eCommerce Fastlane | Shopify E-Commerce Marketing Strategy show

eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Summary: Your Shopify business is on a journey. eCommerce Fastlane is assisting entrepreneurs and brand owners to navigate and accelerate growth in the complex world of ecommerce.Hosted by Steve Hutt, Startup Founder and Senior Merchant Success Manager from Shopify Plus. In each episode, Steve and his expert partner guest, discuss the latest cutting-edge marketing strategies and tactics to fuel revenue growth and build lifetime customer loyalty.Each podcast episode shares a proven roadmap to inspire, educate, and accelerate your success through learning, implementing, and iterating.All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.I'm excited you're here! SUBSCRIBE to the show and let's get started! See acast.com/privacy for privacy and opt-out information.

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Podcasts:

 85: Boost Your Conversion Rate With The Most Advanced Store Pickup And Local Delivery Solution For Shopify | File Type: audio/mpeg | Duration: 32:22

My guest in today’s episode is Andrew Cargill the Founder from Zapiet. They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes: Product Availability Control Shopify POS Integration Live Multi-Location Inventory Fraud Prevention Fulfillment Tools To Organize Orders Zapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn Today How to boost your conversion rate and offer your customers the flexibility of picking up their orders in-store. What is a "last mile" local delivery option and why is it suitable for Shopify businesses of all sizes. How other Shopify brands drive significant new revenue without a brick-and-mortar store. Links And Resources Mentioned In This Episode Zapiet – eCommerce Fastlane Exclusive 30-Day Free Trial Zapiet Shopify App Deliv Sherpa Orkestro Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

 84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing | File Type: audio/mpeg | Duration: 28:09

My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.What You Will Learn Today Why postcard campaigns get up to 28X better engagement than email and now often costs less than a click. How postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns. Some of the best and most effective postcard campaigns to drive ROI. Links And Resources Mentioned In This Episode PostPilot - Free Concierge Onboarding + 15% Off PostPilot Shopify App Does Direct Mail Work - Case Study by Steve Chou from Bumblebee Linens Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months! CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

 83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution | File Type: audio/mpeg | Duration: 28:50

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and learn more!What You Will Learn Today How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models. How to figure out which marketing initiatives are working best. Why a third of all Shopify sales have no attribution associated with the order. Why word-of-mouth is still the elephant in the room. Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it. Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy. Links And Resources Mentioned In This Episode Enquire - Email matt @ enquirelabs.com to extend the trial to 30 days! Enquire Shopify App Complete Guide to Attribution Surveys Facebook facing fraud charges Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience | File Type: audio/mpeg | Duration: 44:03

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.What You Will Learn Today What sets dotdigital apart from other vendors in Omnichannel Marketing Automation. Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements. How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences. How to drive your social media presence, product recommendations, and reviews. Importance of auditing your Shopify technology stack to build meaningful depth and breadth. Links And Resources Mentioned In This Episode dotdigital Engagement Cloud Hitting the Mark 2020 (dotdigital's 10th Global Ecommerce Report) <- DOWNLOAD THIS - Impressive leanings! dotDigital Training Hub Engagement Cloud Platform Certification Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 81: Redefine Your Brands Mobile Ecommerce Experience Through Headless Commerce & PWA | File Type: audio/mpeg | Duration: 28:02

My guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle. They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes.What You Will Learn Today How to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything. What's all the buzz around headless commerce? How PWA (Progressive Web App) technology is helping Shopify brands significantly improve mobile conversion rates. Links And Resources Mentioned In This Episode Nacelle Nacelle - Free Strategy Session Shopify Headless Commerce Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 80: Accessibility To Great Marketing Is Available To Every Shopify Brand | File Type: audio/mpeg | Duration: 22:09

My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale.What You Will Learn Today How to find great but affordable marketing experts to help grow your business. What a successful marketing strategy looks like today. How to decide when it's time to outsource some marketing versus hiring in house. Links And Resources Mentioned In This Episode Hawke Media Hawke Media Free Marketing Audit eCommerce Case Studies Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA | File Type: audio/mpeg | Duration: 42:40

My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.What You Will Learn Today What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands? How to get channel visibility in a multi-channel world when most brands have disparate integrations. How to make sure integration isn't an afterthought. Why brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes. What is the Gartner Hype Cycle? How your brand DNA intersects with your technology, directly impacts the way the brand operates. Links And Resources Mentioned In This Episode VL OMNI VL OMNI Blog VL OMNI Resources Headless Commerce Headless Commerce Guide Gartner Hype Cycle Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 78: Fascinating Data-Science Superpowers That Can Help Your Business Grow | File Type: audio/mpeg | Duration: 35:19

