Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

Wondering what the key is to driving your videos up the ranks in YouTube? Bryan Dulaney’s got the answer, and he’s walking us through his proven 13-step process today. Step 1 is keyword research. Under 20,000 searches per month and under 600 searches per day is the sweet spot! Next is making your video educational and informative, and giving a clear call to action (what to do next). From there, it’s optimization… Optimize your file name, title, description, then choose your category and optimize your tags. Make sure you use a custom thumbnail, call to action overlays help, and then you’re on to getting views. Implementing a press release system helps “blast” your video out to the masses. By the end of day 1, it is ideal to have 50-70 unique Twitter tweets about your video, 50-70 Facebook likes, and 50-70 Google+ shares. Also, having 200-300 Facebook recommendations on your press release within the first few days is crucial as well as 200-400 Facebook likes (US-based if you’re in the US). You want at least 30 video comments within 24-48 hours and 50 video likes on YouTube. Rapidly getting at least 5,000 or so views is a major milestone you want to hit quickly. Next, is gaining 50-65 YouTube subscribers. Often overlooked is the “thumbs up” on YouTube. 50-70 people who have searched and “thumbs up’d” your video adds to boost your video. On day 2, you want to get 20-30 additional visits and likes to your press release. By day 3, you need to have 700-900 social bookmarks to your press release + RSS + ping your press release. Next, you want 15-25 real Twitter accounts with at least 100,000 followers to tweet your press release and 80-100 “do follow” social bookmarks. To add additional value, keep the process going with as many views, likes, and comments as possible in addition to watching other people’s YouTube videos on the account you set up and make real comments on other videos. Finally, you want to continue to add additional videos to your channel, link to the video from as many high-quality places as possible at a steady pace, and embed the video in as many places as you can (as long as the site permits) and reply to comments as they come in. As you can see, Bryan and his team have been “mad scientists” when it comes to secretly perfecting this system! Start getting some YouTube love today! For more from Bryan, go to PerfectFunnelSystem.com! Blown away by this YouTube strategy? Please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You knock our socks off!

28: Q&A - What is Your Product Launch Training All About?

Today’s Hump Day Q&A question is, “What is your product launch training all about?” It doesn’t matter if you are “launching” (think “getting ready to sell”) and information product, a training program, a physical product, or even something like a book or a new song, you still need a launch plan! Our clients have requested that we teach a training specifically on how to create, package, promote, and profit from selling a product, which is exactly what the upcoming Product Launch on Fire training is all about. Over the course of 20 days, through a series of 8 live group coaching sessions, we’re going to take you all the way through that process, A to Z. We call it, The 20 Day Challenge. The first step is getting really clear on what your passion and purpose is in order to help you come up with your product idea if you don’t already have one. From there, we want to go out into the marketplace and validate that there is, indeed, a market (buyers) for your product idea before you spend the time to create it. Next is your marketing plan. You’ll put together your plan for exactly how you’re going get your product in front of potential buyers and how you’re going to convert those buyers into sales. Then you’ll see how to address the technical aspects of delivering a product. You’ll receive email script, video script, and sales page examples so that you can see the psychology of how your marketing should fit together to provide the highest percentage of conversions (sales) as possible. You’re going to receive an entire written blueprint on how to do a product launch. We paid $100,000 for the blueprint that we’re going to give you at no additional cost. Lastly, you’re also going to receive one free month of our Firestarter coaching program, which includes 4 additional group coaching calls and 2 one-on-one coaching calls. We are only taking 40 people in the program. Of which, approximately 25 spots are already taken at the time this was published. To claim one of the remaining spots, simply go to The20DayChallenge.com! We can’t wait to work with you and help you launch YOUR product!! Have a hump day Q&A question? Visit LifeOnFireQuestions.com, and let us know what your question is! And, if you liked this episode, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! Launch your life on fire!

