Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

44: Mike Filsaime - Inside the Mind and Home of an Internet Marketing Godfather!

Ever found yourself stuck, in business or in life? Feeling like you know you are capable of achieving and doing more, but at the moment you’re not at that level? Personally, I struggled with that for years as a budding entrepreneur. I was willing to work harder than any of my peers, but it didn’t seem to matter what I touched, it never turned to gold until two things changed… The first change was I needed to narrow my niche. I needed to become laser focused on exactly who I wanted to serve and exactly what problem I wanted to solve for my niche. It was the second change that actually made a much bigger difference for me, however… I had just sold a business for a large sum at age 30, thinking I should have felt on top of the world at that point, and I actually felt the exact opposite. I felt empty, hollow, and purposeless. After floundering for a bit, a few things aligned and I ended up working with a very expensive business coach ($36,000) per year. She changed my life. She presented me with a question I had never thought of… “Nick, what pisses you off?” I had no idea what pissed me off?? But, as I thought about it, it became clear that I hated knowing there are people out there not living up to their potential, people who hate their jobs, people missing time with their families due to work, and I wanted to do something about it. In under 90 days of starting with Suzanne (my $36,000 coach) I had made my entire $36,000 back, and more. I went on to make several hundred thousand dollars within my first year of working with her and following her advice. Would I have gotten to the same place without her advice? Perhaps. But, the key is, how much longer would it have taken to try to do it without her? That was the value she provided for me, a shortcut to my success. There are so many things you can do to “fast forward” your results. I’ve put these tips and teachings into a free webinar that I wanted to share with you. I’m calling it “The Entrepreneur’s Shortcut”. If you get even one tip out of it that helps you accelerate your results, then it’s well worth it. (I’m confident you’re going to get a lot more than that though!) To get free access, just go to LifeOnFireWebinar.com! We can’t wait to see you on the live webinar!! Make it a great day!!

43: How I Upleveled My Business With a Coach

Facebook marketing continues to be the #1 way to get new clients, build a following, and build your authority in your niche, fast. In this live footage from Maria Andros’s recent event, “Momentum”, we share how to do just that! One of the biggest assets an online business can have is it’s email list. But, how do you build a list? Facebook advertising is a fantastic way to rapidly build a list. It it not uncommon to add 5,000 or more qualified subscribers to a list in less than a week using Facebook marketing. Follow this 10-step process to not only build your list, market your products and services, monetize your marketing campaign, and create the opportunity for additional sales in the future! Step 0 - Survey your list and the people you’re targeting with your ads to find out what they want in advance so you can give it to them! Step 1 - Set up your Facebook business page and invite friends! Step 2 - Identify and target who your ideal customers are. Step 3 - Create a clear and concise brand that conveys who you are, who you help, and how you help them. Step 4 - Follow the 90/10 rule, which simply means, you have to give before you can ask. Step 5 - Position yourself to create “earned media” (a.k.a., “word of mouth” marketing). Step 6 - Create your Facebook marketing funnel elements, which include your “lead magnet” (an item of value you are giving away for free, such as a free webinar, ebook, piece of software, etc.). Step 7 - Test your lead magnet elements, including the offer itself, headline, image, and ad copy. Step 8 - Optimize your ads for the highest conversions possible! Step 9 - Rapidly build your “likes” with a “Click “LIKE” if you love” campaign! Step 10 - Implement a private Facebook group for follow-up, connection, and community building! Love this 10-step plan? If so, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! We LIKE You!

