CHURN FM show

CHURN FM

Summary: CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

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Podcasts:

 EP 84 | Sançar Sahin (Oliva) - Sançar’s secret weapon to nailing a retention driving product positioning | File Type: audio/mpeg | Duration: 1952

Today on the show we have Sançar Sahin, co-founder of Oliva.In this episode, we talked about the necessary elements you need to build a world-class marketing team, the impact a company’s go-to market strategy has on choosing the right team members, and...

 EP 83 | Patrick Thompson (Iteratively) - How Atlassian mastered their land and expand strategy with experimentation. | File Type: audio/mpeg | Duration: 2544

Today on the show we have Patrick Thompson, co-founder, and CEO of Iteratively.In this episode, we talked about why Patrick made the leap to start his own business, how 200 interviews over 6 months of customer discovery helped them find the biggest...

 EP 82 | Adelina Peltea - How Holded improves longterm retention with a “Constant Onboarding” approach. | File Type: audio/mpeg | Duration: 1751

Today on the show we have Adelina Peltea, VP of Growth at Holded.In this episode, we talked about the biggest differences between different growth stages of a startup, why you should always stay true to your startup’s DNA, how to iterate your way to...

 EP 81 | Mark Tanner (Qwirl) - The pros and cons of a freemium plan and how it impacts churn | File Type: audio/mpeg | Duration: 2719

Today on the show we have Mark Tanner, co-founder, and COO of Qwilr.In this episode, we talked about what it was like for Mark taking the leap from a cushy job at Google to start his own business, why they built Qwilr, the motivation behind it, and...

 EP 80 | David Apple (Notion) - The evolving role of Customer Success in hyper-growth companies | File Type: audio/mpeg | Duration: 2045

Today on the show we have David Apple, Head of Customer Success at Notion.In this episode, we talked about the conflict between Sales and Customer Success and how it can be avoided, what the leading indicators of retention are at Typeform VS Notion, and...

 EP 79 | Angel Steger (Facebook) - More than numbers: How a “bad hookup face” helped Pinterest increase virality and retention. | File Type: audio/mpeg | Duration: 2359

Today on the show we have Angel Steger, Director Of Product Design at Facebook.In this episode, we talked about what it’s like designing a building for over 2.7 billion users, how focusing on activation can increase retention, and how giving users a...

 EP 78 | Francis Brero - Why MadKudu pivoted their company’s focus from churn risk detection to conversion prediction. | File Type: audio/mpeg | Duration: 2078

Today on the show we have Francis Brero, CRO, and Co-Founder of MadKudu.In this episode, we talked about how Francis started out studying mechanical engineering and ended up founding a company now serving as the CFO, what MadKudu is and how they help...

 EP 77 | Ward Sandler (MemberSpace) - Reduce churn with these 3 cancelation alternatives in your exit flow. | File Type: audio/mpeg | Duration: 1874

Today on the show we have Ward Sandler, co-founder of MemberSpace.In this episode, we talked about the biggest point of failure for first-time subscription business owners, the evolution of pricing and packaging at MemberSpace, and the importance of...

 EP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companies | File Type: audio/mpeg | Duration: 2262

Today on the show we have Adam Schoenfeld, VP of Strategy at Drift, and GM of Drift Video.In this episode, we talked about how a customer-centric approach helped him build and scale two successful businesses, why he talks to his customers every single...

 EP 75 | Bozena Pieniazek (Maze) - How Product Marketing impacts churn & retention | File Type: audio/mpeg | Duration: 1803

Today on the show we have Bozena Pieniazek, Director of Marketing at Maze.In this episode, we broke down the function of Product Marketing, discussed how it impacts churn and retention, shared views on where it should sit in a company, and dove into how...

 EP 74 | Mark Thompson - Why your customers churn involuntarily and how to prevent it. | File Type: audio/mpeg | Duration: 2012

Today on the show we have Mark Thompson, co-founder of PayKickstart.In this episode, we talked about how an internal tool their team built ended up being their main product, affiliate programs as a channel for growth, and the challenges they face when...

 EP 73 | David Brice - Why Envato launched a subscription service alongside its 15-year-old transactional business. | File Type: audio/mpeg | Duration: 2608

Today on the show we have David Brice, General Manager & Executive of the Customer Group at EnvatoIn this episode, we talked about how David made the switch from a green tech business owner to a marketplace software business General Manager, why...

 EP 72 | Panos Siozos - How crossing the chasm into the late majority impacts churn and how to avoid it | File Type: audio/mpeg | Duration: 2207

Today on the show we have Panos Siozos, co-founder and CEO of LearnWorlds.In this episode, we talked about what it was like for Panos to take the leap from a job in education & parliament to starting his own company, how COVID-19 has impacted the...

 EP 71 | John Henwood - How productboard increased retention by scaling a handheld onboarding experience | File Type: audio/mpeg | Duration: 2194

Today on the show we have John Henwood, Director of Customer Success at Productboard.In this episode, we talked about how customer success has evolved over the past 10 years, how Customer Success’s approach to increasing retention differs at a big...

 EP 70 | Ryan Bonnici - How G2 structures its marketing team to accelerate growth and increase retention. | File Type: audio/mpeg | Duration: 2808

Today on the show we have Ryan Bonnici one of the World's Most Influential CMOs as named by Forbes currently leading the marketing team at G2. In this episode, we talked about Ryan’s responsibilities as CMO at G2, how he and his team split their focus,...

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