Summary: (http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-27-at-12.59.51-AM.png)Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/80shortcuts.mp3) is an interview with Patrick Schwerdtfeger author of the new book "Marketing Shortcuts for the Self-Employed" (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors. We also covered some important social media how-to's: 1. Five places to get great content ideas. 2. Seven ways to repurpose your content online. 3. The reality behind blogs, content and getting found online. 4. The three-part "winning formula" for social media success. For more information on Patrick's book and a free gift visit http://www.80shortcuts.com/gifts (http://www.80shortcuts.com/gifts)
