The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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Podcasts:

 Proof That Grit Is the Only Way to Reach Your Potential | File Type: audio/mpeg | Duration: 35:08

In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit isPlay Episode

 Do We Celebrate Failure Too Much? | File Type: audio/mpeg | Duration: 36:36

The only people who dont fail are people who dont try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, its desirable. But have we reached a point where we are now over-glorifying failure? Jerod and Demian dive deep and discuss. AndPlay Episode

 Choose Yourself Part 2: James Altucher Fights Back | File Type: audio/mpeg | Duration: 37:55

Jerod and Demian thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented, and James Altucher reached out wanting to discuss further and clarify his position, and so they decided to record Choose Yourself Part 2. And why wouldn’t they? Altucher literally wrote the book on ChoosePlay Episode

 Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?) | File Type: audio/mpeg | Duration: 24:24

There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of content shock is something to fear ... or an opportunity.

 Should You Really ‘Walk in the Direction of Your Fear’? | File Type: audio/mpeg | Duration: 33:13

We are often told to “walk in the direction of our fears.” But is that really good advice? Is it possible our fears know something we don’t … and that we should listen to them? In this episode of The Lede, the third in our Hero versus Villain series, Jerod and Demian take up thisPlay Episode

 Is ‘Choose Yourself’ Good Advice … or New-Age Phooey? | File Type: audio/mpeg | Duration: 21:12

Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean? On the latest episode of The Lede, the second in our “Hero versus Villain” series, Demian and I debate this question. Before you listen, see if you can guess which side ofPlay Episode

 Is Authority Earned or Bestowed? | File Type: audio/mpeg | Duration: 30:37

Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede. This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, thePlay Episode

 Dan Pink on How to Succeed in the New Era of Selling | File Type: audio/mpeg | Duration: 0:00

Selling isn’t what it used to be. And for most of us, that’s a good thing. Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize. This is thePlay Episode

 Here’s How to Answer the Most Important Question in Life (and Make a Living from It) | File Type: audio/mpeg | Duration: 0:00

A few weeks ago, Demian got the opportunity to talk to Bernadette Jiwa about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life. Why bother? Each and every morning you and I both wake up and askPlay Episode

 Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate | File Type: audio/mpeg | Duration: 0:00

You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships. Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability toPlay Episode

 How to Learn from Your Successes | File Type: audio/mpeg | Duration: 0:00

We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own. In the last episode of The Lede, Demian and I discussed mistakes thatPlay Episode

 How to Learn From Your Mistakes | File Type: audio/mpeg | Duration: 0:00

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently. Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outsidePlay Episode

 Lessons Learned from Conducting Two Monster Audience Surveys | File Type: audio/mpeg | Duration: 0:00

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and thePlay Episode

 Adaptive Content: A Trend to Pay Attention to in 2015 | File Type: audio/mpeg | Duration: 0:00

As we look ahead to 2015, what buzz concept should you be paying attention to? We’ve got you covered in this episode of The Lede. Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build andPlay Episode

 The Most Important Lessons You Should Have Learned in 2014 | File Type: audio/mpeg | Duration: 0:00

On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015. For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As itPlay Episode

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