The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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Podcasts:

 How We Built Our Careers Online (And What You Can Learn From It) | File Type: audio/mpeg | Duration: 0:00

In this episode of The Lede, Demian Farnworth and I share some of our personal stories of success and failure online, in the hopes of inspiring you and educating you (but mostly inspiring you). The two biggest concerns for the average blogger are obscurity and sustainability. In other words … for the vast majority ofPlay Episode

 Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy | File Type: audio/mpeg | Duration: 0:00

Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well? You can. Here’s how … Well isn’t this a pleasant surprise. After we published the third installment of our three-part series onPlay Episode

 How Empathy Maps Help You Speak Directly to the Hearts of Your Audience | File Type: audio/mpeg | Duration: 0:00

As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates anPlay Episode

 How to Ignite a Feeling in Your Audience | File Type: audio/mpeg | Duration: 0:00

We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story. But how do we do it? You’ll find out on this week’s episode of The Lede. Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worldsPlay Episode

 Are You Overlooking This Cornerstone of a Smart Content Strategy? | File Type: audio/mpeg | Duration: 0:00

We are kicking off a three-part series on content strategy, starting with this episode. We begin with an element of content strategy that often gets overlooked, but that is crucial to understanding your audience intimately enough to influence it. Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lotPlay Episode

 How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience | File Type: audio/mpeg | Duration: 0:00

In the fourth and final episode in our series on content curation, we talk about the importance of consistently gaining wisdom by curating knowledge — and how to do it. Your audience expects a lot out of you. As well as they should. Which is why if you want to build a business you needPlay Episode

 How Successful Writers Curate Ideas | File Type: audio/mpeg | Duration: 0:00

In the third part of our four-part series on curation, we analyze what separates successful writers from … everyone else. It starts with their ability to curate ideas from multitudes of sources. The blank page. Writer’s block. Newer writers often claim to fear both of these. We’ve all been conditioned to do so. (I admit:Play Episode

 The 5 W’s of Link Curation | File Type: audio/mpeg | Duration: 0:00

In this episode of The Lede, we take you through the who, what, when, where, and why (plus the how) of link curation. When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feelPlay Episode

 Why You Should Curate Content (And How to Do It Right) | File Type: audio/mpeg | Duration: 0:00

Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundationalPlay Episode

 How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan | File Type: audio/mpeg | Duration: 0:00

Do you refuse to settle? Do you want to do things your way? Do you have a different way of looking at the world? And, most importantly, are you looking for a way to make your weirdness an asset? If you answered “Yes” to any of the four questions above, then I’ve got a greatPlay Episode

 The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them | File Type: audio/mpeg | Duration: 0:00

“Buttons are cute, and they’re charming. You can’t be scared of a button.” These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time.Play Episode

 Chase Customers, Not Clicks | File Type: audio/mpeg | Duration: 0:00

You want to be a broke-ass blogger, don’t you? No, of course you don’t. But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom. What’s sad is that a lot of of online business owners do payPlay Episode

 How to Be Authentic | File Type: audio/mpeg | Duration: 0:00

Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it. If, on the other hand, you are writing a blog toPlay Episode

 How to Close With Style | File Type: audio/mpeg | Duration: 0:00

This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post. By the way, did you know that this podcast series is based on the most shared Copyblogger post of 2014? It is — and if you haven’t checked out the infographic forPlay Episode

 The Best of Seth Godin on Copyblogger | File Type: audio/mpeg | Duration: 0:00

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive. It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience. Mr. Godin has imparted his wisdom on how to develop authority. He has sharedPlay Episode

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