Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

One of the most common questions we’ve been asked since starting Life on Fire TV is, “How do you create your shows?”. So, we decided to bring our cameraman, Eric Casas, who is also our editor, in front of the camera this time to tell you! Before you ever hit record, you need to plan out your strategy. Your strategy includes not only what you’re going to talk about, but also where your content is going to be seen, how you may be able to repurpose it, if and when you will monetize it, and so on. For us, monetizing our show from the start was not important. Our highest priority was to build a large and loyal following by producing great content on a high-quality show. (He’s a hint… When it comes to podcasting, video podcasting is WIDE open. There is almost no competition.) Next, there are two things you absolutely cannot sacrifice. Lack of consistency and poor quality are the top two reasons people stop watching or listening to podcasts. If your show has 3 episodes per week, then you absolutely must deliver 3 episodes, every single week. And, when it comes to quality, not only is the quality and value of your content important, but you must have clear, radio-quality sound, and crisp, clear video. Okay! So, for gear, you can get started with something as simple as a Logitech C930 USB camera (don’t use your laptop camera, the quality won’t be good enough) and a Yeti USB mic. Both combined will run you under $200. When it comes to your background, avoid anything too busy looking, like wallpaper. A small tip when determining your camera angle, angle it so that you’re slightly looking up, or straight. You don’t ever want to be looking down on people. For lighting, check eBay for two, 50-watt LED panels. However, 3-point lighting is ideal. Once you’ve got your gear dialed in, the best tip for having great content is to not overthink it and not over analyze it. The more natural you feel the more natural you’ll appear and the more likable and genuine you will be. Don’t forget to have fun with your show! While you want to be informative and provide great value, there is still an entertainment factor required to keep people’s attention. For more notes on gear, check out the show notes for this episode at LifeOnFire.com/36! Now, get out there and start recording! Did you love all the behind the scenes detail our man Eric covered? If so, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! We’re your #1 fan!

36: Eric Casas on How Life on Fire TV is Made

35: Lindsay Hawley on Finding Your Purpose From Your Story

Joining us today is marketer, promoter, networker, and all-around awesome business woman, Lindsay Hawley! Lindsay first shares with us her story of where she same from and how she grew up as a child. Having hurdles and challenges early in life could have easily caused many people to end up down the wrong path. However, for Lindsay, her story actually propelled her to find her purpose and passion in helping others and inspired her to seek out healthy challenges as a way to grow, learn, and better herself. A great networking takeaway from Lindsay is how she’s able to stand out at events or when making new contacts with people. Sometimes it’s about going the extra mile. Other times, it’s really just going that extra inch that others don’t think of or aren’t willing to do. For example, the next time you’re attending an event, as if you can help with registration. Not only is it a great way to give back, but you meet everyone who is attending the event! From there, Lindsay and Nick dive into the amazing virtual event that will be coming your way soon, the “Life on Fire Summit”! With her help, we are looking to raise $25,000 to build a school in Guatemala, and bring the content and ideas from 20 incredible, world-class entrepreneurs to you through our virtual summit! So, stay tuned! More surprises to come! If this episode fired you up to put your purpose first, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! YOU are our purpose!

34: Network and Grow Rich

We’ve all heard the saying, “It’s not what you know, it’s who you know.” Networking and being a “connector” can be one of the fastest ways to grow your business. Another commonly noted observation is that your income is the average of the 5 people you hang around with the most. So, if your current network is not comprised of people who are making what you want to make, then it’s time to start networking up! A great way to open new doors and expand your network vertically is to attend events in your industry. And, the best part is, you don’t even have to have anything you can personally offer someone who you’re trying to connect with. If you’re in the process of building a solid, influential network in your industry, all that you may need to solidify a relationship to someone is introducing them to someone else. Everyone attends events and networking functions with a “what’s in it for me” mindset. Don’t be that guy or gal. Be the person at the networking event who walks up and asks questions like, “What do you need right now? How can I help you? Who (or what type of people) do you need to connect with at this event?” Ask those types of questions to enough people, and suddenly you become a connector, which can provide far greater benefit, many times, than simply passing a referral to a sale. Next, collecting business cards is great. But, in this electronics age, a much better way to track key contacts is to put them directly into your phone, or better yet, have them put their own information into your phone. From there, immediately text them with your complete contact record (your “digital business card”). And, make sure you connect with the person on Facebook! Now, get yourself out there. Find the next event you can attend, throw a cocktail mixer for your area if possible, and become the person who knows everyone in your industry! Excited to grow your network and implement these ideas? If so, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! Stay connected!

33: Suzanne Evans - The Way You Do Anything is the Way You Do Everything

Here with us on a Google Hangout is bestselling author, business coach, and all around amazing business woman, Suzanne Evans, to talk about her brand new book, “The Way You Do Anything is the Way You Do Everything”. Suzanne’s story is quite incredible. She went from a secretary job, making secretary pay, to owning a 7-figure (approaching 8-figure) coaching business. She dives into the challenges and parts that most don’t know about getting a book published with a major publisher, like the fact that the publisher doesn’t actually sell books for you! You still have to get books sold, and prove in advance that you can do it! From there, she dove into her model of how she drove book sales through joint venture partnering. Amazing! Suzanne gives us the details of what it takes to actually be labelled a “New York Times Bestseller”, and the affect that can have on your business and positioning. Then, we ask her perspective on our four pillars of marketing, mindset, networking, and a journey worth living. We get her thoughts on hosting live events, sponsorships, masterminds, and so much more! Suzanne is truly a wealth of knowledge and experience! To get a copy of her book, go to http://thewayyoudoanything.com/. And, if got a TON out of this episode, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! We love you!

