Special: Part 1: Why B2B Marketing Gets a Bad Rap




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/dougkessler/" target="_blank"&gt;Doug Kessler LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://velocitypartners.com/" target="_blank"&gt;Velocity Partners&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://velocitypartners.com/blog/" target="_blank"&gt;Velocity Partners Blog&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt; </code></pre>