eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Welcome to Episode 10. On this weeks episode, I have a chat with Mike Potter, the co-founder, and CEO of Rewind. He talks about the misconceptions of cloud-based software, like the Shopify Platform and some of the challenges that store owner can face in regards to their data and day to day operations of running an ecommerce store. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 9. This week, I have a great chat with Chris Blockus from Nosto. They are a Shopify Technology Partner who leverages the power of big data to build a deep understanding of your store and every visitor interacting with it. With this data, Nosto can then predict and automatically deliver the most relevant recommendations on-site, through emails, pop-ups, as well as Facebook and Instagram ads. Literally, Nosto helps to maximize your conversion rate, average order value, and most importantly customer retention on your Shopify store.We talk about some of the biggest challenges that merchants like you have faced and how Nosto was able to help solve them with personalized shopping experiences. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 8. This week, I have a great chat with Charlie Casey, the Founder & CEO of LoyaltyLion. They are a very popular data-driven loyalty and engagement solution on Shopify. You’ll learn what the key drivers for loyalty programs are, what you need to ask yourself before you get started and most importantly, what metrics you need to measure success. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 7. This week, I have a great chat with Agata, the VP of Marketing from Klaviyo. It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 6. Have you ever wondered who your customers really are? ...or how to find your most influential and valuable customers from Shopify? That’s exactly what we are going to discuss today!This week, I have a great chat with Blaine Farr who is the Chief Operating Officer of Wooly.com. They are a platform that matches customers in Shopify to their complete social profiles to help store owners build lasting relationships and run influencer marketing campaigns through their most valuable customers. He is going to talk about how to get started with influencer marketing using your existing customers. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 5. Have you ever considered implementing a loyalty and rewards program for your Shopify store?  …if so, this episode is for you. You’ll learn how to maximize your customer’s lifetime value by rewarding your customers for completing profitable actions.This week, I have a great chat with Steve Deckert who is the Co-Founder and Head of Business Development for Smile.io See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 4. Have you ever considered offering a subscription option for the products you sell on your Shopify store?  …if so, this episode is for you. You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers.This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments. They are the leading platform to launch and scale a subscription business with Shopify. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 3. Are you struggling with improving the conversion rate on your Shopify store?  ...if so, this episode is for you. You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to a conversion, and ultimately retention with satisfied and loyal customers. This week, I have a great chat with Reza the co-founder and CEO of Shoelace.com. They are a very popular Shopify App and Marketing Platform. You'll learn how to improve your Facebook ad funnels with sequential retargeting. See acast.com/privacy for privacy and opt-out information.

As you grow your Shopify store, have you ever struggled with how to improve the customer service experience you deliver?  Getting a little overwhelmed by an influx of repetitive requests? ...if so, this episode is for you. You’ll learn about how to provide a unified support experience across all channels, and how to use automation to automatically respond to common support requests. It's time to level-up your knowledge on how to provide great customer support at scale. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify. See acast.com/privacy for privacy and opt-out information.

Have you ever struggled with ways to increase your average order value in your Shopify store? That’s exactly what we’ll help you with today! You’ll learn how to create upsells, cross-sells, post-purchase upsells, and even smart upsells. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode Zero! This is an introduction to me and the eCommerce Fastlane Podcast. The purpose of this first episode is to share some context of my entrepreneurial journey in eCommerce for the past 18 years…and more importantly, setting the stage for future episodes how you can leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify. See acast.com/privacy for privacy and opt-out information.