Confessions of a Marketer

<pre><code> <p>On this episode, we hand things over to Lane Jost,  Environment and America's Leader for PwC and a well-known impact investing expert. In the first of two parts, Lane talks to Rory Mitchell, a producer and documentary filmmaker, about the role VR can play in better communicating complex consumer sustainability stories from cereal to climate change. This time, Rory explains the various use cases for VR in brand marketing and how brands can better engage with their audience. </p><p><strong>Links of Interest</strong></p><ul><li>Lane Jost on <a href="https://www.linkedin.com/in/lhjost/" target="_blank">LinkedIn</a></li><li><a href="https://www.youtube.com/watch?v=CH6UP-RaD_Q" target="_blank">Cascadian Farms YouTube VR spot</a></li><li>Rory Mitchell on <a href="https://twitter.com/JCFreehogg" target="_blank">Twitter</a></li></ul>

<p>On Episode 143, Ruthie Schulder is here to chat about one of our favorite  subjects—experiential marketing. Ruthie is co-founder and CEO of The Participation Agency, and in our chat we get a lot at how marketing and experiential blend, what it’s like to work as an embed in so many different companies, and her role as a mentor to young women in business. Plus, we get a glimpse into the future.  </p><p><strong>Links of Interest</strong></p><ul><li>Ruthie on <a href="https://www.linkedin.com/in/ruthie-schulder-470b715/" target="_blank">LinkedIn</a> </li><li><a href="https://thisisthepa.com/" target="_blank">The Participation Agency</a></li></ul><p><br></p>

<p>On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what marketers can do about it. In addition, we delve into viral marketing, what should be at the heart of successful marketing strategies, and how a marketer or executive can take practical and meaningful steps course-correct their business. Plus, we’ll look ahead, as we always like to do.</p><p><strong>LInks</strong></p><ul><li>Mark Schaefer on <a href="https://www.linkedin.com/in/markwschaefer/" target="_blank">LinkedIn</a></li><li><a href="https://businessesgrow.com/rebellion/" target="_blank">Marketing Rebellion book</a></li><li><a href="https://businessesgrow.com/" target="_blank">Mark’s website</a></li></ul><p><br></p>

<p>On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that certain cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. And we find out about human impressions vs. advertising impressions.</p><p><strong>Links</strong></p><ul><li>Mark Schaefer on <a href="https://www.linkedin.com/in/markwschaefer/" target="_blank">LinkedIn</a></li><li><a href="https://businessesgrow.com/rebellion/" target="_blank">Marketing Rebellion book</a></li><li>Mark’s <a href="https://businessesgrow.com" target="_blank">website</a></li></ul><p><br></p>

<p>On Episode 140, Maggie Fox is back for part two of our chat—and we get into the CEO/CMO relationship. Maggie has been on the front lines of that relationship and has some real wisdom to share. We also hear what her approach to being an “activist CMO” is, how the CMO role has changed in the recent years, and her reaction to whether the CMO role is dying—or not.</p><ul><li>Maggie Fox on <a href="https://www.linkedin.com/in/maggiekfox/" target="_blank">LinkedIn</a></li></ul><p><br></p>

<p>On Episode 139, Maggie Fox is in to talk about the early days of building a social media consultancy, working at SAP and more. Fox is a CMO, social entrepreneur, advisor to high-growth companies—and so much more. In the first part of our discussion, we learn Maggie’s background, how she ended up at SAP, what it was like founding one of the first social media consultancies, and the advice she gives her clients at those high-growth companies. </p><p><strong>Link</strong></p><p> Maggie Fox on <a href="https://www.linkedin.com/in/maggiekfox/" target="_blank">LinkedIn</a></p><p><br></p>

<p>In this episode, we talk to self described "unapologetic truth teller" Katie Martell about balancing the desire to be part of zeitgeist narratives like "Me Too" and LGBTQ rights with authenticity in supporting those same narratives. It's all about putting your money where your mouth is and we dive deep into the responsibility of brands in the modern world.</p><p><strong>Links</strong></p><ul><li><a href="https://www.katie-martell.com/" target="_blank">Katie Martell Website</a></li><li><a href="https://www.linkedin.com/in/katiemartell/" target="_blank">Katie Martell LinkedIn</a></li></ul>

<p>On Episode 138, Vincenzo Landino. Last time we talked about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai. But there was one missing, wasn’t there? Google’s “Loretta” spot. Plus we get a glimpse into Vincenzo’s background and what he’s up to with AFTERMARQ.</p><p><strong>Links</strong></p><ul><li><a href="https://twitter.com/vincenzolandino/status/1224057270427967495" target="_blank">Vincenzo’s #BrandBowl thread</a></li><li><a href="https://www.linkedin.com/in/vincenzolandino/" target="_blank">Vincenzo on LinkedIn</a> </li><li><a href="https://aftermarq.com" target="_blank">AFTERMARQ</a></li></ul><p><br></p><p><br></p>

<p>On Episode 137, we have Vincenzo Landino in to talk about Super Bowl ads. I bumped into him on Twitter a while back and we struck up a discussion. I was originally thinking of talking to him about CEOs and social. But then I saw his Twitter thread on #BrandBowl and asked him if we could go through some highlights of the spots. He agreed. And here we are—talking about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai in part one of our chat. </p><p><strong>Links of interest</strong></p><ul><li><a href="https://twitter.com/vincenzolandino/status/1224057270427967495" target="_blank">Vincenzo’s #BrandBowl thread</a></li><li><a href="https://www.linkedin.com/in/vincenzolandino/" target="_blank">Vincenzo on LinkedIn</a> </li><li><a href="https://aftermarq.com" target="_blank">AFTERMARQ</a></li></ul><p><br></p>

<p>In Part 2, we discuss ideation in marketing and where the best ideas come from, as well as the brands we admire and why.</p><p><a href="https://www.linkedin.com/in/jchernov/" target="_blank">Joe Chernov LinkedIn</a></p><p><br></p>

<pre><code> <p>On Episode 56 of #theipod, we’re back with Jaret C. Riddick, Director, Vehicle Technology Directorate at CCDC Army Research Laboratory. We have had a wide-ranging discussion to this point, and Garnet wanted to get geeky—so Jaret obliged.</p>

<p>This week, we're digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. We went on location to talk with Francesca, who has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. When we talked, he book, Rebel Talent—Why It Pays to Break the Rules at Work and In Life, had just come out. If you fancy yourself a marketing rebel, or want to foster or understand the rebels in your company, you should listen closely to my chat with Francesca.</p>

<p>On Episode 135, Amanda Slavin is back to continue our chat about engagement. This time, we learn about some of the advice Amanda gives her clients looking for better engagement. We also get some success stories, find out the best ways to land customers and get them to stay loyal. And we take out the crystal ball and discuss how engagement will change in the years ahead. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.catalystcreativ.com/" target="_blank">CatalystCreativ</a> </li><li>Amanda Slavin on <a href="https://www.linkedin.com/in/amslavin/" target="_blank">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/the-seventh-level-book/" target="_blank">The Seventh Level book</a></li></ul><p><br></p>

<p>In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.</p><p><a href="https://www.linkedin.com/in/jchernov/" target="_blank">Joe Chernov LinkedIn</a></p>

<pre><code> <p>On Episode 55 of #theipod, we’re joined by Jaret C. Riddick, Director, Vehicle Technology Directorate at CCDC Army Research Laboratory. In this first part of the discussion, Dr. Riddick shares the innovations he’s leading for the Army as well as his background, and ARL’s Open Campus and Extended Model. </p>