Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

Today we put the “FIRE” in Life on Fire and jump out of a perfectly good airplane with a bunch of awesome entrepreneurs! We work hard here a Life on Fire, not only to bring you great content on Life on Fire TV and Pay it Forward Friday, but also for our awesome coaching clients through all of the trainings, coaching, networking, and mastermind events they receive! So, this short episode is to remind you… Don’t forget to have fun! What’s the point of working hard and making money if you don’t enjoy it?? Plan your adventures first and that ensures they will happen! Did this episode remind you to put a little more “fire” in your Life on Fire? If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating! Thank you for subscribing to our podcast in iTunes! You can do anything!

51: Skydiving on Fire!

One of the most powerful advertising platforms that has ever existed is Facebook. Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before. Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the best is Facebook Marketing Expert, host of the Entrepreneur Power Hour Podcast, and Life on Fire Elite-level coaching client, Valerie Shoopman! Step 1 in the process is placing your Facebook conversion or registration pixel. This is a small piece of code that is triggered (“fired”) when a person lands on a certain page. The purpose of the conversion pixel is that it is only trigger when someone “converts”. Meaning, if the initial step in your marketing funnel is for someone to input their name and email address, you want to know what percentage of people are doing that. By placing the conversion pixel on what’s referred to as the “thank you” page (which is the page people are redirected to right after they submit their name and email address), the pixel will only fire for people who see that page. Then, by comparing the number of people who clicked on your ad vs. the number of times your pixel fired, you will be able to determine your conversion ratio. A second conversion pixel can then be created to track the number of sales you generate. The process is very similar. This piece of code would be place on the thank you page that gets displayed to anyone who places and order with you, therefore allowing you to track your entire sales process from start to finish! To place the pixel code on your pages, the code needs to be place between what’s called the “head” tags. With easy to use software such as LeadPages you can set up a thank you page and input the code in seconds! You’re now ready to create your ad in Facebook! Using Facebook’s tracking pixels, Val suggests using “Website conversion” tracking. You would attach the conversion pixel you created (not the sales pixel, that is addressed in the next step) to this ad so Facebook knows how to track your ad. The next step is to dive into the Power Editor in Facebook and attach the sales pixel to your ad. This is what allows you to complete the tracking loop from the first click on your ad until an eventual sale is made! And, finally, to see all of this tracking and what the progress and results of your ads are, it is helpful to customize Facebook’s reporting features. This will allow you to display only the information you need to focus on so you can pause the ads that are underperforming and potentially increase your ad spend on the ads that are doing the best! Great stuff, Val! For more great how-to trainings from Valerie and interviews with top entrepreneurs search for “Entrepreneur Power Hour” in iTunes and subscribe, rate, and review the show! Thank you for subscribing to our podcast in iTunes! We believe in you!

50: Valerie Shoopman on Tracking Your Facebook Ad Performance

We get asked all the time, how are you able to travel and take vacations and still have time to do two video podcast shows and run an entire business? In today’s “Hump Day Q&A” we answer that question! Take a moment and think back to your last vacation… Chances are you had to get a bunch of stuff done and tie up a ton of loose ends before you left. But, you got it done, right? You went on your vacation and your business didn’t implode while you were gone. How is it that it never seems like we have enough time to get everything we need to done, yet right before vacation, we somehow find a way to do it? It’s because we are hyper focused, we have a hard deadline, and we become super efficient. One major source of efficiency we are sometimes forced (in a good way) to tap into is delegation. We often assume that it would take longer to teach someone else how to do a task than it would to just do it ourselves. Or, we assume that nobody else can do the task as well as we can. Both of these thought processes are not only incredibly limiting, they are often wrong. Nearly any task in a business can be delegated, if you find the right person to delegate to. Owners of billion dollar companies that were started by one person running it as CEO often end up relinquishing that role as CEO because they find someone else who can do it better. If delegation can successfully occur at the billion-dollar-company level, it can successfully happen for you too! So, here’s your action step: Plan your next vacation! You don’t even have to go anywhere. But, plan to take time and unplug from your business and your normal daily routine so you can live your life on fire! Did this episode get you fired up to get more done and have a little “me time”? If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating! Thank you for subscribing to our podcast in iTunes! We believe in you!

