eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Today I’m chatting with Mark Gally, the Co-founder, and CEO of Zaius.com, a marketing platform on steroids, that assists Shopify brands to delight customers at every interaction. Their solution and resources are built to assist you to properly segment and personalize your marketing interactions and ultimately design and deploy cross-channel campaigns to those customers.What You Will Learn Today…In terms of customer interactions happening every day, Shopify brands and marketers need to drive repeat purchases, grow average order value, and increase customer loyalty regardless of the channel they are on. Other channel-centric solutions leave customer touch points disconnected, making it almost impossible to understand the cross-channel impact of your marketing as a result. You're then forced to optimize for opens, clicks, and visits, instead of maximizing customer lifetime value. With the rapid increase in channels, a solution has never been more urgent, and that is where the Zaius platform fits in.  It plugs into your existing infrastructure, by unifying all of your customer interactions into one system of record from anonymous site visitor through to loyalty. It allows you to engage customers in real time, where and when they're most likely to make a purchase. Zaius is the single source of truth when it comes to your data and empowers you to understand the cross-channel revenue drivers and to automate campaigns designed to drive repeat purchases, grow average order value, increase customer loyalty, and most importantly, maximize customer lifetime revenue. It’s an exciting show, for those who love marketing and want to make data-driven decisions to grow and scale their Shopify brand!Links And Resources Mentioned In This Episode Zaius Zaius Product Brochure Stio Mizzen + Main Ouai Haircare Linksoul Listener Only PromotionAs a listener of today’s show, Zaius has been so kind as to offer a 10% discount. Follow this link https://ecommercefastlane.com/zaius and when you register for a demo, mentioned you heard about the solution on this podcast.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ Get notified by subscribing above and never miss an episode! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Yoni Elbaz the Co-founder and CEO of Loox. An exclusive Shopify App that allows you to collect photo reviews for your happy customers which will strengthen your brand and drive more sales through social proof.What You Will Learn Today… How photo reviews increasing trust and conversion rates. Consumers trust other consumers much more than they trust brands. 85% of customers trust online reviews as much as personal recommendations. How user-generated content (UGC) is being repurposed for marketing and branding to drive new traffic to a site. How to boost your sites conversion rate. How to boost your Shopify stores credibility, conversions, and sales with strong social proof. Listener Only PromotionAs a listener of today’s show, Loox has been so kind as to offer a FREE 30-DAY TRIAL. Follow this link https://ecommercefastlane.com/loox and then you will have 30 days to build your photo reviews and prove it's ROI.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ Get notified by subscribing above and never miss an episode! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Sergiu Ciumac, the Co-Founder and CEO of Visely, a compelling solution that offers meaningful and effective product recommendations for Shopify store owners.What You Will Learn Today… How to optimize your conversion rate. How to increase customers engagement with relevant product recommendations. Learn how strategic product recommendations with decrease bounce rates and work as an automated salesman on your site. Listener Only PromotionAs a listener of today’s show, Visely has been so kind as to offer a FREE 30-DAY TRIAL. Add the solution to your store and enter the coupon code "fastlane" and then you will have 30 days to prove it's ROI.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store.I don’t want you to miss any episodes! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Dave Atchison, the Co-Founder, and CEO of New Engen a Shopify Plus Agency Partner that exclusively focuses on new customer acquisition.New Engen is uniquely positioning itself in the Shopify ecosystem to help brands drive new visitors to a site either through a done for you Agency model or now with their public release, in-house, purpose built marketing technology solution.What You Will Learn Today… The traffic challenges that many Shopify store owners have and the solution. The realities of doing business online in 2019. Smart strategies to diversify how you can build awareness and consideration for your brand. How marketing technology is the only way to win. without it your just being average at best. Listener Only PromotionAs a listener of today’s show, New Engen has been so kind as to offer a FREE AUDIT of any of your digital ad campaigns! Sign up for a digital marketing audit of Google, Facebook, Instagram, YouTube, or other channels, and have a Performance Marketing Expert assess your paid media program. If you need expert advice around launching new ad campaigns, expanding to new digital channels, refreshing creative and copy, customer targeting and segmentation, New Engen can help.This offer is available to the first 20 companies that sign up. Minimum advertising spend criteria may apply in order to reveal meaningful data.Head on over to the New Engen contact page here and select eCommerce Fastlane Podcast in the “how did you hear about us” section and you’ll be taken care of. Minimum advertising spend criteria may apply in order to reveal meaningful data.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. I don’t want you to miss any episodes! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Michele Romanow, the Co-founder and President of Clearbanc. They are redefining banking that is tailored to the needs of e-commerce entrepreneurs. They help Shopify businesses secure credit without personal guarantees, equity, or credit scores.If you're looking to increase traffic and revenue to your Shopify store, Clearbanc funds your digital ad spend so you acquire more customers and grow your business...they even offer more capital as you grow!Clearbanc is uniquely positioning itself in the market by looking at your data and then offering capital to fuel new customer acquisition without taking any equity.A true partner and advisor to help your brand grow and scale.Let’s jump into the show to learn more... See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.On this episode you will learn: Why influencer marketing is so effective for e-commerce companies. What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it. The benefits of spending more time on ways to grow your social media footprint than on content to feed it. …this is an incredibly educational episode, so click play and let's learn! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution.There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond!The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, receipts, shipping notifications, proactive customer support, back-in-stock notifications, win-back campaigns, and so much more!On this episode you will learn: How Shopify store owners are earning 5-10% of their monthly revenue from the Octane AI platform and Facebook Messenger. The importance of connecting your Messenger strategy with the other Shopify apps you use for Reviews, Referral Programs, and email. Why every Shopify store owner will be including Facebook Messenger in their advertising strategy in 2019. AI (artificial intelligence) and the future of customer relationship management. …let’s jump into the show and learn more! See acast.com/privacy for privacy and opt-out information.

