Mattresses and Marketing

Summary: <pre><code> &lt;p&gt;On Episode 131, Joe Auer, who founded Mattress Clarity, joins us to talk about SEO. Mattress Clarity is a source for finding sleep product information and reviews online. So what does that have to do with marketing? A lot. In the first of two parts, we get Joe’s backstory, how he founded Mattress Clarity, and how he’s scaled the business. Let’s get to it.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links of Interest&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.mattressclarity.com/" target="_blank"&gt;Mattress Clarity&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/channel/UCQCQQ6wQlaKtIcxKG3tZFTw" target="_blank"&gt;Mattress Clarity on YouTube&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt; </code></pre>