49: How to Make Vacations Make You Money

Today we cover a topic that’s outside the scope of business and marketing, but very much affects your life and therefore how you show up in business… Love. It is our belief that you can’t truly live a life on fire, unless you also have love on fire! When you’re deeply in love with someone who completes and complements you well, and you feel and receive the same in return, it makes you stronger. It makes you capable of handling more and doing more. It also frees up the mental energy you may otherwise expel on trying to find love or your frustrations over not having a mate to allow you to focus that energy and thought power on other areas. One of the things that can immediately make your relationship stronger if you’re in one, and can help you attract your ideal love if you’re not, is to love yourself first. Once you fully love yourself that then allows you to give your best to someone else. And, cherish your “story” of how you met your mate. All relationships have a story, such as how Nick and Megan met online, discovered they had dozens of mutual friends, found out they share similar religious beliefs and many, many other things in common. Make those positives the focus of your relationship. It doesn’t matter what area of life it is, you get more of what you think about. If you think you only attract people who treat your poorly or who don’t love you in the way you feel you deserve, then your mind is subconsciously being programmed to find that and give it to you. Conversely, if you focus on all of the things you love about the person you’re with, the things they do to make you happy, the reasons you fell in love with them, the wonderful things you’ve discovered about them and what you can do to make them happy, that is the key to a life-long love. So, if you’re in a relationship, are there things you could do to enrich and deepen your love with your partner? Start today by doing something amazing for your mate, something that makes the person you love happy and feel special. And, if not, are there things you could do to make yourself more prepared to receive love, and are you focused on the positive, of the abundance of love that’s out there ready for you (and avoiding having a scarcity or “lack of love” mindset)? “Love” this episode? If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating! Thank you for subscribing to our podcast in iTunes! We love you too!

48: Nick & Megan Ann on Love on Fire

We are joined today by an amazing young woman and up-and-coming entrepreneur, a member of our Life on Fire mentorship program, Erika Tischofer! At a very young age, and for nearly her entire life, Erika has had challenge after challenge thrown her way as a foster child, having lived in over 30 different homes, having been adopted and then later having to support herself working 14 hours a day while attending high school. Most of us think we have challenges and adverse situations thrown our way, but when put in perspective, most of us have never had to overcome the types of challenges that Erika has grown through. What’s most amazing about her story is not necessarily the challenges she’s faced, but how she’s responded to them. Erika is currently attending San Diego State University on a full scholarship and pursuing her goals as an entrepreneur. She could have easily use her story as an excuse to hold her back. But, instead, she has used it as fuel to motivate her to excel. Having to support herself at age 16 made her quickly realize that she didn’t want to live simply to have to work and therefore miss out on the experiences of life along the way. And, beyond her own dreams, Erika’s passion lies in wanting to help support foster children, to be someone they can turn to, and to provide them with a better experience in the foster system than she had. Erika’s first step into entrepreneurialism, as part of her mentorship program, is going to be to dive into Pinterest, immerse herself in the platform and the training, and become an expert in Pinterest marketing. We can’t wait to share her updates with you! Erika, you are a remarkable young woman. Inspired by Erika’s story? If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating! Thank you for subscribing to our podcast in iTunes! You inspire US!

47: Erika Tischofer on Overcoming Adversity & Challenges

Of all the ways you can possibly grow your business and invest back in your business with not only your time, but your money, joining or forming a mastermind group can be one of the most impactful! What is a mastermind? A business mastermind is a group of entrepreneurs who come together, most often for face-to-face meetings on a regular basis, with the goal of sharing ideas, providing feedback to others, and establishing relationships with each other. Ideally, the group is comprised of high-level thought leaders in the niche or industry. So, how do you find one? Start by searching online. If you can’t find one there, start asking the leaders in your industry if they are part of one or if they know of any. And, if you’ve concluded there aren’t any masterminds in your industry, then you are in an incredible position to be able to start one! Next, how do you get the most out of joining a mastermind? There is a simple concept called, “givers gain”. Approach the mastermind with the mindset of how can I help these other people? Who can I connect them to? Who are their ideal clients? By leading with giving, you will stand out from most people and it is certain to come back to you. From there, if you’re getting together for formal meetings, most likely their will be breaks or the session will wrap at the end of the day and people will end up going to dinner or grabbing a drink. That is where the relationships and bonds are really formed, in the more casual environment. So, make sure you’re there! The key with masterminds is you have to commit to be a part of it. They only work well when everyone is on board for a 12-month commitment or something along those lines. That’s what we’ve proven here at Life on Fire where we have our own mastermind for our Firestarter clients. We meet 3 times per year as part of the benefit of being one of our coaching clients to network, feature fantastic speakers, learn from each other, and find out how we can help each other grow our business. We have had our meeting formats be everything from renting a large boardroom space in an up-scale hotel to renting out a 12,000 square foot mansion, flying in special guest speakers, and staying their with our Firestarter coaching clients for 3 days. In addition to 3 live in-person mastermind events per year, our Firestarters receive weekly group coaching calls, two 1-on-1 coaching calls per month with high-level strategy coaches, quarterly training programs, and MORE! So, if you’re looking to take your business to the next level and you want to dive into an established mastermind that’s already working, receive valuable 1-on-1 business coaching, and access to a network of entrepreneurs, email support@lifeonfire.com to schedule a free 25-minute phone call to find out if the Firestarter program is right for you! Thanks so much for subscribing! You’re a master in our minds!