Today I’m chatting with Ed Upton, the Founder & CEO of Littledata. They are a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids.It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value.What this means for you as a marketer or store owner, is you can make smarter business decisions with industry benchmarks, a significantly improved data stream into Google Analytics, and finally….actionable missions that literally hold your hands by offering specific improvement advice to increase sales and conversions. See acast.com/privacy for privacy and opt-out information.

On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.The Happy Birthday App is a great retention strategy! It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business Improve your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today. …let’s jump into the show and learn more! See acast.com/privacy for privacy and opt-out information.

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.…let’s jump into the show and learn more! See acast.com/privacy for privacy and opt-out information.

On today’s episode, I’m chatting with Ruth Even Haim, the Co-founder of ReConvert. It's an interesting and dare I say, an exciting innovation, in what used to be a boring thank you page. It’s really cool what they’re doing to improve the customer experience and customer lifetime value through the Shopify thank you page.Most stores try to re-engage customers with email, social media, push and SMS messages, but the open and click rates are going down. However, your store's thank you page gives you the perfect retention boosting opportunity. Not only that, customers will visit the order status page a few more times when receiving default notifications from your store; like shipping updates to their email.By optimizing your thank you page for conversions, you will re-engage customers who just completed a purchase with your store, and catch them when they are most likely to buy again, in the near future, or to comply with other requests....let's jump into the show and learn more :) See acast.com/privacy for privacy and opt-out information.

On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. It's an incredibly popular payment solution for Shopify store owners.You'll learn: How to significantly improve conversion rate by offering your site visitors an easy and instant way to pay for their purchase in 4 equal installments, without interest. How 10's of thousands of Shopify brands have implemented this payment option. The millennial shift in retail and how you can capitalize on it. What the future holds for Afterpay as they expand into North America ….let’s jump into this show! See acast.com/privacy for privacy and opt-out information.

On today’s episode, I discuss and give further context on a recent article I published 13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday SeasonBlack Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth?Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season!Any of these strategies below will only require an hour or less of your time but will have a significant impact on your business!Take advantage of this vetted resource of Shopify Apps and Marketing Platforms. It’s the small incremental changes that have a significant and lasting impact on the success of your e-commerce brand. See acast.com/privacy for privacy and opt-out information.

On today’s episode, I’m chatting with Aidin Tavakkol, the Co-founder & CEO of LimeSpot, an e-commerce conversion optimization AI solution for Shopify brands.He is going to talk about important strategies and tactics to turn more shoppers into buyers. It’s an important show with being so close now to BFCM (Black Friday / Cyber Monday) and the remaining Q4 holiday season.Traffic across all e-commerce stores will increase, the question is, do you have an effective merchandising and personalized recommendations engine in place to help maximize the value of the emanate traffic spikes?….let’s jump into this show...and get these timely answers! See acast.com/privacy for privacy and opt-out information.

On today’s episode, I sat down and had a chat with Zohar Gilad, the Co-founder & CEO of very popular site search and merchandising solution for Shopify brands. Everything you wished to know about eCommerce site search, yet never had the opportunity to ask is going to be tackled today.You’ll learn how you can seamlessly match what shoppers want to buy, with what you want to sell as a merchant with one easy to install app. See acast.com/privacy for privacy and opt-out information.