way to Peak Performance. * Follow on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Subscribe to YouTube channel. Like this show? Click on over and give us a review on iTunes, please!  

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier. In fact, they never actually want you to leave the SERPs and are using your website to inform their results with knowledge rather than send traffic. My guest for this week’s episode of the Duct Tape Marketing Podcast is David Mihm. He is a digital marketing expert for small businesses, co-founder of GetListed.org, and founder of Tidings. He and I discuss local search trends and why Google may not ever want you to leave the search engine results pages. Mihm was instrumental in the development of Moz Local and served as Moz’s Director of Local Search Strategy. He has been invited to present on Local search marketing at every major industry conference, including the BIA/Kelsey Group ILM Series, LSA, StreetFight, MozCon, SearchLove, and multiple SMX and SES events. Questions I ask David Mihm: * What’s going on in local right now that people need to know? * Should we optimize for Google’s 3-pack? * Are we coming to an age where fewer people will land on websites directly? What you’ll learn if you give a listen: * What you need to know about snippets * Why everyone needs a VPN * What you need to know about the trend of blending organic and paid search Key takeaways from the episode and more about David Mihm: * Learn more about David Mihm. * To access the graphic mentioned in this episode, click here. * Learn more about Tidings. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email dm@tidings.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally. Questions I ask Justin: * What are common SEO mistakes that businesses often make? * What role do reviews play in your ranking factor? * What are some good resources for local SEO? What you’ll learn if you give a listen: * The driving factors in organic placement * Key aggregators often missed in citations * How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: * To learn more about Justin Sturges, visit his website here. * Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. * Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search for the things that you want them to find you for online. The Game Has Changed Certainly, the game has changed. There are a lot of SEO folks that charge a lot of money and do a lot of “evil things” in the eyes of Google to generate links because they’re so important. Here’s what you need to remember: People link to things worth sharing. It really is that simple. It’s not some black hat SEO practice or way to trick people into linking to you. You’ve got to work at this. You’ve got to create something that people want to link to. That’s why I say it’s the new networking because people want to share great content. They want to share it with their audiences, networks, and visitors. If you give them something to share and target the right people for links, you’re going to acquire the links that you’re going to need to rank, or at least outrank, your competition. Keep an eye on your competition The first tactic that I want to talk about in terms of link building is to keep your competitors close. To find the best resources for where you might find great links or people that might want to link back to your content, search and review your competitors, and find out who’s out-ranking you. This doesn’t necessarily have to be the person in your town that you go head-to-head with as a competitor. This is anybody who is out-ranking you for the search terms that you want to rank for whether that’s locally or nationally. Find those people. Do some searches on some of the things that are important terms to you and you’re going to find a handful of competitors or other high authority sites that rank already and that have links. How do you find those links? I use tools like SpyFu and Ahrefs. What these tools do is allow you to go to any website or any URL and see who is linked to this site, who is sending traffic to this site, and who is linking to their content. I like to look at the last 30 days because you want to look at recent activity. It might not be that relevant if somebody linked four or five years ago. Look at the recent activity and start finding the content they link to and then start thinking about how you could make a pitch to this website or influencer in a way that would make them want to link to you. For example, if you see that a particular site links to a lot of guest posts or writes guest posts, think about pitching them on a similar idea. Take an article from a competitor that has written something and really expand on it and make it better. Introduce them to somebody in your network that might be a good contact. There are tremendous relationship-building tactics that you can do once you start identifying some of these sites that link to competitors. In many cases, they’ll be very motivated to link to you if you’re producing good, relevant content. Get added to roundups I don’t see a lot of people doing this, but this is one that I think can be quite easy and quite effective as a way to both get links and also get people sending traffic to your content. About once a week, I get a request from a content marketer who is working on something called a roundup-style blog post.

Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to create their own, and speaks regularly on podcasting, new media, content marketing and storytelling. He teaches businesses and individuals how to grow their business through podcasting, starting with cultivating a fanatical audience. He also helps educators to use podcasting to enhance their teaching. Questions I ask Colin Gray: * What’s the process you use to not only set goals but stick with them? * What should go on a person’s yearly plan? * What does your monthly goal sheet look like? What you’ll learn if you give a listen: * Why themes are important for goal setting * How to plan around tasks that took longer than you thought or unanticipated tasks that weren’t factored in * How his daily planning has been impacted since he has a monthly and weekly plan Key takeaways from the episode and more about Colin Gray: * Learn more about The Podcast Host. * Access the templates mentioned in the episode. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!