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There are four stages to creating a remarkable content experience. And so far we’ve explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can lovePlay Episode

If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again. Two episodes ago, we discussed the importance of authenticity.Play Episode

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to educate. That’sPlay Episode

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matterPlay Episode

Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere. On most testimonial pages you might see one marquis name, followed by a list of no names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world. For example, Steve Bodow,Play Episode

Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing. In this episode of the Lede, Pamela “Battle Axe” Wilson joins us one more time for this award-winning series (listen to understandPlay Episode

I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on. She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article. Seeing that Ms. Wilson kicked the hornet’sPlay Episode

This weeks episode of The Lede begins a three-part series in which Pamela Battle-ax Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, its Jerods turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.Play Episode

Are you curious how the beginning and end of this headline actually fit together? Its quite a promise to deliver on. Well, we do just that on this weeks episode of The Lede, improving your content discovery in the process. And thats important, because optimizing your content for discovery is a foundational principle of SEOPlay Episode

Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled. This week I kicked Jerod off the show so I can turn the tables on him. But instead of giving you five lessons, I want to givePlay Episode

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede. Jerod begins this episode by introducing his new side project, Primility Primer. More importantly, he describes the long and winding road to itsPlay Episode

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person. While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.Play Episode

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service. ThePlay Episode

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Of course, it seems like a loaded question, doesn’t it: how much SEO does the modern content marketer really need to know? Particularly those just starting out? Well, it’s a serious question. One that DemianPlay Episode

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers. Over about 30 minutes, Jerod and Demian discuss the following: The big mistake many podcasters are making A reminder about the importance of building and owning your own platform How iTunes is likePlay Episode