eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Romain Lapeyre the Co-Founder and CEO of Gorgias. They help Shopify brands to turn their support operations into a profit center. It’s an interesting paradigm shift. A customer service platform that actually makes a Shopify brand more money!Gorgias helps to centralize customer interactions and automate responses to repetitive questions, so your support agents will become sales associates, who spend more time on meaningful, and profitable interactions with customers.Let’s jump in and learn more about why 6000+ Shopify brands choose Gorgias.What You Will Learn Today Why providing customer service on every channel will improve your customer experience. Scalable strategies and tactics to set up your support channel the right way. How to cut customer support time in half and eliminate ticket backlog. How support can help with retention and generate significant revenue. Links And Resources Mentioned Gorgias Gorgias Shopify App Book a live demo of Gorgias - Mention "Fastlane" and get your second month free! - Thanks, Romain. Decathlon Hello Tushy Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…What You Will Learn Today Why channel expertise could become your superpower of growth and retention. Importance of understanding the metrics, trends, and challenges of your industry. Benefits of developing clear core values to help you and your team have a true north with decision making. Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable. Links And Resources Mentioned Power Digital Marketing Power Digital Case Studies Power Digital Nova Audit DataQ DataQ Shopify App - 1-year free trial with "fastlane" coupon - Thanks Grayson! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMP Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO from FastSimon - formerly known as InstantSearch+. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.Let’s jump in and learn more about how FastSimon is assisting brands with growth and scale!What You Will Learn Today How to enable and inspire your shopper's product discovery journey. How to scale both online and physical stores. What forward-thinking/progressive brands need to consider in terms of the customer experience. How to personalize your customer's shopping experience to maximize conversions. Links And Resources Mentioned FastSimon FastSimon Shopify App Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers. What You Will Learn Today Why customer convenience is an important brand differentiator to consider. Why Shopify brands need to add greater customer value to their subscriptions. How value, convenience, and personalization increase enrollment and retention. Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription. Links And Resources Mentioned Ordergroove Ordergroove Free Subscription Audit - Thanks Greg! Ordergroove Shopify App Peet's Coffee Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMP Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Justin Gecevicius the Co-Founder of AdKings. They are a Specialized Boutique eCommerce Agency that helps Shopify brands to drive revenue from $50K to 500K+ /month and then assist with growth to 7 figures monthly.They execute an omnichannel approach that includes Facebook, Google, conversion rate optimization, email marketing, and content production. This is a great wholistic conversation on how DTC brands can grow and scale!What You Will Learn Today What is the AdKings "Everest" eCommerce Growth Framework. The biggest challenges that Shopify brands and marketing teams face today. The pros and cons of hiring the agency vs freelancer vs in-house. Links And Resources Mentioned AdKings AdKings Mastermind Facebook Group Built to Scale Podcast Profit First - Book by Mike Michalowicz Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.What You Will Learn Today The building blocks you need for a successful influencer program. Why partner recruitment through community engagement is a winning combination for Shopify brands. How to not fall into the trap of getting as many people as possible to be your influencers. Getting organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs. Links And Resources Mentioned Dovetale Dovetale 90-Day Free Trial 1000 True Fans - Kevin Kelly Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMP Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ron Jacobson the Co-Founder and CEO of Rockerbox. They’re an attribution provider that helps Shopify brands to measure and optimize all of their marketing, from paid to organic and from digital to offline.Their attribution solution helps brands measure the impact of all of their marketing.  What You Will Learn Today How to overcome the difficulty of tracking everything when you start expanding your marketing mix. What an early brand should get in place in order to help them scale. The biggest mistakes Shopify brands make when they launch a new marketing channel. How to uncover the strategies and channels that bring customers which match your business needs. Why things get complicated when you go beyond advertising exclusively on Facebook and Google. Links And Resources Mentioned Rockerbox Rockerbox Shopify App Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Alex Jost the Founder of RetentionX. They are an Analytics App that helps Shopify merchants leverage the power of their store data into clear actions for growth.You can get the best business decisions based on AI-driven data analysis and replace the power of an entire data science team with just one, easy-to-use tool.What You Will Learn Today Why customer retention is the main growth driver for successful Shopify brands. How prediction and forecasting models can help an e-commerce marketer make the best business decisions. How to identify the growth value drivers that are most important through data science-backed reports. Links And Resources Mentioned RetentionX RetentionX Shopify App RetentionX 30-Day Free Trial - Thanks Alex! The Data Scientist Blog Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Andrew Olaleye, Co-Founder of Chatdesk. Notable Shopify brands such Andie Swim, Mented Cosmetics, Everbrand, and Scotch Porter, use Chatdesk’s cloud platform to provide on-demand customer support and assist in driving sales during after-hours and peak periods.This is a great conversation with tons of learnings about how and why you should implement a live chat solution to build amazing customer experiences.What You Will Learn Today The fastest way to increase sales and scale your customer support. Why customers expect brands to provide a personalized experience similar to shopping at a store. Benefits of providing 24/7 support to pre-sale questions across Facebook and Instagram. How to leverage the power of your customers and top promoters to grow revenue and lifetime customer loyalty. Links And Resources Mentioned Chatdesk Chatdesk Shopify App Chatdesk Shopify Developer Case Study Chatdesk Teams - 30% off for 3 months: Find US-based