42: 10 Steps to Build Authority & Drive Likes, Leads, & Sales With Facebook

Founder and head of SocialMediaExaminer.com, and author of the industry-changing book, “Launch”, Michael Stelzner welcomes us in his office for some heavy tips and Q&A on how to start your business and follow your passion. Right off the bat while touring Michael’s office we talk headlines and he shares his “go-to” formula for strong headlines which is sticking with a “How to” (solution based) headline, or numbers, such as “6 Ways to Grow Your Twitter Followers”. From there, Michael talks about his avatar, Scout. Michael identified early on that almost nobody in the social media space had an avatar, so he wanted to create a little cartoon character that would be recognizable and associated with his brand. Next, Michael touches on one of the keys to his content strategy, which is having guest bloggers (experts) provide content for his blog. It is a brilliant model that allows him to bring the best of the best to his audience through curating the top authorities on various topics. Another substantial piece to Michael’s content strategy was the type and length of the blog posts he would publish. Rather than sticking to short 300 word articles, he would insist on 1,000-word (or more) articles that dove deep into “how to” subjects. It was the quality of these articles that propelled him to build a list of over 10,000 email subscribers in less than 6 months. This number happened to be very pivotal to his overall strategy as he had decided that he was not going to monetize his content and list with marketing messages until it had reached 10,000 subscribers. This ended up being a distinctive differentiation strategy for his site, and contributed massively to his growth. When it comes to his traffic strategy, Michael optimizes for people first. Meaning, making sure his content is pleasing, consumable, and, of course, highly “shareable”. However, SEO is a huge part of their traffic strategy, and Michael shares some fantastic tips and tools. For keyword research, check out the tool SEMrush. And, for blog post search engine optimization, the WordPress plugin “Yoast” is awesome! From there, make sure you run your site through Google’s free “Webmaster Tools” to identify issues you may not be aware of. Another great tip is to make sure you claim your page on Google Plus! From there Michael dishes on Social optimization! One of his favorite tools is a plugin called DiggDigg, which is a floating sidebar that helps earn social shares. Another great tip is a plugin called JM Twitter Cards, which allows your posts to appear with a headline, image, and expanded text in Twitter. For Facebook, the favorite is back to the Yoast plugin to make sure you’re optimizing your images and your description for Facebook through the Social aspects of that plugin! Next, we talk monetization, which Michael does primarily through live events. His first piece of advice, which is along the lines of make good choices and proceed with caution is, “Don’t quit your day job.” That doesn’t mean don’t try to create an online business or don’t try to become an entrepreneur. What it means is sometimes things take a little time to do correctly, so allow yourself that time. For Michael, his background included live events, so that was a natural monetization strategy for him. But, his next piece of advice was super important to adhere to, which was don’t always try to copy what’s working for someone else, because it may not work as well for you. If speaking is not your thing, then chances are there are going to be other revenue generating avenues that are going to work better for you and you’ll enjoy more. When asked the question, “What do you love doing the most in the business?”, without hesitation,

41: Michael Stelzner on Launching Your Business & Following Your Passion

First and foremost, being a spiritual person is not limited to believing in God or one of the many other deities that are worshiped around the world. Many people find spirituality in their own way. What is key is having and believing in a purpose that is higher than yourself. Another important distinction is that deciding to become a spiritual person should not come with an agenda. For example, going through the motions of going to church or something along those lines simply because you’re looking to grow the revenue of your business is not the right mindset to have. That is a “taker’s” mindset. Genuine and sincere spirituality comes through a givers mindset. And, the personal, and perhaps business and financial benefits that come from it, are merely a byproduct of your actions and beliefs. Being a spiritual person also does not mean that you can stop taking action and that things will simply magically appear in your life. Again, the benefits come from your actions and beliefs. However, what has happened in my experience is that through taking tons of action, amazing things have happened like finding love and tremendous growth of our business, which felt almost effortless because I wasn’t pushing and forcing growth to try to happen in those areas. One observation that occurred as all of these incredible acts of abundance came into my life was that all along the way as these things were happening, I was giving back. Giving back through our Pay it Forward Friday podcast, giving back through a fundraiser, and giving back through having just signed a contract to build a $25,000 school in Guatemala. As I was providing abundance, I received abundance. Call it coincidence, but these things have never happened in my life before. So, here is my call to action to you… If you already consider yourself a spiritual person, are you truly living it to it’s fullest and giving back, or could you do more? And, if you’re not currently a spiritual person, is there something out there, a cause, a book, a movement, a religion or some positive source of energy that is bigger than you that you can give to and receive from? If this episode touched you in some way, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! We are forever grateful for you!

