Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>I’d like to welcome Zee Aganovic, who is the Co-Founder and CEO of <a href="https://ecommercefastlane.com/hiconversion" rel="noopener noreferrer" target="_blank">HiConversion</a>. They are an eCommerce Intelligence platform that helps Shopify brands personalize and optimize online shopping experiences to maximize revenue from every visitor session.</p><p>Conventional product recommendations and personalization solutions in general, work best for returning shoppers and visitors that are likely buyers. Many Shopify brands are missing 90% of visitors whose preferences are not known and who remain non-buyers.</p><p>Today we’re going to learn how you can unlock the new revenue potential of that 90% of likely non-buyers by enabling your store to deliver a wide variety of personalized experiences to customers at scale.</p><h2>What You Will Learn Today</h2><ul> <li>A flaw in competing solutions that product recommendations based on the preferences of the existing buyers exist with non-buyers.</li> <li>New technology with an active solution so the system is continually learning and adapting to live visitor actions and context.</li> <li>Self-learning algorithms that adapt to visitor preferences in real-time to minimize the risk and maximize your revenue lift.</li> <li>The benefits of leveraging Amazon Personalize to deliver a wide array of personalization experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://ecommercefastlane.com/hiconversion" rel="noopener noreferrer" target="_blank">HiConversion</a></li> <li> <a href="https://ecommercefastlane.com/hiconversion" rel="noopener noreferrer" target="_blank">HiConversion Recommend</a> - 20% off for Fastlane listeners!</li> <li><a href="https://apps.shopify.com/hiconversion" rel="noopener noreferrer" target="_blank">HiConversion Shopify App</a></li> <li><a href="https://apps.shopify.com/checkout-zen" rel="noopener noreferrer" target="_blank">Checkout Zen Shopify App</a></li> <li><a href="https://aws.amazon.com/personalize/" rel="noopener noreferrer" target="_blank">Amazon Personalize</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank">OMNISEND</a> </h2><h4><em>Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.</em></h4><p>With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. </p><p>Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. </p><p>More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. </p><p><a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank"><strong>Find out more about Omnisend today and start your 14-day free trial, no credit card required</strong></a><strong>.</strong></p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
