The Flipped Lifestyle Podcast

  One thing defines your membership's message: finding people that vote with their wallet and then finding continuing to find more people like them. Most importantly: get people to join you and getting it off the ground. Don’t hold yourself back! You are more ready than you think. The curse of knowledge in the membership world makes us want to dump everything we’ve ever learned about out field into the memberships, while it’s happening. Sometimes, people make the mistake of thinking ‘okay, well I don’t have what in my mind is the perfect model already laid out. Then, people aren’t going to want to join it.’   The 'lowdown' on Jill Fox: * Lives in Orange County, CA * Owner of Fox Social Media * Working to start membership site based on helping small business owners and solopreneurs learn simple marketing strategies to grow their businesses and increase sales. * https://foxsocialmedia.com   Show Notes How many businesses need social marketing right now? All of them! There are a couple things about businesses like this when you transition into the membership model. You have to careful with what kind of content you’re including. (Zero in that content in to something that is evergreen). For instance, one problem is the constant changing of the platform you’re using. If facebook changes the way you set up a Facebook page, your content is no longer valid. You have to be very careful how much of that you focus on going forward.  Utilize a launch strategy. For Jill, we said her’s looks like this: * Change your branding, get all that set. * Focus the first month or two on trying to tighten up your message enough for a list. For Jill, the best lead magnet is walking people through how to set up or optimize their business Facebook page. Most people have access to this, most people want to come in at. * The lead magnet is to a free trial, it is not necessarily to an opt-in. That opt-in would trigger your emails to follow-up. * Reach out to people organically, reach out to people through YouTube, start building hype for your membership. * Pick a day and open your site. * Do a personal reach-out to those beta members. Let them put their money where their mouth is. Discount your launch to that beta group to get a few people in there. Don’t dabble - set big goals.  Use what we call Membership Math. Jill wanted to have $100K. However, we talked her into setting her sights on $250K. In Orange County, $100K pays for half her bills. We want her to not only be able to pay for everything with her membership site. We want her to make that full $200K, plus more. Of course, that doesn’t mean we want her to stop there! Membership Math is calculating how many members it will take to afford whatever you want. Jill only needs 163 members, of all the people on planet earth, to meet her goal. Members are not going to pay you forever - and that’s okay. Back to where we said Jill only needs 163 people out of all the humans on earth. There is marketing, there is churn. But, that is a very small percentage of people. You will get more members! Here’s our idea for Jill: * Start a beta group with 20 people at $50 a month. Learn from them! * As you’re doing some content marketing on the side of that, you’re building your audience, build that list up again. * Do another beta round of about 20 people at $50/month. * Have a goal for the next year to have 163 people at at least $97 per month. That is $250K/year. Email marketing 101. The first thing you have to do is tell people who you are and what you do. You have to tell them all about you and your background. Indoctrinate them into what you’re doing.

