Social Media Podcast for Social Business by Shane Gibson Speaker and Author

(http://www.closingbigger.net/wp-content/uploads/2011/08/Screen-shot-2013-05-12-at-11.36.53-AM.png) Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social...

(http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-27-at-12.59.51-AM.png)Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/80shortcuts.mp3) is an interview with Patrick Schwerdtfeger author of the new book "Marketing Shortcuts for the Self-Employed" (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors. We also covered some important social media how-to's: 1. Five places to get great content ideas. 2. Seven ways to repurpose your content online. 3. The reality behind blogs, content and getting found online. 4. The three-part "winning formula" for social media success. For more information on Patrick's book and a free gift visit http://www.80shortcuts.com/gifts (http://www.80shortcuts.com/gifts)

(http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-06-at-9.20.34-PM.png) Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediaweekvancouver.mp3) is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you're anywhere near Vancouver we would really like to have you attend, sponsor or even speak. (http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-06-at-9.26.55-PM.png)

Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediainfluence.mp3) is on defining and measuring your social media influence. Dave MacDonald (http://twitter.com/davemacdonald) who is an integral part of our team at Socialized! (http://socialized.me) works on our social media assessment (http://www.socialized.me/social-media-assessment/) process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media. The question of course is what makes someone influential? Should we look at the Klout score (http://klout.com/shanegibson) of the people they interact with? Possibly the number of important bloggers that write about them? Or is it simply how viral or broad their message gets shared? As a guerrilla social media marketer I measure success in profit and net-action or results. For this podcast I want to focus on a section right out of our Social Media Rules of Engagement training module. Here is the basis for what we consider influential: John C. Maxwell said it best when he said "Leadership is Influence." He didn't say leadership is a good idea, a vision or a title. He said influence. Influence can be defined for our purposes as causing someone to take action (internally as and personal growth or externally as in doing something). So we can imply the following: Influence = Action Following are some examples of action: * Message gets passed on * Get linked to * Changing or molding views * Registering and attending events * Solving problems * Getting feedback * Listening and creating brand and relationships * Generating dialogue * Getting press * Capturing an e-mail address or contact info There are many more. The important factor here is to go beyond the Klout score mentality and realize that people are not an algorithm. I check my Klout on a regular basis, but it's value of the actions we create determine if we are truly influential. So to summarize this: Leadership = Influence = High Value Action

Today's podcast is on social media listening (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Social-Media-Listening-Strategy.mp3), monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think. (http://www.closingbigger.net/wp-content/uploads/2011/06/Social-Media-Monitoring.jpg)

This podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/7sinsofsocialmediacitizens.mp3) was one I was apprehensive to post. I'm not angel -- but I thought I would share this perspective -- possibly as a social media penance. Here's a quick list. The Seven Sins of Social Media Citizens * Entertaining Rumor * Forgetting Where You Started * Joining Community Solely for Personal Growth * Disengaged Once We Are Launched * Repurposing Without Credit * Using Your Voice to Bully Other Opinions * Building Blockades Offline (Being a two-faced Tweeter) I have broke most of these rules (it was a learning process) and they were hard lessons. Hopefully this podcast will help you shorten your learning curve. Did I miss anything?

No this is not a post ranting about social media experts and who does or doesn't qualify to teach and implement strategy. Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/wheredosocialmediaconsultantscomefrom.mp3) was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. What are your thoughts? Did I miss anything? (Click on image to see larger one on Flickr) (http://farm6.static.flickr.com/5232/5866863049_04d0fc291a.jpg)

My friend and associate Kemp Edmonds (http://twitter.com/kempedmonds) who heads up Hootsuite University (http://learn.hootsuite.com/) asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot (http://search.twitter.com/search?q=%23canucksriot) last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC -- in seconds. The question of "should we be monitoring" each other is a tough one. The same people who think that citizens shouldn't be monitoring each other are the same people who cry foul when a police officer objects to being recorded by a passerby's cell phone camera during an arrest. Corporate accountability, the move toward open government, and citizen journalism (Even Yelp (http://yelp.ca)) has put us all under a microscope. Have a listen to today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/crowdsourcedpolicing.mp3) and let me know your thoughts on the issue. Here's the gist of my opinion: If you don't want it on the internet - DON'T DO IT - and if you do it and it ends up on the internet it's not the crowd's fault or the the social media communities fault -- the responsibility is yours. This goes for executives, public figures and teenagers at a riot. We are humble today or we will be humbled tomorrow. What are your thoughts? (http://www.closingbigger.net/wp-content/uploads/2011/06/Screen-shot-2011-06-21-at-11.02.31-AM.png)

This podcast was created for you (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/permissiontolaunch.mp3). I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas. (http://www.closingbigger.net/wp-content/uploads/2011/06/permission-to-launch1-1024x949.jpg)

(http://www.closingbigger.net/wp-content/uploads/2011/06/social-media-phobia-300x248.jpg)Today's podcast is on social media phobia (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediaphobiainthecsuite.mp3) and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don't realize are the risks of being left out of the conversation. Have a listen and let me know what your thoughts are on this?

