Summary: Today's blog post and social media podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/36tips.mp3) is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below. * Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing experts. * Social Media Tip: Content is not King [or Queen :)] Connection rapport and trust are today's currencies. * Social Media Tip: build the community, contribute to others success, be authentic and people will line up to help you as well. * Social Media Tip: treat likes, followers, and connections on any network like gold. Those are votes of trust and confidence. * Social Media Tip: Contrast keeps the conversation fresh. Vary your update and blog formats. Use multiple media to engage. * Any social media activity that involves deception, trademark or copyright infringement isn't guerrilla marketing. It's lazy marketing. * Social Media Tip: it's not old versus new media -- it's about integrating the right media for the right market. * Social Media Tip: In the "Thank-you Economy" don't outsource or automate your thank-you's. * Social Media Tip: People will read your Tweets and blog posts in the context of their goals and needs. See through their eyes. * Social Media Tip: Social media marketing is not a fad. BUT social media consultants now need deeper business knowledge. * Social Media Tip: Blogging is not dead, but recycling content and cut-and-paste mentalities are getting old. * Social Media Tip: social media strategy needs to be in-line with your business culture and integrated with your business processes. * Social Media Tip: Having a Twitter account is like having a telephone. It's just a tool. How are you going to use it to win? * Social Media Tip: Being an early adopter is not enough. You need to evolve with your market and the tools to stay relevant. * Social Media Tip: Your rules of engagement will be in context with your goals and your target market's culture/etiquette. * Social Media Tip: Activity doesn't equal profitability. Activity that builds relationships = mindshare = walletshare. Build relationships. * Want to increase the number of people that follow you back on Twitter? Try taking an interest in them. Marketing is a conversation. * Social Media Tip: All of the engagement and trust you have built evaporates when your community finds out you outsource your conversations. * Social Media Tip: You can go it alone, brave the storms and reach great heights by yourself. BUT half the joy is in bringing people with you * Social Media Tip: hiring the wrong social media help can be worse than not doing it. Be prepared. Assess them & where you are starting from * Leadership Tip: You don't need to make someone else irrelevant to raise your profile. In fact you're usually only hurting your brand. * Remember it's not a about blogging, Twitter, Facebook or the next great thing. It's how you use it. Wisdom comes from mistakes. Experiment. * Social Media Tip: You are never too popular to be humble. In fact no matter who you are eventually the web will humble you :) * Being on a path of integrity isn't a one time choice. It's a lifetime of commitment and daily decisions. * Social Media Tip: Use hootsuite to flag DM's from other people in Twitter for future follow-up. They can often get buried. * Social Media Tip: Subscribe to your twitter searches as RSS feeds in your feed reader so that you only have to do the search once...ever. * Social Media Trend: Community building skills are becoming more important than pitching or selling. * Good things come to those wait -- but they're usually the things left behind by those who hustle. Giddy up! * Social media monitoring is vital.