My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways:1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to others in your vertical.2. They also offer a detailed to-do list of recommendations and action items that can be implemented to help drive more revenue and customer lifetime value.3. And finally, and certainly not least, a deep product and customer analytics directly from your Shopify data to uncover insights that help to continue to drive revenue growth.Let 2020 be your year to level-up your skills with insights into being proactive with your store's data.No more guessing games or analysis paralysis!This episode will help you increase user engagement, sales and conversions by doing more of what’s working for leading online businesses in your industry.What You Will Learn Today How to optimize your traffic and conversion by gathering better data and grow online sales. How to benchmark your Shopify performance against peers and competitors in your industry. How to avoid analysis paralysis. Weekly work-flow for periodic KPI checks and deep issue analysis. Links And Resources Mentioned In This Episode Conversific <- 50% off any 1-year plan. Free trial included. Conversific Shopify App SMART Goals Framework 10 Hacks To Boost Your Store's Revenue Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 77: Uncover Hidden Revenue Potential With Automated Segmentation | File Type: audio/mpeg | Duration: 38:19

My guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!What You Will Learn Today… How to find hidden revenue potential with automated, profit-driving customer segments. How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn. How to map the customer journey for different segments and buyer types to understand timing, products, and device usage. Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV. Links And Resources Mentioned In This Episode Segments <- exclusive 30-day free trial Segments Shopify App Klaviyo PushOwl SMSBump ReConvert Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 76: Proprietary Virtual Credit Card Technology Will Increase Your Bottom-line Revenue | File Type: audio/mpeg | Duration: 33:21

My guest on today's episode is Chase Harmer, the CEO from PayCertify. They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control.What You Will Learn Today… How to taking the same customers at checkout and making additional profit. How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%. How Shopify brands are able to remove the cost to process transactions. Links And Resources Mentioned In This Episode PayCertify Free $100 virtual Visa card offer from PayCertify Bold Cashier Recharge Payments Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.

 75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs | File Type: audio/mpeg | Duration: 39:45

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.What You Will Learn Today… How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store. How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk. Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews. Sell products from third-party brands and sellers through a one-click Shopify integration. Links And Resources Mentioned In This Episode Convictional Convictional Funding Announcement The Helm The September Rebecca Minkoff Cole Haan Brooklinen Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.

 74: Get A Well-Executed Chat Marketing Strategy To Help Diversify Your Brand Efforts And Build Better Customer Relationships | File Type: audio/mpeg | Duration: 31:58

My guest on today’s show is John Vrancsik from Recart. They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger.  They help manage your customer’s journey through Messenger conversations like: abandoned cart reminders shipping and delivery notifications warm welcome messages product reviews through text and images to create social proof on your product pages Engage and retain your customers through promotional Messenger campaigns such as: newsletters product announcements sales alerts re-engagement campaigns and so more… Let’s jump into this show and learn from John all about the Recart solution and how it can 100% help your store!What You Will Learn Today… Why today’s high-growth Shopify brands focus on channel diversification and customer retention. How Shopify merchants are creating unique conversational experiences from their Facebook Ads. How Facebook Messenger is a one-click, frictionless subscription experience. Links And Resources Mentioned In This Episode Free 1-hour Messenger Marketing Strategy consultation Privy JustUno Spocket SMSbump PushOwl Loox Arrive Klaviyo Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.

 73: Reward Your Customers For Referrals To Drive Revenue For Your Shopify Brand | File Type: audio/mpeg | Duration: 34:42

My guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs.Referral programs are powerful. Word of mouth influences 80% of buying decisions, and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral?Let’s jump in and learn more about this powerful sales channel.What You Will Learn Today… Grow Your Shopify Sales Through Word-Of-Mouth Marketing. Customize Your Rewards For Referring Customers And Friends With Store Discounts, Cash Payouts, Or Custom Rewards. Word-Of-Mouth As Part Of An Overall Customer-Centric Strategy. Links And Resources Mentioned In This Episode ReferralCandy - 30 Day Free Trial + $50 Credit (essentially 2 months free!) ReferralCandy Shopify App CandyBar Riff Raff & Co Carro Wooly Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.

 72: How To Provide World-Class Phone Support For Your Shopify Brand | File Type: audio/mpeg | Duration: 29:52

My guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall. He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be.Let’s jump in and learn more about this important customer experience channel for the modern shopper.What You Will Learn Today… Reduce resolution time by working as a team to enhance the shopping experience with your brand. How a modern business phone has the unique ability to integrate with all of your business tools. Make customer experience a competitive advantage with custom IVR menus, skill-based routing, live call monitoring, and more. Links And Resources Mentioned In This Episode Aircall - Exclusive Free Trial + 30% Off For 2 Months (use code: aircallfastlane) Aircall Customer Success Stories Gorgias Zendesk Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.

 71: Get The Actionable Insights You Need To Drive Massive Sales Now And Cultivate Customer Lifetime Loyalty | File Type: audio/mpeg | Duration: 41:44

My guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability.For Shopify businesses of all sizes, this is an important episode to level-up your knowledge on what growth insights can be revealed paired with an easy process to implement.What You Will Learn Today… How to fix the disconnected marketing analysis process that many Shopify brands have. A business intelligence solution that will better assist in the collection, reporting, and actioning of your data. Connecting your Shopify store, Google Analytics, advertising channels, and marketplaces to help you understand key performance indicators and maximize your profitability. How to gain a significant competitive advantage with a data warehouse, ecommerce analytics, and business intelligence. Links And Resources Mentioned In This Episode Glew - Exclusive 30-Day Free Trial For Podcast Listeners (use code: 1STMONTHFREE) Glew Shopify App Glew Plus Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.

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