Confessions of a Marketer

<p>On Episode 26, we're talking about the next generation of marketers. And we have hope for the future. My guest is professor Bob McCullough, who worked in marketing and as an analyst before striking out into academia. One thing that always struck me was how glowingly he talked about his students—how bright they were and how they were brimming with ideas. So—interested in talking about the next generation of marketers, I turned to Bob for guidance. Hope you enjoy the episode.</p>

<p>On Episode 25, we're talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest--the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct marketing in the late 50s and remains at the leading edge of the business. So I couldn't think of anyone more qualified than Jacques to tackle all the marketing issues surrounding GDPR--and there are a lot. Hope you enjoy the episode.</p>

<p>On Episode 24, we're talking with Joe Kashurba about design in an era of sameness. Everything looks the same. And it’s not just the web. Logos, signs, you name it--they all have a prepackaged feel to it. That’s because they are prepackaged. So I asked Joe, who runs his own design firm, to help me understand what’s going on.</p>

<p>On Episode 23, we're talking with product marketer Josh Martin. He runs product marketing for LogiAnalytics, the leading embedded analytics software firm. He started his career as an analyst and made the move to product marketing a few years ago. I wanted to get the inside scoop on product marketing—how it should work, why it’s important, and so forth. And I knew Josh would be the ideal person to discuss it with, because I knew he’d have a unique perspective.</p>

<p>On Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It's a great guide to better writing. Whether you have "writer" in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com. Enjoy the discussion.</p>

<p>On Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So I knew he’d be the one to turn to. Hope you enjoy the discussion.</p>

<p>On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data--the freshest, most accurate, most relevant data. With that background, Rob has a unique perspective on data in marketing. Hope you enjoy the chat.</p>

<p>On Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing--what’s going on between our ears. Chris is steeped in this stuff and told me that one of the things he loves about his job is being proven wrong almost every day. Hope you enjoy the chat.</p>

<p>On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David Cooperstein, an early guest on the pod--said I had to talk with David M. And I'm glad I did. He really distills MarTech to its essence. It was a great chat. Hope you enjoy it too.</p>

<p>On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.</p>

<p>On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor Brian Lucid gets us close.</p>

<p>On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University in New Zealand is my guest. Brian is unique because he's a great designer and knows this technology inside and out.</p>

<p>On Episode 14, we're talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the role. When I thought of this as a topic, I knew Julie was the one to talk with.</p>

<p>On Episode 13, we're talking with Anthony Rudel, who runs WCRB in Boston. He's a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons that radio can teach us marketers, and maybe what marketers could teach radio. So Tony, with his distinguished career, seemed like the right one to talk with.</p>

<p>On Episode 12, we're talking with Vanessa White, who founded Jaju Pierogi with her sister not long ago. It's become something of a phenomenon here in the Boston area. We talk about life inside this kind of frenetic startup, how they've built the business and what's in store. It's a unique look at life inside an upstart food business.</p>