superfans of your brand to provide on-demand support across Email / Chat, Facebook and Instagram. Launch a two-week free trial in days. No dev work or pre-work needed. Chatdesk Trends - 3 months access to the premium version of our real-time customer/product analytics platform, Automatic tagging across all platforms including Shopify, email, social, chat, reviews, surveys. Andie Swimwear Mented Cosmetics Everbrand Scotch Porter Obvi Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including Morphe Brushes, Cotopaxi, The Sill, and Alo Yoga.What You Will Learn Today The merger of Pixlee and TurnTo and their new combined superpowers. Building community through word-of-mouth marketing accelerates customer lifetime value. Three important factors to consider when collecting and using user-generated content (UGC). Learn how to amplify your influencer strategy and use this content across all marketing channels. Links And Resources Mentioned Pixlee Pixlee - 14-Day Free Trial How Top Brands Succeed With Pixlee TurnTo Morphe Cotopaxi Alo Yoga Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is David Sobie the Co-Founder & CEO of Happy Returns. They are a returns software solution paired with an innovative and market-leading reverse logistics process. They are successfully tackling the painful challenge of returning products purchased online. Its mission is to make returns beautiful for shoppers, retailers and the planet. This is a great conversation with tons of learnings about how other Shopify brands are building loyalty through convenience. Listen through to the end to get access to an exclusive listener-only bonus too!What You Will Learn Today How to retain revenue, reduce costs, increase loyalty, and enhance sustainability. A nationwide network of 2,600+ Return Bar locations serving 288 metros across every state in the continental US. Dramatically lower reverse logistics costs with bulk shipping and efficient processing at bicoastal hubs. Enhance sustainability by replacing cardboard boxes with reusable containers and shipping in bulk saves trees and fuel. Links And Resources Mentioned Happy Returns - 60-Days Free Access To Return Portal Software - Mention eCommerce Fastlane Happy Returns Shopify App Outerknown Rothy's Untuckit Andie Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Polina Kulikova from Growave. They are the all-in-one marketing platform for Shopify brands that helps them reach, engage, and convert their customers. Their platform helps build social proof, increase customer trust, decrease cart abandonment, increase conversions, and improve overall customer lifetime value.Be sure to listen through to the end of the episode to get access to an exclusive listener-only bonus.What You Will Learn Today How to extend your marketing with photo reviews, wishlists, loyalty programs, referrals, and user-generated content. Benefits for Shopify brands to consolidate 4-6 apps into one solution. Inspiring stories of success for other Shopify brands using the Growave Shopify App. Links And Resources Mentioned Growave Growave Case Studies Growave - Exclusive 60-day free trial Growave Shopify App LilyCharmed Uniqso Plant Essentials Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.I’d like to welcome Zee Aganovic, who is the Co-Founder and CEO of HiConversion. They are an eCommerce Intelligence platform that helps Shopify brands personalize and optimize online shopping experiences to maximize revenue from every visitor session.Conventional product recommendations and personalization solutions in general, work best for returning shoppers and visitors that are likely buyers. Many Shopify brands are missing 90% of visitors whose preferences are not known and who remain non-buyers.Today we’re going to learn how you can unlock the new revenue potential of that 90% of likely non-buyers by enabling your store to deliver a wide variety of personalized experiences to customers at scale.What You Will Learn Today A flaw in competing solutions that product recommendations based on the preferences of the existing buyers exist with non-buyers. New technology with an active solution so the system is continually learning and adapting to live visitor actions and context. Self-learning algorithms that adapt to visitor preferences in real-time to minimize the risk and maximize your revenue lift. The benefits of leveraging Amazon Personalize to deliver a wide array of personalization experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing. Links And Resources Mentioned HiConversion HiConversion Recommend - 20% off for Fastlane listeners! HiConversion Shopify App Checkout Zen Shopify App Amazon Personalize Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Today I’d like to welcome Corinne Demandis, the Vice President US, East at Smartly.io, the leading social media advertising automation platform. Since 2013, Smartly.io has become one of the largest Facebook Marketing Providers (FMP) helping advertisers from all verticals to streamline and optimize their social advertising. Currently, Smartly sees over $2.5 billion in ad spend flowing through its platform.What You Will Learn Today Automating every step of social advertising to unlock greater performance and creativity. Using data to inform your creative direction and campaign strategy. Gaining a share of wallet with conversions happening directly in the apps like Facebook, Instagram, and Pinterest. Getting the best results from ads specifically created for the stories format and utilize user-generated content.  Cutting through the noise and competition to reach new customers through relevant and personalized creative. Links And Resources Mentioned Smartly.io Smartly Case Studies & Success Stories Sofa Summit Recorded Sessions Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Jacob Loveless, Co-Founder at Edgemesh. Faster Shopify stores convert more users, have better search ranking and dramatically lower bounce rates.Advanced 'pre-cache' technology helps your customers pre-load content they're likely to request before they've requested it. Edgemesh enabled customers see an average performance improvement of more than 40% in the first week, resulting in real, measurable improvements in your business. Make sure to listen through to the end of today's episode to get access to an exclusive listener only bonus.What You Will Learn Today How to painlessly make your Shopify store run and stay 20-50% faster. Understanding the two different methods of how you measure site speed. The meaning of First Contentful Paint and Time to Interactive. Get actionable insights through detailed performance metrics for every page load, on every device. Intelligent browser caching uses your past customer behavior to anticipate what your new customer wants to see.  Links And Resources Mentioned Edgemesh Edgemesh Portal - 30-day free trial. Use: FASTLANE2021 coupon code. Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISEND Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.