    The most important part of your membership: getting people to join you and getting it off the ground. Find people that vote with their wallet and then find more people like that. It defines your message, it defines your membership. This is some of the advice we gave Jill Fox. Jill wants to add to her agency business and work a membership site in. Jill says through her agency, she often gets asked how to market small business, from people that can't afford a full agency service and need to do it themselves. So, she decided to transition some of her knowledge into a membership site, like ours!   The 'lowdown' on Jill Fox: * Lives in Orange County, CA * Owner of Fox Social Media * Working to start membership site based on helping small business owners and solopreneurs learn simple marketing strategies to grow their businesses and increase sales. * https://foxsocialmedia.com   What You'll Learn: * How to Create Forever Customers (10:50) * Don't Hold Yourself Back (13:45) * Start a Beta Group (18:10) * Utilize a Launch Strategy (24:50) * Different Niches Have Different Value Ceilings (26:45) * The Most Important Part of Your Membership (31:00) * Don't Dabble (32:45) * Members Are Not Going To Pay You Forever (34:45) * Email Marketing 101 (41:30) * Get Your Members To Renew (43:30)   Show Notes How many businesses need social marketing right now? All of them! There are a couple things about businesses like this when you transition into the membership model. You have to careful with what kind of content you’re including. (Zero in that content in to something that is evergreen). For instance, one problem is the constant changing of the platform you’re using. If facebook changes the way you set up a Facebook page, your content is no longer valid. You have to be very careful how much of that you focus on going forward. You really want to shift your focus to the tactical stuff, the Q&As, the member calls, those are more real-time and what’s happening now. The membership is not evergreen. The membership is a living, breathing, growing community with a leader. And, that’s you how build a membership site. That’s how you create forever customers. Your content is necessary because that’s what draws them in. It’s nice to say, I’ll help you ____,’ you just have to be mindful of how evergreen your content is. For Jill’s case, she really has to think about this as she continues to build, as she is dealing with social media. Be ready to have a plan in place to update things and be aware of changes.  Don’t hold yourself back! You are more ready than you think. Jill did not feel ready because she didn’t know how to set up a page. The people she knew that had, did not know how to create them completely, or even sometimes just not well. Jill had 18 courses ready to go, but wanted to prepare more before she started her site. Jill was talking to people that want her help, she simply needed to start small and with what she already had! The curse of knowledge in the membership world makes us want to dump everything we’ve ever learned about out field into the memberships, while it’s happening. Your audience does not know your end goal. They don’t know what Jill’s perfect membership looks like. Sometimes, people make the mistake of thinking ‘okay, well I don’t have what in my mind is the perfect model already laid out. Then, people aren’t going to want to join it.’ Start a beta group. Go ahead and reach out to those people who are asking you for your service now, tell them your membership site is ready. You are already the expert,

Every membership site starts with an idea, even ours. For our friend Allison Jenks, she first needed to clarify her goals. Once we helped her with that, she is making those needed moves into building a stable income online - clarifying her goals, documenting what she does, all to help her and her soon-to-be online members make an income through her online membership site. Start with what you’ve got. For Allison, she has plenty of viable members already and did not fully realize it. Not only does she have clients or even other HMUAs she brushes shoulders with, she is a blogger, has a social media presence, she has all the tools at hand to start getting her site up and running. The ‘lowdown’ on Allison Jenks Hair + Makeup Artist in Lexington, Ky Blogger Co-Owner of Blush + Glow http://www.thepinkloulou.com http://blushandglowlex.com Show Notes For people like Allison, getting started is the hardest part. You can truly make a passive income off your God-given talents and skill-set. You simply have to clarify your goals. Once you have that down, you are ready to start getting your own online membership site. People pay for needs, not wants. Focus on the people that have a need for your idea. In Allison’s case, this meant narrowing her focus on the value she brings to any kind of event. Not only do people need hair and makeup for their big day, but speakers, graduates, conference attendees. There is a need to present yourself at your best, therefore Allison’s services are needed, not simply wanted. Tell your members about your own tricks-of-the-trade, your experiences. These tools are valuable to your members, just like they are to you! Document what you do. You want to draw in people who want to learn from you on how you’ve built a business. People may already think they have the talents you have and that may be true. However, their next steps into how to run or operate a similar business, coil drive them to your online membership site. If we were to sit down and have tea while you took 30 minutes to tell me everything you do, what would that be? Make a bulleted list from A to Z of all the how, what, where, who, and why’s in your business. For your membership site, break this down into modules. For Allison, Module 1: her hair + makeup tips and tricks of the trade. Module 2 is talking about how to run a full-fledge hair + makeup business. Allison’s 3rd Module is outline of networking, and how she actually makes sure she gets gigs. Module 4 for her is simply do a couple member calls for her online membership site community each month. “It ain’t gotta be perfect.” It just has to be done. If you go in with a perfectionist mindset, it can turn into procrastination real quick. Perfection is the enemy. Growth is not instant. Starting your own online membership site can be overwhelming, but you are not alone in feeling that! You do not even have to have an existing business, just an idea to get started. People want to not only learn from you, rally around and support you in your online membership site pursuits! All that’s left to do is take that first step and just like we did with Allison, we can help you!

