Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience. And itPlay Episode

The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today? With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing … Matter of fact, was the idea “Leaders are readers” ever really true?Play Episode

Are you struggling to figure out how to incorporate a course into your online business model? Maybe youre being too rigid in how you think about online courses. After a quick refresher about how online courses can accelerate your digital business model, we discuss the following: The power of taking an outside-the-box view of onlinePlay Episode

Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work … However, whats interesting is that a good content syndication strategy begins with guest posting, which builds your visibility. And once your visibility grows, and you have a few super popular articles on yourPlay Episode

Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But its not entirely understood. Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places. And when I sayPlay Episode

Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both. In this episode, Jerod and Demian recountPlay Episode

Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver. Among the speakers who Jerod and Demian discuss: Dan Pink Scott Brinker Pamela Wilson Sonia SimonePlay Episode

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication. Content syndication is nothing more than circulating the same article, video, or podcastPlay Episode

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldnt go together, we offer up this insightful episode of The Lede. Across 35 minutes in this episode, Jerod and Demian discuss: Demians biggest concern going from co-hosting a podcast to runningPlay Episode

Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one? Here’s the thing: Podcasting is the only truly mobile medium. With a podcast you can communicate with your audience while they are driving, exercising, or cleaning the house. It’s hands free. UnlikePlay Episode

In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit isPlay Episode

The only people who dont fail are people who dont try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, its desirable. But have we reached a point where we are now over-glorifying failure? Jerod and Demian dive deep and discuss. AndPlay Episode

Jerod and Demian thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented, and James Altucher reached out wanting to discuss further and clarify his position, and so they decided to record Choose Yourself Part 2. And why wouldn’t they? Altucher literally wrote the book on ChoosePlay Episode

There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of content shock is something to fear ... or an opportunity.

We are often told to “walk in the direction of our fears.” But is that really good advice? Is it possible our fears know something we don’t … and that we should listen to them? In this episode of The Lede, the third in our Hero versus Villain series, Jerod and Demian take up thisPlay Episode