95: Deepen Your Customer Connection And Monetize Your Knowledge Into A New Shopify Revenue Stream
Summary: <p>My guest in today’s episode is Greg Smith the Co-Founder and CEO from <a href="https://ecommercefastlane.com/thinkific" rel="noopener noreferrer" target="_blank">Thinkific</a>.</p><p>If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site.</p><p>Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpassed his salary as a corporate lawyer.</p><p>Since then Greg and his team have built <a href="https://ecommercefastlane.com/thinkific" rel="noopener noreferrer" target="_blank">Thinkific</a>—a powerful, all-in-one online course platform that makes it easy for you to build your own online courses or memberships—on your Shopify site under your brand. </p><p>This is a timely episode as Shopify brands are moving to create memorable communities to drive customer loyalty.</p><h2>What You Will Learn Today</h2><ul> <li>How to monetize your expertise and grow your audience by adding online courses to your Shopify store.</li> <li>How courses are building loyalty and differentiating you from your competition.</li> <li>How to keep your students engaged with video, text, downloads, quizzes, surveys, assignments, discussions, Typeforms, and Google Docs.</li> <li>How to increase repeat purchases and referrals by growing engagement with your brand and the products you sell.</li> </ul><h2>Links And Resources Mentioned In This Episode</h2><ul> <li><a href="https://ecommercefastlane.com/thinkific" rel="noopener noreferrer" target="_blank">Thinkific.com</a></li> <li><a href="https://apps.shopify.com/thinkific" rel="noopener noreferrer" target="_blank">Thinkific Shopify App</a></li> <li><a href="https://www.thinkific.com/growthfund" rel="noopener noreferrer" target="_blank">Thinkific $1,000,000 Growth Fund</a></li> <li><a href="https://beautyinccanada.com" rel="noopener noreferrer" target="_blank">Beauty Inc. Canada</a></li> <li><a href="https://www.thinkific.com/blog/deanne-love-hooplovers-online-course-business" rel="noopener noreferrer" target="_blank">Hoop Lovers Case Study</a></li> </ul><h2>Thank You For Listening</h2><p>I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show in iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our audience and I read each and every one personally!</p><h2>New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!</h2><p>Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and don’t miss a single episode!</p><h2>SHIPBOB: EPISODE SPONSOR</h2><h2>Picked, packed, and shipped.</h2><p>This podcast episode was sponsored by <a href="https://ecommercefastlane.com/shipbob" rel="noopener noreferrer" target="_blank">ShipBob</a>, the best-in-class order fulfillment company for small to midsize Shopify brands.</p><ul> <li>ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.</li> <li>ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. </li> <li>With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.</li> </ul><h3>CLICK HERE to get started >> <a href="https://ecommercefastlane.com/shipbob" rel="noopener noreferrer" target="_blank">ShipBob.com</a> </h3><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
