Confessions of a Marketer

<p>On Episode 134, Amanda Slavin, who runs an agency—CatalystCreativ—that focuses on engagement through design, experiences, and marketing strategy, is with us. She has a book called The Seventh Level, which is based on an engagement framework she uses with her clients. In part one, we touched on a constituency that is often ignored when we think about engagement—employees. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.catalystcreativ.com/" target="_blank">CatalystCreativ</a> </li><li>Amanda Slavin on <a href="https://www.linkedin.com/in/amslavin/" target="_blank">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/the-seventh-level-book/" target="_blank">The Seventh Level book</a></li></ul><p><br></p>

<p>On Episode 133, we’re joined by Jocelyn Kopac to talk about building a great brand. Jocelyn started out in music and moved into speaking, venture capital, and brand work. She currently works with clients that need to move their brand online—people like speakers and coaches. It’s an interesting space, and Jocelyn has a fascinating point of view. </p>

<p>In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand gen marketers.</p><p><strong>Links</strong></p><ul><li><a href="https://www.linkedin.com/in/dougsechrist/" target="_blank">Doug Sechrist LinkedIn</a></li><li><a href="https://www.zenefits.com/" target="_blank">Zenefits website</a></li></ul>

<p>On Episode 132, we’re back with Joe Auer, who founded Mattress Clarity. This time, we dig into SEO, his YouTube strategy, and where he sees SEO and content headed in the years ahead. He starts off with his secrets to SEO success and how he built his business on SEO. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.mattressclarity.com/" target="_blank">Mattress Clarity</a></li><li><a href="https://www.youtube.com/channel/UCQCQQ6wQlaKtIcxKG3tZFTw" target="_blank">Mattress Clarity on YouTube</a></li></ul><p><br></p>

<p>On Episode 131, Joe Auer, who founded Mattress Clarity, joins us to talk about SEO. Mattress Clarity is a source for finding sleep product information and reviews online. So what does that have to do with marketing? A lot. In the first of two parts, we get Joe’s backstory, how he founded Mattress Clarity, and how he’s scaled the business. Let’s get to it.</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.mattressclarity.com/" target="_blank">Mattress Clarity</a></li><li><a href="https://www.youtube.com/channel/UCQCQQ6wQlaKtIcxKG3tZFTw" target="_blank">Mattress Clarity on YouTube</a></li></ul><p><br></p>

<p>In Part 2 of this interview, we explore some of the reasons why creative projects stall out and the things that great marketing departments do right when it comes to making progress on big initiatives.</p><p><strong>Links</strong></p><ul><li><a href="https://www.linkedin.com/in/dougkessler/" target="_blank">Doug Kessler LinkedIn</a></li><li><a href="https://velocitypartners.com/" target="_blank">Velocity Partners</a></li><li><a href="https://velocitypartners.com/blog/" target="_blank">Velocity Partners Blog</a></li></ul>

<p>On Episode 130, we’re back with Mel Edwards, global CEO of Wunderman Thompson is back to continue our chat. This time, we talk about Mel’s vision of inspiring growth for ambitious brands, look ahead to 2020 (spoiler alert: we’re both excited about it), and we start this second part of our discussion about consulting—consulting companies are gobbling up creative firms and ad agencies are doing more consulting. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.wundermanthompson.com/" target="_blank">Wunderman Thompson</a></li><li>Mel Edwards on <a href="https://www.linkedin.com/in/meledwards4/?originalSubdomain=uk" target="_blank">LinkedIn</a></li></ul><p><br></p>

<p>On Episode 129, I’m joined by Mel Edwards, global CEO of Wunderman Thompson. We have a wide-ranging discussion about the ad business, consulting, the Wunderman Thompson merger and lots more. In this part, we learn about Mel’s background, the state of the ad business, a frenetic 2019 for Wunderman Thompson, and what they accomplished. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.wundermanthompson.com/" target="_blank">Wunderman Thompson</a></li><li>Mel Edwards on <a href="https://www.linkedin.com/in/meledwards4/?originalSubdomain=uk" target="_blank">LinkedIn</a></li></ul><p><br></p>

<p>In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap. </p><p><strong>Links</strong></p><ul><li><a href="https://www.linkedin.com/in/dougkessler/" target="_blank">Doug Kessler LinkedIn</a></li><li><a href="https://velocitypartners.com/" target="_blank">Velocity Partners</a></li><li><a href="https://velocitypartners.com/blog/" target="_blank">Velocity Partners Blog</a></li></ul>

<pre><code> <p>On Episode 52 of #theipod, we’re back with Moira Kelly, Innovation Fellow at Boston University Wheelock College of Education & Human Development. This time, Mark and Garnet delve more into the changing nature of education, some innovative approaches to teaching, how some schools are doing things differently, and some projects Moira is working on.</p>

<p>On Episode 127, Jeff Hahn is back and we’re talking about his book Breaking Bad News as well as the work his agency does to support habitat for bees. He’s an Iowa farm boy, and the connection to fragile ecosystems is something he’s passionate about. This is worth the time to listen to closely.</p><p><strong>Links of Interest</strong></p><ul><li>Jeff Hahn on <a href="https://www.linkedin.com/in/jeff-hahn-aa2aa0119/" target="_blank">LinkedIn</a></li><li><a href="https://apronfoodpr.com/" target="_blank">Apron Food & Beverage Communications</a></li></ul><p><br></p>

<p>On Episode 127, Jeff Hahn, principal of Apron—an agency focused on marketing and PR in the food business—is with us to chat about marketing food and his new book (Breaking Bad News), which we get to in the second part. This time, we learn about Jeff’s background, the challenges of working in the food business, how companies should handle crises, and more. </p><p><strong>Links of Interest</strong></p><ul><li>Jeff Hahn on <a href="https://www.linkedin.com/in/jeff-hahn-aa2aa0119/" target="_blank">LinkedIn</a></li><li><a href="https://apronfoodpr.com/" target="_blank">Apron Food & Beverage Communications</a></li></ul><p><br></p>

<pre><code> <p>On Episode 51 of #theipod, Mark and Garnet are joined by Moira Kelly, Innovation Fellow at Boston University Wheelock College of Education & Human Development. Moira has a long background working in the primary and secondary education industry. She’s also CEO at EXPLO, has a JD from BU, and has credential too long to list, including working on the Commission on Presidential Debates. We wanted to chat with her about EXPLO, and how she’s helping innovate education.</p>

<p>On Episode 126, Geoff Atkinson of Huckabuy is back. This time we learn about building a site for SEO, Google’s Perfect World, algorithms, and B2C vs. B2B. Let’s get to it. </p><p><strong>Links of Interest:</strong></p><ul><li>Geoff Atkinson on <a href="https://www.linkedin.com/in/geoff-atkinson-7311872/" target="_blank">LinkedIn</a></li><li><a href="https://huckabuy.com/" target="_blank">Huckabuy</a></li></ul><p><br></p>

<p>On Episode 125, we have former SVP of Overstock.com, Geoff Atkinson, who’s now founder and CEO of Huckabuy, on to talk SEO and more. We get the story of taking Overstock from nothing to $300 million. He has some great tales to tell, and in this first part we learn about structured data and more. </p><p><strong>Links of Interest:</strong></p><ul><li>Geoff Atkinson on <a href="https://www.linkedin.com/in/geoff-atkinson-7311872/" target="_blank">LinkedIn</a></li><li><a href="https://huckabuy.com/" target="_blank">Huckabuy</a></li></ul>