Listen on Apple Podcasts Listen on Spotify Every membership site starts with an idea, even ours. For our friend Allison Jenks, she talked to us about what she needed to do to set up an online membership site. With our help, Allison is making those needed moves into building a stable income online - clarifying her goals, documenting what she does, all to help her and her soon-to-be online members make an income through her online membership site. The ‘lowdown’ on Allison Jenks Hair + Makeup Artist in Lexington, Ky Blogger Co-Owner of Blush + Glow http://www.thepinkloulou.com http://blushandglowlex.com What You’ll Learn How to make passive income off your skill-set (7:07) How to bring your work online (13:15) How to clarify your goals (15:50) Focus on the long-term (19:20) Get your network down (24:25) How to make courses for your online members (26:05) Use other platforms (27:00) Document what you do (30:50) What is your minimum viable membership? (34:15) “It ain’t gotta be perfect” (41:40) Plan your next steps (49:50) Show Notes For people like Allison, getting started is the hardest part. Spending hours trying to come up with the perfect plan to start her online membership site, in doing so, not seeing that she had all the tools to start at hand. You can truly make a passive income off your God-given talents and skill-set. You simply have to clarify your goals. Once you have that down, you are ready to start getting your own online membership site. People pay for needs, not wants. Focus on the people that have a need for your idea. In Allison’s case, this meant narrowing her focus on the value she brings to any kind of event. Not only do people need hair and makeup for their big day, but speakers, graduates, conference attendees. There is a need to present yourself at your best, therefore Allison’s services are needed, not simply wanted. By reaching out to coordinators in her local area, Allison can become the go-to artist for anyone coming into town. In doing so, this widens her audience and the number of people requesting her. Through a membership site, you can teach other people how to do this. Tell your members about your own tricks-of-the-trade, your experiences. These tools are valuable to your members, just like they are to you! Document what you do. You want to draw in people who want to learn from you on how you’ve built a business. People may already think they have the talents you have and that may be true. However, their next steps into how to run or operate a similar business, coil drive them to your online membership site. If we were to sit down and have tea while you took 30 minutes to tell me everything you do, what would that be? Make a bulleted list from A to Z of all the how, what, where, who, and why’s in your business. For your membership site, break this down into modules. For Allison, Module 1: her hair + makeup tips and tricks of the trade. Module 2 is talking about how to run a full-fledge hair + makeup business. Allison’s 3rd Module is outline of networking, and how she actually makes sure she gets gigs. Module 4 for her is simply do a couple member calls for her online membership site community each month. Allison’s  big net was people that want to learn about hair and makeup. But, 10% of those want to learn about how to run a business like her...

Before joining the Flip Your Life community, Nikki’s approach to business, like many, was static. By taking our advice and making memberships the core part of your business was the advice we gave Nikki that switched her just 2 years into the FYL community, her business is thriving! This February Nikki had her first $60K month. Most of those sales, from her online membership community that she established. After becoming a Flip Your Life member, Nikki learned how to turn her attention into an audience, just like us. The ‘lowdown’ on Nikki:  Started her own business, Sales Maven, in 2013 Sales Coach, Sales Trainer, Podcaster  Master-Certified in Neuro-Linguistic programming Had her first $60K month in February, most of which from online memberships http://www.yoursalesmaven.com Show Notes Here’s how we helped Nikki take her online business to the next level: Forget the ‘time for dollars’ mindset.  By making online memberships the core of her business and even selling lifetime memberships, she now has a never-ending supply of people relying on her influence. We call these ‘super-fans.’ Remember: ‘People who pay, pay attention. People who invest, invest back.’ Turn attention into your audience. Attention doesn’t make you any money. The goal is to turn attention into audience. The true magic of the membership model is that you still have to turn that member and the group of members around them into a community. This is where your liveable income comes into play. Don’t teach everything you know. Your content is usually what starts most memberships. Your online business is not about the content, don’t give it all away in your curated content blueprint! Let people ask questions, let other people in your online community them as well. Collaboratively finding ways to figure solutions to your problems, through experiences. $60K+ months truly can happen overnight. But, simply continuing on a traditional business model will not get you there. It takes think from a membership-based core. The only way to stretch your success and allow it to meet your full potential, is to keep membership and community as your ultimate online business goal.

