The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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 Lede Potpourri: A Big Idea, Talking About Demian Behind His Back, and Lessons from #PM15 | File Type: audio/mpeg | Duration: 39:29

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede. Jerod begins this episode by introducing his new side project, Primility Primer. More importantly, he describes the long and winding road to itsPlay Episode

 How to Attend an Industry Conference Like a Boss | File Type: audio/mpeg | Duration: 22:24

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person. While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.Play Episode

 Getting the Most Out of a Conference When You’re There to Promote, Part 1 | File Type: audio/mpeg | Duration: 23:20

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service. ThePlay Episode

 How Much Does the Modern Content Marketer Need to Know About SEO? | File Type: audio/mpeg | Duration: 40:23

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Of course, it seems like a loaded question, doesn’t it: how much SEO does the modern content marketer really need to know? Particularly those just starting out? Well, it’s a serious question. One that DemianPlay Episode

 Are Podcasters Digitally Sharecropping Without Realizing It? | File Type: audio/mpeg | Duration: 30:09

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers. Over about 30 minutes, Jerod and Demian discuss the following: The big mistake many podcasters are making A reminder about the importance of building and owning your own platform How iTunes is likePlay Episode

 Celebrating Our 101st Episode (with a Special Guest Interviewer) | File Type: audio/mpeg | Duration: 42:49

Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience. And itPlay Episode

 Why The Phrase ‘Leaders Are Readers’ Should Die | File Type: audio/mpeg | Duration: 24:21

The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today? With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing … Matter of fact, was the idea “Leaders are readers” ever really true?Play Episode

 Why You Should Think Outside the Box About Online Courses | File Type: audio/mpeg | Duration: 29:07

Are you struggling to figure out how to incorporate a course into your online business model? Maybe youre being too rigid in how you think about online courses. After a quick refresher about how online courses can accelerate your digital business model, we discuss the following: The power of taking an outside-the-box view of onlinePlay Episode

 The Proper (and Safe) Way to Republish Old Articles | File Type: audio/mpeg | Duration: 26:13

Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work … However, whats interesting is that a good content syndication strategy begins with guest posting, which builds your visibility. And once your visibility grows, and you have a few super popular articles on yourPlay Episode

 How to Grow an Audience on LinkedIn by Repurposing Content | File Type: audio/mpeg | Duration: 26:25

Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But its not entirely understood. Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places. And when I sayPlay Episode

 Key Takeaways from Three-and-a-Half Hours with Henry Rollins | File Type: audio/mpeg | Duration: 23:33

Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both. In this episode, Jerod and Demian recountPlay Episode

 Rapid-Fire Takeaways from Authority Rainmaker | File Type: audio/mpeg | Duration: 41:48

Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver. Among the speakers who Jerod and Demian discuss: Dan Pink Scott Brinker Pamela Wilson Sonia SimonePlay Episode

 The Proper Way to Grow an Audience on Medium | File Type: audio/mpeg | Duration: 22:05

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication. Content syndication is nothing more than circulating the same article, video, or podcastPlay Episode

 The Introverts Guide to Launching a Successful Podcast | File Type: audio/mpeg | Duration: 36:52

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldnt go together, we offer up this insightful episode of The Lede. Across 35 minutes in this episode, Jerod and Demian discuss: Demians biggest concern going from co-hosting a podcast to runningPlay Episode

 The One Quality All Popular Podcasts Share | File Type: audio/mpeg | Duration: 34:46

Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one? Here’s the thing: Podcasting is the only truly mobile medium. With a podcast you can communicate with your audience while they are driving, exercising, or cleaning the house. It’s hands free. UnlikePlay Episode


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