The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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 How to Choose Arresting Images for Your Blog Posts (And Why You Should) | File Type: audio/mpeg | Duration: 0:00

You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?” Good question. First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode hasPlay Episode

 Removing Blog Comments: The View So Far | File Type: audio/mpeg | Duration: 0:00

Agree or disagree, trust or question, the one constant was that everyone had a reaction. Now almost three weeks later, it’s time for us to react to the reaction. Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gavePlay Episode

 How to Use Internal Cliffhangers | File Type: audio/mpeg | Duration: 0:00

Microseduction. I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that. Here it is: mi·cro·se·duc·tion noun a slow, patient process for creating a emotional tie in an audience member to a piece of media ThePlay Episode

 Hangout Hot Seat with Brian Clark | File Type: audio/mpeg | Duration: 0:00

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy. Google Hangouts are an invaluably useful tool. We’ve made mention of this before. And if you’ve been listening to the New Rainmaker podcast,Play Episode

 How to Tell a Seductive Story | File Type: audio/mpeg | Duration: 0:00

Learn how to seduce your audience — and why it’s so important to do so — in this episode of The Lede. Has a singer ever been more seductive than Marvin Gaye? Especially when crooning his classic, “Let’s Get It On”? We often think about seduction in this sense: as being sexual, sometimes even manipulative.Play Episode

 How to Create Exquisite Subheads | File Type: audio/mpeg | Duration: 0:00

You have to capture and re-capture your reader’s attention every time they scroll their mouse. Here’s how to do it. Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!), all thePlay Episode

 How to Write Killer Bullet Points | File Type: audio/mpeg | Duration: 0:00

Well-crafted bullet points make your copy more readable. And they allow you to do something else that is very important, as well. What is that something else? You’ll have to listen to the latest episode of The Lede to find out. Keep your readers running down your page like water on a slide.” Wouldn’t youPlay Episode

 How to Write Damn Good Sentences | File Type: audio/mpeg | Duration: 0:00

Demian Farnworth imparts his vast wisdom to teach you what makes a good sentence a damn good sentence. Well look at that. Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post? Time sure does fly when you’re having pure podcasting fun … andPlay Episode

 How to Use Persuasive Words | File Type: audio/mpeg | Duration: 0:00

Want to become a better writer? Learn how to use persuasive words to your advantage. We discuss that in this episode of The Lede. In this episode, we discuss: The five most persuasive words in the English language Demian’s favorite of the bunch The importance of personalization (and how to do it effectively) Why contextPlay Episode

 Michael Stelzner on Capturing Emails and Committing to Quality | File Type: audio/mpeg | Duration: 0:00

From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked. Capturing emails and committing to quality … StelznerPlay Episode

 How to Nail Your Opening | File Type: audio/mpeg | Duration: 0:00

It’s essential that you nail the opening of your blog posts. To do so, you must open with a bang. Bubkes. That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening. They leave, and you accomplished nothing … except makingPlay Episode

 How to Write a Magnetic Headline (in Under 15 Minutes) | File Type: audio/mpeg | Duration: 0:00

The most important element for getting a blog post read is the headline. But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers. In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips andPlay Episode

 Seth Godin on When You Should Start Marketing Your Product, Service, or Idea | File Type: audio/mpeg | Duration: 0:00

What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive? Is it a performance youPlay Episode

 How to Attract an Audience by Integrating Content, Social, and Search | File Type: audio/mpeg | Duration: 0:00

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words atPlay Episode

 Why You Should Build an Audience Before You Build a Business | File Type: audio/mpeg | Duration: 0:00

Where do great business ideas come from? What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote: “This is the copywriters task: not to create mass desire —Play Episode


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