Listen on Apple Podcasts Listen on Spotify As entrepreneurs ourselves, we know first-hand the importance of making online memberships the core part of your business. We saw this again with member Nikki Rausch. We have known Nikki for years, and love knowing that long gone are her days of trading her time for dollars. She has had success after success since we met her. Not only is she a master in sales, she has created her own online community. Nikki built her business brick by brick, and this February had her first $60K month. Most of those sales, from her online membership community that she established. After becoming a Flip Your Life member, Nikki learned how to turn her attention into an audience, just like us. We helped her take her limited ‘1-on-1’ influence, and turn her into business into a never-ending supply, through creating online memberships. The ‘lowdown’ on Nikki:  Started her own business, Sales Maven, in 2013 Sales Coach, Sales Trainer, Podcaster  Master-Certified in Neuro-Linguistic programming Had her first $60K month in February, most of which from online memberships http://www.yoursalesmaven.com What You’ll Learn: ‘Succes, success, success’ (3:45) Vote with your wallet (5:25) Identify your ‘super fans’ (12:20) People who pay, pay attention - People who invest, invest back (13:40) Your influence is limited with VIP and 1-on-1 clients (17:00) Memberships is the core of your business (19:00) Attention doesn’t make you money (19:45) The true magic of the membership motto (21:00) Don’t teach everything you know (31:50) Hire a shepherd (44:45) Show Notes We want every month to be a $60K+ month and it’s totally possible! Before joining the Flip Your Life community, Nikki’s approach to business, like many, was static. However, just 2 years into the FYL community, her business is thriving! Following our advice, after investing just $5,000 into her online memberships, she made that money back in just 2 days. Within 4 days, she made that initial investment back 3x over. Just wait, it gets better. Within 7 to 8 days, Nikki made $47,000 through the FYL lifetime membership model! Here’s how we helped Nikki take her online business to the next level: Forget the ‘time for dollars’ mindset.  You can have success after success, and still not meet your full potential. Often times in a traditional business model, ‘1-on-1’ or VIP influence, is limiting at best. Before Nikki joined the FYL community, this was her approach. Was she crushing it? Yes! Could her business grow more? Yes! But, how? By making online memberships the core of her business and even selling lifetime memberships, she now has a never-ending supply of people relying on her influence. We call these ‘super-fans.’ You do not need 1M followers to do this, Nikki has around 2,800. But, she has now identified a core group of members that love her knowledge enough to create a sustainable online community and income. Remember: ‘People who pay, pay attention. People who invest, invest back.’ Turn attention into your audience. Attention doesn’t make you any money. The goal is to turn attention into audience. People who pay attention to you regularly: follow you on Facebook, subscribe to your YouTube,

Just like us, Paul’s online membership started small. He started the way we did, building brick by brick. However, with our help and following the Flipped Lifestyle blueprint, he made a 70% jump in membership in a matter of months. In doing so, he hit our first goal of 100 memberships joining his online community.  Meaning, he now has enough monthly income to solely rely on his online memberships to provide for him and his family. The ‘lowdown’ on Paul Clifford: Specializes in online live streaming, online church training ‘ProPresenter’ Started working for himself in 2011 With Flip Your Life, grew his online membership by 70% in a matter of months What You’ll Learn: * You can be a solution to any problem (5:35) * God-Given experiences stack up (7:37) *  How memberships are more feasible (9:47) *  Adding fuel to the fire (21:19) *  There’s a light at the end of the tunnel (24:11) *  Use marketing as a launching pad (29:01) *  Grow + expand to help others in their mission (39:50) Show Notes 100: ‘The Magic Number’ to make a living for you + your family. Paul is the king of persistence. He has literally been growing his online business brick by brick since 2014, when he joined the Flip Your Life community. While he stayed steady at 25 members for a while, he set a goal to double that number by the end of 2019. While he fell just short of that goal, through advice from the Flipped Lifestyle, in 3 months, Paul’s memberships grew 70%, now keeping 100 members a month! Take what you’ve got or create something new, to create a content area. Curate a blueprint or path for people to follow with your content. Build some kind of community, this can be Facebook groups, member calls, or anything like that, to keep your members connected. In that, make sure to position yourself as the leader. Lead people through this process over months to help get them to the next level. This is how you truly begin building your online business, your memberships. Taking yourself and this community you are now leading into the next level, together. Go from your foundation to adding fuel to the fire. Answer your own, ‘what do I do next?’ Marketing is your launchpad. Do this in a way that makes sense for you. For instance, let’s take Membership Masters. We know from experience how easy it is to sign up for a course, leave it in your inbox, and never to be opened. We decided, the best way that we, ourselves, remember to do something is to have it stare us in the faces. That is why, we send out a physical paper newsletter to doorsteps each month. It’s kind of like our monthly Christmas present to our members. It holds us all accountable and keeps us all on schedule, to make sure we grow as much as we can. Set a goal. Paul’s goal was to grow his memberships numbers by 50%, from 25 to 50, by January 1st of 2020. He ended up in the upper 40s, but ultimately got more than he expected by fueling the fire through his own promotions and marketing. Since February of, he has maintained 100 monthly members, and growing. By finding out what works for him and applying our strategic membership blueprint, Paul took his static online business and is now thriving. Once you find that prolific promotion, every day is a raise. That is what truly makes a Membership Master. Give yourself a promotion every single day. Look at your new members not only as win-wins, but as your raises. Switch your mindset from numbers to dollars. By doing this, each new member becomes your daily ‘hey, I just got myself a $20 a day raise,

