32: Learn How To Drive Repeat Business By Rewarding Loyal Customers With Timely Birthday Incentives
Summary: <p>On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.</p><br><p>Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.</p><br><p>The Happy Birthday App is a great retention strategy!</p><p><br></p><ul> <li>It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products</li> <li>Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer</li> <li>Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business</li> <li>Improve your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today.</li> </ul><p><br></p><p>…let’s jump into the show and learn more!</p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