27: Lewis Howes on Purpose, Happiness, & Greatness in Life and Business

Inspirational entrepreneur, Lewis Howes, welcomes us into his West Hollywood crib for this 1-on-1 episode of Life on Fire TV with host, Nick Unsworth! Tour Lewis’s high-rise pad and see how he leverages having an assistant to help run his business, prepare his meals, and even decorate his living space, allowing him to be freed up from all of those tasks to focus on more important areas of his life and business. From there, Nick and Lewis sit down to talk details. One of the key things Lewis immediately referenced is seeking out and having mentors. Mentors allow you to short-cut your progress in many instances because you can learn from their experience. An important piece of leveraging a mentor is making sure your actions are aligned with your purpose. However, not all entrepreneurs have truly discovered what their purpose is. Lewis has an excellent activity he goes through to help discover your purpose, which is to walk through and describe your “perfect day”. Another big takeaway on the marketing piece was acknowledging that all top professionals perform at a higher level and get better results when working with a coach. Next, without hesitation, Lewis’s suggestion for where to focus your time and money in your business is your branding and your list. How your brand yourself (and how you stand out from others in your niche) greatly determines how successful you become in that niche. Lewis touches on how high-quality branding can open many doors for you, such as lending credibility when looking to land guest blog post opportunities. One of the huge, overriding themes to Lewis’s success (which sounds obvious, but somehow escapes many entrepreneurs) is you have to be in it for the “long haul”. You have to make your decisions based on what’s best for the long-term health of your business. Lewis, you inspire us, Sir! Make sure you check out Lewis's podcast, The School of Greatness! And, for more interviews with top entrepreneurs, tips, and strategies to take your business to the next level, go to LifeOnFireTV.com! If you loved Lewis’s interview, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing to the Life on Fire TV podcast! You rock!

26: AJ Amyx on How to Create Nearly Unlimited Twitter Leads

Peek inside our private client mastermind retreat where Twitter expert, AJ Amyx, teaches his strategy of how he helps anyone dominate Twitter! AJ has a proven 4-step strategy to gather leads for less than $2.68 per conversion. Not per click, not per lead, that’s per CONVERSION! Step 1 is Power: Who do you help? What do you help them with? Benefit, benefit, benefit. Step 2 is Packaging: Your online presence must be congruent with your offline confidence. Lead with branding. Step 3 is Plan: Know your numbers for when you need to post. Step 4 is Promotion: Play the follow game. Spend 15 minutes a day following followers of people like you. Remember, the three most important things on Twitter are relationships, relationships, relationships. Following the steps above, AJ recently built a clients page from 0 followers to over 10,000 followers in only 10 weeks! Now we’re talkin’! Ready to put together your plan to dominate Twitter? Go to AJAmyx.com/lifeonfire to grab his excel spreadsheet Tweeting schedule! Digging the Twitter strategy? Please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You’re the best!

25: Q&A - How Do You Have Time to Do So Much?

Today’s Hump Day Q&A question is, “Nick, how the heck do you have time to make all these videos, to run the business, and still have time to go out and live a life on fire.” It’s ALL about delegating and outsourcing. It’s been said that internet marketing (and nearly any business) is a “team sport”. That doesn’t mean you have to start hiring employees if you can’t afford them yet, but you can start delegating for as little of 5 hours a week. How much more fun could you have with an extra hour a day? Start small. Start around your house. How nice would it be if cleaning and laundry didn’t slow you down any more? From there, evaluate your business and make a list of two things: 1. What don’t you like to do in your business? 2. What are you not great at doing in your business (that someone else could do better)? Your call to action for this episode is to create that list, and find someone who can start to take over those tasks. Again, it could be as little as 5 hours a week, which could cost you as little is $35 per week. Start freeing up your time and living the Life on Fire you’ve always desired! Have a hump day Q&A question? Visit LifeOnFireQuestions.com, and let us know what your question is! And, if liked this episode, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! YOU can do anything!