Learn more about membership sites on today's show! Like us, many of our FYL members try their hand at online memberships for freedom from a dead-end job, for a work-life balance, or even as a side-hustle. But, in tough times online memberships can be a lifeline. This doesn’t just apply to trying to stay afloat during the uncertainty of COVID-19. We’ve seen this first-hand not only in our own lives, but for our friend and FYL member Jennifer Dixon. The ‘Lowdown’ on Jennifer Dixon: * Quit her 9-5 corporate job * Opened her own yoga studio, with her own online monthly memberships * To see her memberships at work, visit her website here: http://www.thriveyogaandwellness.com/thrive-online/ What You’ll Learn: * How to serve + build your online community (11:38) * Be prepared for the unexpected (12:00) * Turn physical membership into sustainable online memberships (13:00) * Acknowledge your God-Given talents (16:05) * Take advantage of the opportunities at hand, to move forward (24:10) * Keep your online business steady (26:20) * How to monetize your multi-faceted online presence (30:25) * Connect + influence your audience (31:46) * Use testimonials (32:00) * Use feedback to launch your business to the next level (34:18) * Let your members get to know you (36:27) * Consolidate your gains (37:21) * Market, market, market! (39:56) * Stop focusing on what’s happening now (42:58) * Use local news to your advantage (43:42) Show Notes Here in 2020, we are seeing the importance of online memberships more than ever. Everything has been making its way online for a long time now, with COVID-19 coming from out of nowhere, that only sped the process up. We have seen how much it literally paid to have an established online community. Grocery stores, clothing stores, fitness studios, even doctors offices and pharmacies are all using the tools they had in place to virtually continue their services. If you have an inkling of a desire for freedom, peace of mind, and sustainability, there is no time like today to start your own online memberships. When your brick + mortar is closed, online business will not! We do not know what tomorrow holds. At the beginning of the year, who would have thought that nearly everything would be closed down for a global pandemic? If you had known, you would have been prepared ahead of time. Unfortunately, we have to come to grips with the reality that we have to expect every possibility. Because, as we’ve seen, storms whether literal or spiritual, usually hit at the same time. But, what businesses were able to stay open? The ones with no physical doors to shut. This is why having a multi-faceted online presence is essential.  Going back to Jennifer, the only thing she needed to keep her studio open was  the internet and her passion to help others through yoga. That’s it. You already have the God-Given talents that it takes to be successful. All you need is 1) internet access, 2) an idea (which we can help you with), 3) the desire for freedom and peace of mind, by using those talents virtually. Online memberships can sustain existing businesses. Let’s use Jennifer as an example here: 1) she had monthly memberships to her physical yoga studio 2) she found a way to keep her business alive by utilizing those memberships online. It was literally as simple as it sounds. Even after Tennessee’s Governor closed non-essential businesses because of COVID-19 Jennifer is still keeping your studio open by...