40: Spirituality - How it Can Improve Your Life and Grow Your Business

In part 2 of this 2-part interview, we’re back with real estate entrepreneur, speaker, and coach, Cole Hatter! First, we tackle mindset. How do you keep your mindset where it needs to be to become and remain successful? One of the huge pieces that helped Cole stay focused was accountability, and surrounding himself with people who would hold him accountable to living up to his potential and following through on his commitments. Another secret of his is finding quiet time to plan and think through your decisions. “You are where you are today because of the decisions and mindset you had yesterday.” From there, we hit on purpose, which is the main focus of everything Cole is doing right now. He sums it up with a great quote. “You’re not supposed to just survive. You’re not supposed to figure out a job that pays your bills so you can have an ‘okay’ lifestyle.” Next, on the topic of marketing, for someone who is looking to get better at speaking Cole has a great tip by following his 20/20/60 rule. Assume 20% of your audience is not connecting with you and you won’t win them over, 60% like you, and the other 20% love you. Speak to the 20% who love you. And, on the 4th and final pillar of a life on fire, networking, Cole’s advice is “invest in relationships in any way you can”. You don’t always have to spend thousands of dollars to network with high-caliber people, but you do have to find a way to hear the messages of the influencers in your niche. In addition, he suggests eliminating the relationships with the “toxic” people in your life who are “emotional vampires”. One of Cole’s last tips was his best, which is don’t be afraid of a “no”. You miss 100% of the shots you don’t take, and by hearing no or being rejected it actually just means you’re in the same place where you started. So, never let that hold you back. We hope you got a TON out of this episode? If so, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! You rock!

39: Cole Hatter (Part 2 of 2) on Reinventing Yourself and Your Business

In part 1 of this 2-part interview, super successful real estate entrepreneur, Cole Hatter, takes us inside his home, introduces us to his wife and beautiful baby daughter, and tells us his story of how he walked away from his business completely, only to come back even stronger after his journey of self-discovery! Sometimes in life, no matter how well it appears things are going, we feel stuck. We’re not always aware of it when we’re stuck, but Cole was. He completely disengaged from a thriving real estate business and left the country for 10 straight months to embark on what became a life-changing self-discovery journey. Upon deciding to leave, he had no idea the next 10 months would reshape his entire life. It was a journey of selfless giving to others who have impoverished lives and living situations. In return, he gained the clarity which lead to him propose to the love of his life, build a business that brings in more money than he’s ever made, start a family, and give more than he’s ever given. There are a TON of little “nuggets” and learning lessons in the episode so pay close attention! And, make sure you come back for part 2 where drill down into the teachable moments of what has led to Cole’s success! Inspired to give and go live bigger? If so, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! Give all you’ve got, and watch it come back to you many times over!

38: Cole Hatter (Part 1 of 2) on Reinventing Yourself and Your Business

Of all of the different ways to grow a business and create sales online, one of the very best ways to do so is through live webinars. The closer you can come to a 1-on-1 personal interaction with someone, the more likely you are to generate a sale. So, first off, what is a webinar? It’s essentially a seminar over the web. It’s a virtual presentation, with typically one speaker or presents slides or shows their computer screen presenting to an audience of people “attending” virtually by logging to the live stream of your presentation through their computer. Of the many reasons to consider webinar marketing two primary reasons are that it can be done entirely over the internet without leaving your own home, and you can potentially have hundreds or even thousands of people on a webinar at the same time (very inexpensively). When crafting your message and creating your content, think of who your ideal customer is, and what problem do they have that you can solve? Once you’re clear on your content and “hook” (the appeal that is going to spark the initial interest in your prospective attendees), and you’ve mapped out your marketing strategy, the next consideration is your conversion strategy. How are you going to generate sales (which don’t necessarily have to happen right on the webinar, but there needs to be a clear call to action at the end of your webinar that will ideally lead to sales in the near future, such as after a 1-on-1 strategy session call with you). Start off by setting expectations of the benefits they can expect by the end of the webinar. From there, you want to engage. Ask questions, check in with them every few minutes with more questions, or statements like, “Have you ever been in that situation before?” as you’re telling your story. Next, transition into your main body of your content. Give them your very best stuff, your very best tips, techniques, strategies, and so on to solve their problems. Stick to 3 to 5 main topics that you think are the biggest “pain points” (what do they really want to solve the most in their lives). If possible, bringing on live people to provide real testimonials to back and validate what you’re saying is fantastic. Then, you want to end with your very best stuff, a recap, and seamlessly transition to your call to action. A huge tip when presenting your call to action and why they should take the next step today is to provide an “urgency bonus”. Something that they will receive, or a limited number of the first “X” people who take you up on your offer will receive. Done correctly, this strategy can literally change your business overnight! If you thought this episode was awesome, please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV! Thanks so much for subscribing! Make it happen, starting today!

37: How to Make Sales Using a Webinar