The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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 2016 Content Marketing Resolutions | File Type: audio/mpeg | Duration: 14:22

Welcome everyone to the first “real” episode of Copyblogger.FM, the content marketing podcast. New host Sonia Simone has some thoughts for you on powerful (and achievable) content marketing resolutions for the new year. Welcome to the brand-new incarnation of The Lede — we’re now Copyblogger.FM — the content marketing podcast, hosted by Rainmaker Digital’s chiefPlay Episode

 The End of The Lede, The Beginning of Copyblogger FM | File Type: audio/mpeg | Duration: 18:01

You read that right, this is the last episode of The Lede. But don’t worry too much about it, this also happens to be the inaugural episode of Copyblogger FM … As we all head into the New Year, it’s the perfect time to make a few changes around this podcast network. And though itPlay Episode

 Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week) | File Type: audio/mpeg | Duration: 32:01

Jerod flies solo this week … not by choice, but out of necessity. Fortunately, he happened to have a notable experience on Thursday morning that proved to be excellent fodder (or so he hopes) for a 30-minute monologue outlining three important lessons about content marketing and audience building that were highlighted by his experience. InPlay Episode

 Long or Short? The Content Length Question Answered, Once and For All | File Type: audio/mpeg | Duration: 28:45

In this week’s episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet. In this 29-minute episode Chris Garrett and Demian Farnworth discuss: The unstoppable rise of digital commerce (and why everyone can profit) How “rubber ducking”Play Episode

 The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips) | File Type: audio/mpeg | Duration: 26:53

Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do? Fortunately, we’ve got an answer for you. One that we regularly practice, and one that is explainedPlay Episode

 The Surprising Truth about Earning a Profit from Your Content | File Type: audio/mpeg | Duration: 22:00

There are four stages to creating a remarkable content experience. And so far we’ve explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can lovePlay Episode

 How to Move Your Audience From Infatuation to Love | File Type: audio/mpeg | Duration: 29:10

If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again. Two episodes ago, we discussed the importance of authenticity.Play Episode

 3 Things Your Audience Wants You to Know about Useful Content | File Type: audio/mpeg | Duration: 21:07

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to educate. That’sPlay Episode

 Revisiting Authenticity: What It Is, What Its Not, and Why It Matters | File Type: audio/mpeg | Duration: 21:20

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matterPlay Episode

 Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business | File Type: audio/mpeg | Duration: 44:31

Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere. On most testimonial pages you might see one marquis name, followed by a list of no names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world. For example, Steve Bodow,Play Episode

 Why Content Creators Should Kiss Their Programmers | File Type: audio/mpeg | Duration: 29:36

Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing. In this episode of the Lede, Pamela “Battle Axe” Wilson joins us one more time for this award-winning series (listen to understandPlay Episode

 Finally — A Podcast about the Superiority of Written Content | File Type: audio/mpeg | Duration: 34:47

I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on. She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article. Seeing that Ms. Wilson kicked the hornet’sPlay Episode

 Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal | File Type: audio/mpeg | Duration: 32:60

This weeks episode of The Lede begins a three-part series in which Pamela Battle-ax Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, its Jerods turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.Play Episode

 How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera) | File Type: audio/mpeg | Duration: 37:11

Are you curious how the beginning and end of this headline actually fit together? Its quite a promise to deliver on. Well, we do just that on this weeks episode of The Lede, improving your content discovery in the process. And thats important, because optimizing your content for discovery is a foundational principle of SEOPlay Episode

 5 Stories That Explain Jerod Morris (Plus One Massive Marketing Lesson) | File Type: audio/mpeg | Duration: 19:40

Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled. This week I kicked Jerod off the show so I can turn the tables on him. But instead of giving you five lessons, I want to givePlay Episode


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