32: LaKeisha Michelle - Writing, Singing, and Living a Life on Fire

Singer, songwriter, and recording artist LaKeisha Michelle talks how she went from a career she wasn’t passionate about to truly living a life on fire. Stuck in a job she didn’t like, in a city she didn’t want to be in, her journey to make that change and start living the life she wanted was inspired by meeting Nick and discovering the brand and mindset of Life on Fire. From there she sat down and immediately wrote and recorded her single, “Life on Fire”. And, over the coming months she gained opportunities to perform on stage, leave her job, and even move to L.A. to pursue her career. It was a risk. It took a lot of guts. But, she did it. Life often rewards us for following our heart and taking calculated risks. LaKeisha, we are honored and inspired by your story and by the fact that you wrote the Life on Fire song! Okay, now it’s your turn! Follow the exercise in this episode, discover where your passions and skills align, and take the first step toward YOUR life on fire. And, if liked this episode, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You are the best audience on iTunes!

31: Overcoming Fear

One emotion every single person experiences from time to time, is fear. That doesn’t have to be fear of something dangerous or life threatening. Often times, it’s simply fear of something new, fear of change, or fear of taking action. And, if you’re not able to find ways of overcoming fear, it can be paralyzing (and worse, prevent you from getting or achieving what you really want). Whether it’s in your business, a business you want to get started, your love life, or an adventurous activity you have planned, overcoming that fear, and learning not to avoid or go around that emotion, but to embrace it and push through it, is key. That feeling of fear or anxiety that pops up in those situations is your mind indicating that you’re about to enter what is uncharted or inexperienced territory for you. Otherwise, if it was familiar to you, you would have comfort and confidence based on your past. Simply put, fear in those types of situations is your mind’s way of telling you… You’re about to learn something new. The amazing thing about what can often feel like crippling fear, is that once you push through and experience that thing that is new, have that conversation, pick up that phone, whatever it is, you often feel an exhilarating sense of accomplishment for having succeeded. That thing that was creating incredibly negative emotions inside you, once surpassed, many times creates incredibly positive emotions which we can label as the feelings of “growth”, “learning”, and “success”. So, how do you go about overcoming fear? There is a simple, 2-step process: Step 1: Recognize the fear. Acknowledge your emotional state, the fact that you’ve come upon a mental roadblock that is preventing you from moving forward. Hint: If you find yourself procrastinating about something, fear can commonly be the reason why. Then, Step 2 is to “reframe” the fear. To reframe the fear means to make a conscious choice about how you’re going to let it affect you or motivate you. The part that can be so crippling is that we don’t even consciously acknowledge what’s happening in these moments, and therefore don’t realize that we have a choice as to how we’re going to let it affect us. It is nearly impossible to experience significant growth in business or in life without getting outside your comfort zone. Want to experience rapid growth in those areas? Then, LIVE outside your comfort zone. Spend more time learning, growing, and trying something new than you spend playing small and doing what you’ve always known. What’s the worst that can happen? You fail? Failure rarely means “catastrophic disaster”. And, “failing” is really only failing if you don’t learn anything from the experience. If you know that growth and success are what typically lie on the other side of your fear, then having that feeling of fear just becomes and indicator that something great is about to happen. The more you become comfortable going toward your fear, the more confident you become and the less you “fear”, fear. It’s power over you diminishes every time you break through it. Take a look at your business and your life, and make note of that one thing you know you really need to do right now that will make a major difference but fear has been holding you back… And, go towards it! Embrace it! Make overcoming fear something you don’t dwell on, but instead make fast decisions and do it! And, if liked this episode, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! YOU can do anything!

30: John Lee Dumas on How to Launch & Monetize Your Podcast

Here to present at our VIP mastermind retreat on one of the most burning questions when it comes to starting a podcast, “How will you monetize it?”, is 7—figure per year podcaster, John Lee Dumas! When John first started his podcast, it was the question everyone around him asked, “How are you going to generate revenue, how are you going to monetize it?” John’s answer was, “My audience is going to tell me how.” And, that’s exactly what happened. As he began to add email subscribers to his email list a few at a time, he would reach out and ask them a very important question, “What are you struggling with?”. From there, he began to categorize answers that he started to receive and saw trends begin to emerge. What helped John tremendously in that process was knowing his “avatar”. He created an exact profile of who his ideal podcast listener was all the way down to giving his avatar a name, an age, the number of children his avatar has, what his frustrations are, and even how long his commute is too and from work every day. Once you become clear on your avatar, you know exactly who you are serving and can allow that to assist in decision-making in your business. Next, once you have determined how to monetize your podcast, you can look for additional and ongoing monetization opportunities. It’s possible that the initial way you started monetizing may not last forever. Some additional tips to a successful podcast launch are, JUST START. We all feel some level of anxiety around starting something new. But, the reality of delaying something that you are for sure planning to do is that you’re simply delaying your results. When you start, make sure you have at least 3 episodes in iTunes so people have a reason to subscribe (vs just downloading 1 episode). Also notable, is the “New and Noteworthy” stage in iTunes. The first 56 days your podcast is in iTunes, it is eligible to be featured in the top of iTunes software under the heading New and Noteworthy, which has the potential to generate a tremendous amount of organic (free) listeners. The opportunity with podcasting is only growing. Get out there and establish yourself in the world of podcasting! What was your favorite takeaway from this episode? Please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You are amazing!

29: Bryan Dulaney on 13 Steps to Ranking Videos on YouTube