24: Re Perez’s 5 Phases of Building a Top Quality Brand

Highly sought after branding expert, and CEO of Branding for the People, Re Perez (who branded Life on Fire) is here to give us his 5-phase branding process he uses to help everyone from Life on Fire size businesses to global brands. One of the most misunderstood concepts of marketing and business is “what is a brand”? Many confuse a logo, a slogan, or perhaps a color palate with a brand. Those are all brand elements, but those items alone are not a “brand”. A brand is perception that’s created in the minds of your audience. And, in Re’s experience, having a well-defined, cohesive brand allows you to make money, charge more for your services (or finally charge what you should be if you’re under charging), increases conversions, helps you, as the business owner, make decisions, and position yourself as a leader in your market. Phase One: Discovery. Defining the business’s “Who?”, “What?” and “Why?” and what’s important to you. Phase Two: Strategy. Phase two is all about defining the layers of your brand. What are your value propositions? What is your brand “personality”? What are the benefits you provide? Phase Three: Creation. Broken into 5 parts. 1. Your digital strategy. 2. Your verbal strategy (the language and words you’re going to use). 3. Your visual strategy. 4. Sales and marketing. 5. What’s the “experience” you take people through? Phase Four: Amplify. Determine what’s working and do more of it. Phase Five: Management. Continually reviewing all elements of your company to determine if they are still in sync with your brand, as well as reviewing your brand as a whole to determine if it still represents your values and it’s still the direction you want the company to go. To connect with Re directly, go to BrandingForThePeople.com! And, for more interviews with top entrepreneurs, tips, and strategies to take your business to the next level, go to LifeOnFireTV.com. If you though Re dropped some awesome branding tips, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing to the Life on Fire TV podcast! You make us smile!

23: Andy Zitzmann on Unleashing Your Champion Inside

Come with us behind the scenes at our most recent mastermind event with one of our Elite-level coaching clients, Andy Zitzmann, as he delivers an AMAZING presentation on “Unleashing Your Champion Inside”! We all have a champion inside. Some of us just haven’t tapped into it yet. That is Andy’s gift and highest passion, helping others bring out that champion and live that every day. Life doesn’t always give us the easiest path. We don’t always have all the answers. And, when things seem bleak, or frustrating, or may even appear impossible, those are the times to rise, to push through, to overcome, grow, and become bigger and better than what you were before. People at all levels are striving to “make it”. Financial success can be wonderful. But, if you’re missing Andy’s definition of making it, feeling fulfilled, happy and loved inside, then you haven’t truly made it, no matter what your bank statement says. You can settle for being yourself. Or, you can commit to begin your BEST self. It’s up to you. Make that decision today, and choose the direction you want for the rest of your life. You do, after all, have that choice. If A.Z.’s talk fired you up and gave you a new perspective, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You’re our Champion!

22: How Does Your Telesummit Strategy Work?

Eric C. posed the question, “Nick, I heard about your telesummit strategy on a previous call. What was that about?” Great question! This is the strategy Nick used to go from $50,000 in debt to earning over 6-figures per year. First off, what is a telesummit? A telesummit is simply a series of virtual conference calls, Google Hangouts, webinars, or whatever other technology you want to use all organized around one central topic, such as Facebook marketing. Step 1 is to look at your topic or industry and figure out who the leaders are and to secure an “anchor” speaker as your main speaker. Approach it from the standpoint of “What’s in it for them?”. From there, create a list of 25-30 additional speakers you would like to secure (you only need about 15, but not all are going to say “yes”). Again, be thinking, what’s in it for them. Even if you have not yet established a reputation as an expert in your industry, that is what your anchor client will provide. Your other speakers will want to be on the same virtual “stage” as that person. Another important piece is your branding. In order for your speakers to want to be a part of it, and people to want to opt in to consume it, it needs to look pro. Pro doesn’t have to mean expensive. It just needs to look high-quality. The ultimate goal of the strategy is to build your email list. You can do so by incentivizing your other speakers to send out mailings to their list to generate opt-ins for your summit. Done right, this strategy can literally transform your business from zero sales and no email list, to a 5,000+ person email list in the next 60-90 days (and bring in up to 6-figures of revenue, if you monetize it correctly)! Now, get started and make that call to your potential anchor speakers! Have a hump day Q&A question? Visit LifeOnFireQuestions.com, and let us know what your question is! And, if you like this strategy, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing! You’re the best audience on iTunes!