Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

We know that online marketing works when selling digital products. When’s the last time you thought about selling physical products online? Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business. Ben Settle jumped on the linePlay Episode

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “bloggingPlay Episode

I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger. DJ Waldow joins me and Sonia Simone to discuss: The best way to build an email list The 2 reasons why people open an email The most important element of anPlay Episode

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself? David Meerman Scott, a veteran PR and marketing expert,Play Episode

It’s human nature to look for the easy way out. We dream of the “big break” that will carry us away from our current troubles forever. Then, along comes a guy like Steven Pressfield. He’s the type that tells you that this single day is what matters. That money and recognition come and go, butPlay Episode

Applying web design to business goals is a serious business. A few weeks ago — through the hard work and formidable talent of Rafal Tomal (our Lead Designer) — we launched a redesign of copyblogger.com. There’s been a good bit of discussion around it, and a lot of good questions. What’s changed? Why did wePlay Episode

Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology. 40 years later, and it’s still the most powerful (digital) communication tool on earth. My reclusive pal Ben Settle jumps on the show today to talk email marketing. While the seven-step “snowball effect” he lays out can bePlay Episode

I have a few things in common with Gene Hackman’s character in Enemy of The State. If you want to build a loyal following and make more sales in the next ten years, so should you. Get your tin foil hats on and pull the battery out of your cell phone, today we’re talking privacy-as-marketing.Play Episode

Copyblogger Media is a company that was built on two blog posts per week. In the early days it was just Brian, and those two posts. Week in and week out. A lot has happened since then, but the basic structure of how this business is marketed remains. The writer runs this show. The writerPlay Episode

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation. The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and … The Art of Seduction. Though much of his work can be applied directly to good writing, business, and marketingPlay Episode

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time? Or, is this whole content marketing thing just a massive waste of energy? You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make yourPlay Episode

There will never be another Nirvana. Or Coca Cola. Or Stephen King. Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time. Our culture has broken apart into millions of little tribal pieces. It’sPlay Episode

I deleted a bunch of crap on my laptop yesterday. It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc. Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me. SEO, content marketing, email marketing, these can allPlay Episode

Building your Facebook following? Smart. Depositing all your content capital in The National Bank of Twitter? Dumb. Let me rephrase: compounded dumb. We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time. And, in the tipPlay Episode

The man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin. A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when hePlay Episode