In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement: "When mission is clear abundance will appear." This is a vital statement and principle. I discuss it in greater depth in my podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Mission.mp3) today.

Today's podcast is an audio recording (by the author) of Chapter 7 (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/GuerrillaSocialMediaMarketing-Chapter7.mp3) of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com). A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course. If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes store (http://itunes.apple.com/us/book/guerrilla-social-media-marketing/id417673071?mt=11).

Today's blog post and social media podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/36tips.mp3) is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below. * Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing experts. * Social Media Tip: Content is not King [or Queen :)] Connection rapport and trust are today's currencies. * Social Media Tip: build the community, contribute to others success, be authentic and people will line up to help you as well. * Social Media Tip: treat likes, followers, and connections on any network like gold. Those are votes of trust and confidence. * Social Media Tip: Contrast keeps the conversation fresh. Vary your update and blog formats. Use multiple media to engage. * Any social media activity that involves deception, trademark or copyright infringement isn't guerrilla marketing. It's lazy marketing. * Social Media Tip: it's not old versus new media -- it's about integrating the right media for the right market. * Social Media Tip: In the "Thank-you Economy" don't outsource or automate your thank-you's. * Social Media Tip: People will read your Tweets and blog posts in the context of their goals and needs. See through their eyes. * Social Media Tip: Social media marketing is not a fad. BUT social media consultants now need deeper business knowledge. * Social Media Tip: Blogging is not dead, but recycling content and cut-and-paste mentalities are getting old. * Social Media Tip: social media strategy needs to be in-line with your business culture and integrated with your business processes. * Social Media Tip: Having a Twitter account is like having a telephone. It's just a tool. How are you going to use it to win? * Social Media Tip: Being an early adopter is not enough. You need to evolve with your market and the tools to stay relevant. * Social Media Tip: Your rules of engagement will be in context with your goals and your target market's culture/etiquette. * Social Media Tip: Activity doesn't equal profitability. Activity that builds relationships = mindshare = walletshare. Build relationships. * Want to increase the number of people that follow you back on Twitter? Try taking an interest in them. Marketing is a conversation. * Social Media Tip: All of the engagement and trust you have built evaporates when your community finds out you outsource your conversations. * Social Media Tip: You can go it alone, brave the storms and reach great heights by yourself. BUT half the joy is in bringing people with you * Social Media Tip: hiring the wrong social media help can be worse than not doing it. Be prepared. Assess them & where you are starting from * Leadership Tip: You don't need to make someone else irrelevant to raise your profile. In fact you're usually only hurting your brand. * Remember it's not a about blogging, Twitter, Facebook or the next great thing. It's how you use it. Wisdom comes from mistakes. Experiment. * Social Media Tip: You are never too popular to be humble. In fact no matter who you are eventually the web will humble you :) * Being on a path of integrity isn't a one time choice. It's a lifetime of commitment and daily decisions. * Social Media Tip: Use hootsuite to flag DM's from other people in Twitter for future follow-up. They can often get buried. * Social Media Tip: Subscribe to your twitter searches as RSS feeds in your feed reader so that you only have to do the search once...ever. * Social Media Trend: Community building skills are becoming more important than pitching or selling. * Good things come to those wait -- but they're usually the things left behind by those who hustle. Giddy up! * Social media monitoring is vital.

Today's podcast is about being truly sociable (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/youneedtolovepeople.mp3). You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at social media and also have great personal presence and charisma those that are solely good at being social online will not fare as well for many reasons. Have a listen to today's podcast and tell me what you think. (../wp-content/uploads/2009/10/Shane_Gibson-200x285.JPG)Shane Gibson (@ShaneGibson (http://twitter.com/shanegibson)) is a sales and social media speaker (../about-shane-gibson/) who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) and Sociable! How Social Media is Turning Sales and Marketing Upside-down (http://sociablebook.com/).  When he's not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd (http://socialized.me/). a social media agency (http://socialized.me/) and training organization.

Too many people think a website, Twitter account or well produced video is a strategy -- in reality they're just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency (http://www.rpmltd.com/) say it's one of their common points of frustration when working with clients. Their site design can actually hinder proper search engine optimization and a visitors ability to share content once they discover it. Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Whatcomesfirst.mp3) was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven't considered what a truly social site and blog (http://www.closingbigger.net/2011/02/social-media-assessment/) are. I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this. (http://www.closingbigger.net/wp-content/uploads/2013/07/Shanerbw.jpg)Shane Gibson (@ShaneGibson (http://twitter.com/shanegibson)) is a sales and social media speaker (../about-shane-gibson/) who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) and Sociable! How Social Media is Turning Sales and Marketing Upside-down (http://sociablebook.com/).  When he's not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd (http://socialized.me/). a social media agency (http://socialized.me/) and training organization.