In today's Flipped Lifestyle Podcast, we help Kenny choose a great idea for his membership!  Kenny is a college professor in communications.  He is stuck and can't find an idea for his membership site.  In today's show we help him find his idea!

Welcome to today's Flipped Lifestyle Podcast!  In today's episode, we help Flip Your Life Community member Roz take her health leadership business to the next level!  If you want to launch a membership of your own, listen to today's show!

The CARES ACT (Coronavirus Aid, Relief, and Economic Security Act) was passed last week and small business owners will start receiving their stimulus checks soon. However this is a HUGE and confusing bill that is difficult to understand.   In today's show, we interview our power money team: Jessica Stafford and Marilyn Parham from Profit Hero 365 to explain what's happening with taxes and the stimulus bill!   Not only are Jessica and Marilyn our personal accountants and great friends, but they are also incredible entrepreneurs!   They own online businesses, memberships, real estate, and restaurants. They have helped hundreds of business owners in their tax company online, offline, and in ecommerce! They are our go-to source for all of our money questions.   In today's interview, I ask Jessica and Marilyn:   How will moving the deadline for filing taxes impact small business owners and entrepreneurs?   What is the CARES act, and how does it impact small business owners?   What is the PPP (Paycheck Protection Program) and how can I get a stimulus check for my business?   What other emergency economic relief is the government offering due to the Covid-19 pandemic?   Can we expect another coronavirus relief package after the current one is finished?   And more!   You owe it to your family and employees to explore all options offered by the CARES act, and the Paycheck Protection Program.   Listen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive during the Covid-19 outbreak!     If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19   This is an important discussion. Please tell any business owner, offline or off, about this episode of the Flipped Lifestyle Podcast!   We are praying for you, your family, and your business!   Shane & JocelynListen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive the Covid-19 outbreak! If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19 This is an important discussion.  Please tell any business owner, offline or off, about this episode.   We are praying for you, your family, and your business! Shane & Jocelyn

Chris and Ivy Newport started their membership inside The Flip Your Life Community, and grew it to a quarter-million dollar business in record time!  In today's Flipped Lifestyle Podcast we detail how they did it, and exactly a real couple built their 6-figure membership on the Internet! Learn more about Chris and Ivy at: https://ivynewport.com/ Join Chris and Ivy inside The Flip Your Life Community! Start your membership today: https://flippedlifestyle.com/flipyourlife

On today's show, we stop everything and help Flip Your Life Community Member Crystal Harper navigate a difficult situation.  Crystal has been investing time and money into growing her Facebook page and group. Then one day she logged in and her entire account was disabled!  We help her create step-by-step plan to not only get her Facebook account back, but also make sure she grows her audience on other platforms so she is not reliant on one traffic source!  It's an emergency coaching call on today's Flipped Lifestyle Podcast!

Coronavirus update: In this special edition of The Flipped Lifestyle Podcast, we address the Coronavirus outbreak, and discuss ways you and your family can prepare for the global pandemic, it's impact on the economy, and how you can overcome the fear of the virus to make good decisions over the next few months in your life and business!

Imagine 2000 people paying you $29, $49, even $109 each month! Do the math!  We are talking over $1M /year online! That's exactly what happened to Jeff Twiddy! Jeff started listening to the Flipped Lifestyle Podcast a few years ago, joined the Flip Your Life Community and started taking massive action! We first introduced you to Jeff in episode 104 (listen here: https://flippedlifestyle.com/podcast104/) In that episode, Jeff's membership was taking off!  He was making great money, and had created enough monthly revenue for his wife to come home! Then... things got crazy! Jeff's membership has went from successful, to a full blown online empire of 2000 paying customers! Crazy right!?!? In today's episode, you will learn how Jeff Scaled his membership in record time, and how he's truly living the Flipped Lifestyle with his wife and kids! If you have an online dream, you do not want to miss this episode of The Flipped Lifestyle Podcast! Enjoy! Shane & Jocelyn   PS: Can we help you start a membership of your own?  All you need is 100 people paying 50/m to make 60k in a year! 200 to make 120!  Join the membership economy with your own membership site!  Learn more at https://flippedlifestyle.com/flipyourlife