Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

You have to capture and re-capture your reader’s attention every time they scroll their mouse. Here’s how to do it. Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!), all thePlay Episode

Well-crafted bullet points make your copy more readable. And they allow you to do something else that is very important, as well. What is that something else? You’ll have to listen to the latest episode of The Lede to find out. Keep your readers running down your page like water on a slide.” Wouldn’t youPlay Episode

Demian Farnworth imparts his vast wisdom to teach you what makes a good sentence a damn good sentence. Well look at that. Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post? Time sure does fly when you’re having pure podcasting fun … andPlay Episode

Want to become a better writer? Learn how to use persuasive words to your advantage. We discuss that in this episode of The Lede. In this episode, we discuss: The five most persuasive words in the English language Demian’s favorite of the bunch The importance of personalization (and how to do it effectively) Why contextPlay Episode

From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked. Capturing emails and committing to quality … StelznerPlay Episode

It’s essential that you nail the opening of your blog posts. To do so, you must open with a bang. Bubkes. That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening. They leave, and you accomplished nothing … except makingPlay Episode

The most important element for getting a blog post read is the headline. But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers. In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips andPlay Episode

What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive? Is it a performance youPlay Episode

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words atPlay Episode

Where do great business ideas come from? What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote: “This is the copywriters task: not to create mass desire —Play Episode

Chris Brogan is everywhere. From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop. The truth of his story is a lot more compelling. He spent 10 years writing into the void. He flew to conferencesPlay Episode

Think having a huge Twitter following is enough to drive your marketing? Is big media attention (social or otherwise) enough to drive the sales you need and want? Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettablyPlay Episode

John Carlton is a professional copywriter who charges $2,500.00 for his one-on-one consulting calls. In this 30+ minute interview, he decided to lay out some of his best advice for carving out a career in the writing trade. And he decided to give it up at no charge. Part 1 of this interview went overPlay Episode

John Carlton is a force of nature. He’s that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story. Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in thisPlay Episode

What’s one of the most reliable ways to earn an income online? If done right, affiliate marketing is a hard model to beat. Problem is, there’s a lot of bad (and unethical) advice out there on how to approach it. So, I’ve invited Sonia Simone and Jessica Commins to jump on the line today toPlay Episode