eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Today is an exciting day… A milestone… A time to reflect… A time to celebrate…Today is the 100th episode of eCommerce Fastlane!!It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem.Joining me on the podcast, I could think of no other person who I’d like to chat with...My guest today is Harley Finkelstein, the Chief Operating Officer of Shopify. The company that has given me and many others the opportunity to develop their life’s work, by helping independent businesses and entrepreneurs navigate and thrive online and in-store.What You Will Learn Today How the global pandemic and stay-at-home orders over the past 3-months has affected consumer spending. Why Shopify retailers should be diligent to meet the ever-evolving customer experience requirements in order to win and remain relevant. How retail and commerce are changing and what Shopify brands can do today to remain relevant and competitive. Why building a community around your brand will allow you to know your customers or potential customers better. Links And Resources Mentioned In This Episode Shopify Shopify App Store Shopify Compass Shopify Free Tools Shopify YouTube Channel Shopify ReUnite 2020 Announcements Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.What You Will Learn Today How SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data. Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture. Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about. Why lifetime customer value will actually drive your business forward and set better marketing goals. Links And Resources Mentioned In This Episode SocialCode SocialCode Case Studies Audience Intelligence Platform - Listener Only Promotion - 30-Day Free Trial + 50% Second Month Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands.They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner.Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify.What You Will Learn Today Why successful branding is all about your ability to make your product and marketing unique within your vertical. Why not all types of digital marketing will work for every brand. Why you should take the time to understand your analytics and reporting tools. Why SEO is almost always a good investment if your product is often described generically by a large cross-section of your audience. What is the difference between technical SEO and On-site SEO. Links And Resources Mentioned In This Episode Coalition Technologies 600+ Customer Case Studies Free SEO Audit or 4 Hours of Development Time Carro Wooly Grin Building A Story Brand Google Search Console Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A merchant needs to be able to distinguish between a good order and a fraudulent order and ensure that the fraudulent orders are canceled immediately.Shopify offers basic fraud prevention tools with its Fraud Filter. According to NoFraud, there are some gaps in their native offering: A high rate of false positives. Many orders flagged as high risk are actually safe to ship. Orders need to be manually reviewed, especially those that are medium risk. Many orders that receive a Pass still results in fraudulent orders. Transaction risk factors are purposely vague so as to not educate fraudsters. Today we will talk about a service that has been available to Shopify customers for several years and helps bridge the gap in what Shopify customers should consider when it comes to effective fraud prevention.What You Will Learn Today Current fraudster landscape as it relates to data breaches, stolen card data, and synthetic identities. What is the Dark Web and what are people doing there? Reshipper fraud, triangulation fraud, mule fraud, and how you can protect yourself. Links And Resources Mentioned In This Episode NoFraud <- 2 week free trial + fraud audit NoFraud Shopify App NoFraud Customer Stories Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions.Given the way the market is leaning and the impact that the Coronavirus has had on ecommerce advertising, I am excited to share this conversation with you today!What You Will Learn Today What is Klickly's Commerce Engine? Why commission-based advertising is very appealing to Shopify brands right now.  How machine-learning is powering the logic to drive more sales. How to guarantee return-on-ad-spend (ROAS) and avoid bots and click fraud. Links And Resources Mentioned In This Episode Klickly <- Fastlane exclusive: free ad boost + 1 month premium tier account management Grit: The Power of Passion and Perseverance Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific.If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site.Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpassed his salary as a corporate lawyer.Since then Greg and his team have built Thinkific—a powerful, all-in-one online course platform that makes it easy for you to build your own online courses or memberships—on your Shopify site under your brand. This is a timely episode as Shopify brands are moving to create memorable communities to drive customer loyalty.What You Will Learn Today How to monetize your expertise and grow your audience by adding online courses to your Shopify store. How courses are building loyalty and differentiating you from your competition. How to keep your students engaged with video, text, downloads, quizzes, surveys, assignments, discussions, Typeforms, and Google Docs. How to increase repeat purchases and referrals by growing engagement with your brand and the products you sell. Links And Resources Mentioned In This Episode Thinkific.com Thinkific Shopify App Thinkific $1,000,000 Growth Fund Beauty Inc. Canada Hoop Lovers Case Study Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin. They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing. As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predicted this trend will only continue to increase or at the very least stay the same, while we all continue to socially distance ourselves from the non-digital world.This is an important and timely episode about how you can execute authentic influencer marketing strategies at scale while building meaningful connections with your customers.What You Will Learn Today How influencer marketing builds brand-trust and authenticity. How to optimize your brand for honest endorsements. How to discover influencers, outreach to them, and get products into their hands. How to make data-driven decisions and measure influencer campaign success and ROI. Links And Resources Mentioned In This Episode Grin Getting Started With Influencer Marketing: 0-100 Guide Lumanu Lume Cube Understand your marketing ROI with attribution surveys through Enquire Okendo Loox Pixlee Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics.  Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify brands, including over 30% of the top 1,000 internet retailers.What You Will Learn Today Stopping the set-it and forget-it approach to product feed data. How to automatically get your products listed on hundreds of different search, social, affiliate, and marketplace channels. Boosting sales on Amazon, Walmart, eBay, Google Shopping Actions, and more. How to know if you have good or bad product data. How you can continually improve your product data for marketing channels. Links And Resources Mentioned In This Episode Feedonomics Feedonomics FeedGrader Feedonomics Feedtelligence Feedonomics eCommerce Webinars Shopify Success Stories Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers.If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with the founder...What You Will Learn Today How you should split your marketing efforts and budgets on customer acquisition vs. customer retention. Why invest in data collection to understand your customers. Understanding what your customers are most excited about when they come to your Shopify store. Is it your brand story? Is it the product? Is it a discount? Understand your customer's interests so you can give them what they want. How to activate customers and maximize engagement and revenue with data. Links And Resources Mentioned In This Episode Retention Science Draper James Draper James Success Story Figs Medical Uniforms & Apparel Capturing The Modern Customer Webinar Bare Bones Broth Base Bones Broth Success Story Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands. ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe. ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.  With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers. CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr. They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell. Amazon Prime Walmart 2-Day Delivery eBay Fast ‘N Free Wish Express 2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside of Amazon. If you want your own store to compete with big marketplaces and diversify across multiple channels or just want to boost sales, this episode is for you.What You Will Learn Today Future-proof your businesses through nationwide next and 2-day delivery. Optimized for conversions by displaying 2-day shipping badges on product details page through to checkout. Intelligently distribute your inventory across multiple locations so 95%+ of buyers will see your items with fast shipping. Improve your search ranking naturally by adding Prime tags to your listings to help you reach more buyers. Links And Resources Mentioned In This Episode Deliverr.com Case Study: TushBaby 30% lift in revenue on Shopify store Case Study: Chassis for Men - Double-digit growth on their Shopify store Case Study: Huggaroo - 300% increase in conversions with 2-day delivery The Commerce Graph Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Todd Trimakas, the founder of ByteStand. They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by sellers around the globe. And now four years later ByteStand has helped thousands of stores around the world sell more and make more via their Shopify stores.Let's learn more about his amazing FBA Shipping App!What You Will Learn Today How to auto fulfill Shopify orders with all of your Amazon FBA accounts, both within the US and abroad. What does FBA, MCF, and Unified North American mean? How to use Amazon to fulfill your Shopify orders, even if you are not selling on Amazon's Marketplace. How your customers can automatically get order updates and tracking info from Amazon through your Shopify store. Links And Resources Mentioned In This Episode ByteStand FBA Shipping App - FASTLANE BONUS: 25% off for life! Brickell Men's Products Case Study: Growing an Amazon business onto Shopify Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.What You Will Learn Today How to consolidate, synthesize, and understand all of your first and third-party data. What is a data layer, application layer, and intelligence layer. How to tie data directly to your goals and projects so that you have a real-time understanding of overall performance. Learn how you can reduce the time it takes to make strategic decisions. How to get your team to be aligned, data-informed, and proactive for growth and lifetime customer value. Links And Resources Mentioned In This Episode Yaguara Yaguara 90 Day Custom Ecommerce Plan The State of eCommerce Panel Live on Tuesday, April 28th <- SAVE YOUR SPOT You'll hear from leaders of brands such as Allbirds, Summersalt, and Arfa on trends within the eCommerce industry, operational best practices, and how to successfully lead your business through uncertain times. Learn from the eCom Experts Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard.This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for your Shopify brand.Learn more about Madgicx’s vision of becoming a fully autonomous and omnichannel ad-buying machine that will take over most of the tedious daily tasks performed by human advertisers.What You Will Learn Today How to make Facebook and Google advertising manageable and profitable. How to build a full-funnel strategy including acquisition, retargeting, and retention. How to stop inefficient budget spending by automating every aspect of your ads to unlock greater performance. Learn what an autonomous ad-buying machine is and why it’s important. Links And Resources Mentioned In This Episode Madgicx – $100 free credit with coupon code “fastlane” Madgicx Shopify App Facebook & Google Ads Success Stories Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs.What You Will Learn Today What is the PowerBuy technology that is available for Shopify brands How to capitalize on your existing customers to drive more demand through social sharing How to leverage predictive analytics (demand, inventory, sales) Strategies to lessen customer acquisition costs (CAC) Links And Resources Mentioned In This Episode PowerBuy PowerBuy Shopify App MassGenie - Social Shopping Marketplace Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.What You Will Learn Today Is A/B testing the same as conversion optimization? Areas that a Shopify brand should focus its efforts on to help them grow and scale Key problem areas that have been overlooked by some Shopify brands How to learn more about your visitor's behaviors and their interaction with your brand Links And Resources Mentioned In This Episode Conversion Fanatics Free In-depth CRO Analysis Conversion Fanatic Book: How To Double Your Customers, Sales and Profits With A/B Testing Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.