Confessions of a Marketer

<pre><code> <p>In part two of our discussion with the founder of EggFund, Carmela Rea, we explore more about how EggFund works, advice that Carmella would give to those considering procedures like IVF, and what success looks like for EggFund.</p><p><strong>Links of Interest:</strong></p><ul><li><a href="https://www.myeggfund.com/" target="_blank">EggFund</a></li><li>Carmela Rea on <a href="https://www.linkedin.com/in/carmela-rea-98436611/" target="_blank">LinkedIn</a></li></ul><p><br></p><p><br></p>

<p>In the second part of her discussion with Brian Kardon, CMO at InVsion, Elle and Brian discuss critical skills for marketing leaders and the metrics every CMO should live by. What are the effective traits of marketing leaders? How should CMOs approach everything from building teams and establishing trust. Plus, what are the critical skills today’s CMOs need?</p><p>Brian Kardon on <a href="https://www.linkedin.com/in/brian-kardon-446b4/" target="_blank">LinkedIn</a></p>

<p>On Episode 124, we’re back with Phillip Stutts and we delve more into politics and hear his story of perseverance as he faces an incurable disease. Phillip has a long background in politics, which we uncover in this part of our discussion. But the more fascinating and inspiring part of our discussion is his story of facing an incurable disease.  </p><p><strong>Links of Interest:</strong></p><ul><li>Phillip Stutts on <a href="https://www.linkedin.com/in/phillip-stutts-a9ba872/" target="_blank">LinkedIn</a></li><li><a href="https://www.winbigmedia.com/" target="_blank">Win BIG Media</a></li><li><a href="https://gobigmediainc.com/" target="_blank">Go BIG Media</a></li><li>Phillip’s book <a href="https://www.phillipstutts.com/fire-them-now/" target="_blank">Fire Them Now</a></li><li>Phillip’s <a href="https://www.phillipstutts.com/audit/" target="_blank">free 5-minute marketing audit</a> </li></ul><p><br></p>

<p>On Episode 123, Phillip Stutts is in to talk about marketing, politics and his new book—Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win. That’s a mouthful, but it’s a great read. Phillip has an interesting background, which we get into over the next two episodes. </p><p><strong>Links of Interest:</strong></p><ul><li>Phillip Stutts on <a href="https://www.linkedin.com/in/phillip-stutts-a9ba872/" target="_blank">LinkedIn</a></li><li><a href="https://www.winbigmedia.com/" target="_blank">Win BIG Media</a></li><li><a href="https://gobigmediainc.com/" target="_blank">Go BIG Media</a></li><li>Phillip’s book <a href="https://www.phillipstutts.com/fire-them-now/" target="_blank">Fire Them Now</a></li><li>Phillip’s <a href="https://www.phillipstutts.com/audit/" target="_blank">free 5-minute marketing audit</a></li></ul><p><br></p>

<p>This is the premiere of The Further Podcast. In this episode, Elle is joined by Brian Kardon, CMO at InVision. Elle and Brian talk about the challenges facing marketing leaders when it comes to building teams and starting in new roles. Across both parts of this interview, they discuss effective traits of marketing leaders and how to approach everything from building teams, establishing trust and the critical skills today’s CMOs need.</p><p>Brian Kardon on <a href="https://www.linkedin.com/in/brian-kardon-446b4/" target="_blank">LinkedIn</a></p>

<p>On Episode 122, we have Nathan Hirsch in to share some wisdom on finding the right freelancers. You’ve probably had to find freelancers every now and then. Nathan has figured it out. He founded FreeeUp to help people in search of freelancers. In our chat, we learn about Nathan’s background and what brought him to start FreeeUp.</p><p><br></p><p><strong>Links of interest:</strong></p><ul><li><a href="https://freeeup.com/" target="_blank">Freeeup</a></li><li>Nathan Hirsch on <a href="https://www.linkedin.com/in/nathanhirsch/" target="_blank">LinkedIn</a></li></ul><p><br></p>

<p>On Episode 121, we’re back with Rob Patterson, CMO of AWeber. We continue our chat about email marketing and more. This time we dig into more about the email market, plus how to manage your funnel, and a few things marketers need to consider in 2020. But we start things off by talking about free trials. Pay attention to Rob’s answer.</p><p><strong>Links of Interest</strong></p><ul><li>Rob Patterson on <a href="https://www.linkedin.com/in/robppatterson/" target="_blank">LinkedIn</a></li><li><a href="https://www.aweber.com/" target="_blank">AWeber</a></li></ul><p><br></p>

<pre><code> <p>We’re back with John Finley. John is heading up a revival of the Underalls brand, that ubiquitous name we all knew in the 70s and 80s. In the second part of our discussion, we cover sustainability and the response they’ve gotten from consumers. </p><p><br></p><p><strong>Links of Interest</strong></p><p>•   <a href="https://underalls.com/" target="_blank">Underalls</a></p><p>•   John Finley on <a href="https://www.linkedin.com/in/jmfinley/" target="_blank">LinkedIn</a></p>

<p>On Episode 119, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his book—coincidentally, it’s called Conversion Fanatic—and what he’s hoping to help people achieve. </p><p><br></p><ul><li><a href="https://conversionfanatics.com/" target="_blank">Conversion Fanatics</a></li><li>Justin on <a href="https://www.linkedin.com/in/justin-christianson-33b4836/" target="_blank">LinkedIn</a></li></ul>

<p>On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to co-found Conversion fanatics, some of the secrets to conversions, and how marketers can optimize user experience and conversion rates at the same time. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://conversionfanatics.com/" target="_blank">Conversion Fanatics</a></li><li>Justin on <a href="https://www.linkedin.com/in/justin-christianson-33b4836/" target="_blank">LinkedIn</a></li></ul><p><br></p>

<p>On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to  planning. What can retailers do to prepare for next year and the 2020 holiday season—including things like voice search, SEO, cashless payments, AI, predictive analytics, and, of course, the importance of data. </p>

<pre><code> <p>On Episode 46, we’re back with Tommy Williams, who runs the startup food company Tommys Superfoods. This time, we delve into macro trends surrounding veggies, processed food, and when Tommy’s Food will appear in my favorite grocery store. Let’s finish our fun chat with Tommy.  </p><ul><li><a href="https://tommyssuperfoods.com/" target="_blank">Tommy's Superfoods</a></li><li><a href="https://tommyssuperfoods.com/about/" target="_blank">The story</a></li><li><a href="https://www.wegmans.com" target="_blank">Wegmans</a></li></ul>

<p>On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar and everything in between—especially now that we have the holiday season upon us. In this first part, we cover the best practices for retailers at the holidays, her advice for retailers, and more.</p>

<p>On Episode 115, we're back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we discuss the brands that are doing well with Amazon and we learn about Kiri’s podcast—the E-Commerce Braintrust. </p>

<p>On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about Amazon. </p><ul><li><a href="https://www.bobsledmarketing.com" target="_blank">Bobsled Marketing</a></li><li><a href="https://www.linkedin.com/in/kiri-masters/" target="_blank">Kiri Masters on LinkedIn</a></li></ul>