46: Take Your Business to the Next Level With a Mastermind

In this episode we are joined by marketer and podcaster, Brad Costanzo, to talk consulting and rapid business growth using Amazon publishing! Inspired years ago by the book, The 4-Hour Work Week, Brad set out to change his life by leaving the traditional job and sales model and become an entrepreneur. Brad sought out to identify opportunities in the marketplace for information products and software to fill gaps he found and innovate on existing proven concepts. One day, while creating a “how-to” information product, Brad had an epiphany… Most marketers think only about Google and YouTube when it comes to selling how-to products, where people may or may not be in “buying mode” when they are searching. However, on Amazon, how-to seekers are almost always in buying mode! And so began his quest to master publishing on Amazon as a door opener and skill set to be bring to consulting relationships. The first decision when it comes to publishing a book on Amazon is whether you are going to publish it for yourself or someone else. You don’t have to write your own book, but you can still benefit from a percentage of the publishing process if you can help others get their book published by learning the publishing process. From there, you can engineer a lead flow process, taking book buyers and giving them, as an example, access to free videos that accompany the book, or an additional report available as an email download. Another innovation Brad came up with was what he calls “reverse ghost writing”, where he writes a high-quality book on a topic and then seeks out an established authority in that niche to put their name on the book and promote it in exchange for a 20% royalty. Brilliant! When it comes to promoting your book and coming up with your strategy, there are many different considerations and options. Becoming a Bestseller on Amazon can happen through the proper “launch” promotion, and through researching your category in advance to determine your level of competition (if the “bestseller” label is what you’re after). You’ve also got pricing considerations. Are you trying to make money from book sales, or can you forgo that income for the sake of pricing your book much lower to generate leads for your back-end marketing funnel process? Brad’s suggestion is to look at the 3 main reasons for publishing a book on Amazon on this order: #1 Credibility #2 Lead Generation #3 Royalties (income from book sales) Another fantastic philosophy Brad has is to lead with giving. Most people lead with asking or taking, they want something and have offered no value or service before hand. From there Brad dishes on networking. One great tip that he has is, you don’t have to be a “guru” or authority in your niche if you simply act as a connector. A great way to do that is to be the creator of formal networking or mastermind groups in your niche, such as starting with something as simple as a private Facebook group. Then, consider building to bigger and better connection models, such as high-end paid mastermind retreats. There were so many awesome tips from Brad in this interview we could barely fit them all in the show notes!! Thanks, Brad! To hear more from Brad Costanzo, make sure you check out his podcast, Bacon Wrapped Business at BaconWrappedBusiness.com! Everything’s better with bacon, even business! Love Brad’s interview?? If so, take his recommendation and please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! You rock!

45: Brad Costanzo on Creating Credibility, Leads & Royalties With Amazon

We’re here today with one of the founding fathers of internet marketing, Mike Filsaime! Mike’s story of how he first got starting in internet marketing dates all the way back to 1988, before the term “internet marketing” even existed! From the beginning, Mike had always applied a “marketers mindset” to computers and the internet (which has served him incredibly well). At one point he had started his first significant online business and was actually making more than his 6-figure day job as general manager at a car dealership. One day his boss literally pulled him aside and make him choose career paths right there on the spot! Lucky for us, he chose internet marketing! When it comes to being successful in business, or in anything, really, mindset is a huge component. Mike quotes the famous acknowledgement that your income is the average of the 5 people you spend the most time with. So, pay attention to who you surround yourself with! From there, his mindset advice is to not allow money to be the focus of your needs and what you do. If meeting your needs requires downsizing, going from two cars down to one, and so on, then perhaps that’s a way to make sure you’re meeting your own needs faster, so that you can free up your mind from that worry. Next is networking… One of Mike’s biggest pieces of advice when it comes to networking is to show up ready to give first. If you show up with a “me” attitude, it’s going to negatively affect your relationship building and networking. When then dive into marketing and Mike’s first piece of advice is don’t get caught up in technology. Your knowledge of how the technology works has little to no impact on how much money your marketing makes. As Mike puts it, your income is directly related to the amount of value you provide and the number of people you provide it to. So, focus on providing value and let the people who already know and understand the tech fill in the rest. When it comes to the “how” of your marketing, Mike points out a major flaw in many people’s marketing approach. He calls it “will you marry me marketing”. Meaning, way too many people attempt to go straight from meeting a person and making a contact directly to a sale. The vast majority of the time that is too much too fast. A nurturing process is required in order to gain that person’s trust. Another big piece of the “how” is how are you getting your message in front of people? Mike acknowledges a big pain point for entrepreneurs right now, which is being inundated with emails and that people simply don’t have time or aren’t willing to spend the time to watch long video sales letters any longer. His solution? Webinars. By inviting someone to a webinar, you’re essentially asking to schedule an appointment with them in advance. Ideally they are blocking their calendar and you have their undivided attention. The natural question that comes up when considering something like a webinar is how to you get traffic (registrants and attendees to sign up)? Mike’s put together a great resource for this called Traffic Genesis, available to preview and lifeonfire.wpengine.com/mikesgift! And, here’s a great way to tell if you’re marketing funnel is on track… If you’ve got people telling you they’ve received more value from the free stuff you give away (like training videos, etc.) then what they paid for in the past and you’ve got people asking how they can give you their credit before your product is even available to purchase, you know you’re on the right track! Mike’s final thought… Don’t let your cashflow situation definite who you are and how you feel about your life. Fantastic stuff,