Digital Marketing Gyaan

In this episode, we had the opportunity to interact with Elizabeth Pampalone, an International Speaker, Podcaster, Minimalist, and Expert Marketer. Elizabeth has developed proven formulas that help her business and her clients to create 1 year of marketing content in 5 days. Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom through the power of Absolute Marketing. She shared few secrets on how her organization Absolute Marketing helps businesses plan their Digital Marketing efforts in just 5 days. This will be beneficial for brands who struggle to create the strategies and take more than 2-3 months to plan things. Explore few of her toolkits at - https://getabsolutemarketing.com/toolkit #DigitalMarketing #SocialMediaMarketing #SocialMediaPlan #WebsiteAudit #ContentMarketing

In our latest episode, we had Hannah Acosta as our guest to share some of the important practical tips for Brands and Digital Marketers that can help achieve good results on Social Media. Some of the important points that she highlighted are : - Before starting the project, make sure to discuss what clients want to achieve after 3, 6 or 1 year and then plan things accordingly. - Brands should try to showcase their human side rather than just promoting the products and services, audience prefers watching the team involved in making the brand. - We must observe Facebook Ads Library and observe the ADs of competitors that are active for a longer duration, as it hints that it might be working for them Hannah Acosta is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340% and has worked alongside small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS. Connect with her and Ugly Mug Marketing team at https://www.uglymugmarketing.com/contact-us #SocialMediaStrategy #RoIDriven #ResultsonSocialMedia #SocialMediaStrategy #SocialMediaCampaign #IncreaseSales #IncreaseTraffic

Affiliate marketing can be described as outsourced marketing where you hire affiliates who are paid to bring customers for you. If they drive visitors to your website, you don’t have to pay them. You only pay them if they convert visitors into customers.  In our this episode, we had Naresh Vissa, Founder & CEO of Krish Media & Marketing with us to share valuable insights about Affiliate Marketing. He has worked with CNN Radio, J.P. Morgan Chase, the American Junior Golf Association, Agora Financial and many more. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book.  Find out more about him at - http://nareshvissa.com #DigitalMarketing #AffiliateMarketing #Sales #WebsiteVisitors #RoIDrivenMarketing #BestSaleStrategy 

Many businesses aim for one common objective: to keep their customers satisfied so that they do not turn to their competitors in future.  But, Brands generally have a tough time improving their digital customer experience which keeps on changing from time to time. Since it is becoming one of the key differentiators for any business, therefore it is important to enhance client experience across all the touchpoints. In our latest podcast episode, we had Justin Varuzzo, the Director of Marketing at Paul Effman Music and the host of MarketingAndService.com podcast with us. Justin has been featured in The New York Times, ABC’s 20/20, AmericanExpress.com, and many more. He’s also been honored as a Dutchess County 40 Under 40. One of the important points Justin mentioned was - we generally engage with 12-13 different brands in a day but it becomes hard to list 3 businesses that had provided an amazing customer experience. This is the reason why businesses need to focus on having a delightful customer experience. Know more about Justin at - https://marketingandservice.com/about-us/ #CustomerExperience #Marketing #SocialMedia #EmailMarketing #CustomerRetention #ImprovingSales 

Email automation plays an important role to improve the sales of any organization. The end-user does not want any sales pitch in Emails, it is important to give the right content when they are looking for it at the right time. Also, according to Kevin sales is like dating where things need to be done step by step to achieve the end result. Having hyper-personalized email marketing communication will play an important role to have better results compared to personalized communication marketing. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, Kevin Snow knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with.  Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building.  Know More about Kevin at - https://www.time-on-target.com/about Free Gift - Text SELL SMARTER to +1 612 429 4298 and Kevin will send a list of questions you can use to help map out your client's buying process and a guide to what content is used for each step in the sales process. #EmailMarketing #Sales #EmailAutomation #EmailCommunication #SalesfromEmailMarketing #BestTipsforEmailMarketing #EmailMarketingStrategy

The data of customers is one of the most valuable asset in the digital marketing landscape. But as countries are becoming serious about the misuse of customer data, privacy laws such as GDPR are becoming important. The need to adapt to new ways of collecting and dealing with data becomes more pressing. To help Digital Marketers understand the key privacy concerns and the best solutions for them, we had Mr. Punit Bhatia one of the finest Data Privacy Consultant with us. Punit guides business and privacy leaders on GDPR-based privacy compliance through online as well as in-person training and consulting. He is a respective author for 3 well-known books namely “AI & Privacy”, “Be An Effective DPO”, “Be Ready for GDPR” To know more about him, visit https://punitbhatia.com Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. To share the perspective of how digital marketers can approach rapid digital transformation with the right mindset, skillset and toolset we had Sandra Lynn with us. In this podcast, our guest Sandra tries to highlights about the 3 important phases required for Online Marketing Success i.e. Mindset, Skillset and Toolset. They vary from person to person and from organization to organization. Sandra is an experienced strategic marketing planning advisor, business development consultant, eLearning expert, and seasoned business owner. As a trailblazer, Sandra started 7 businesses without any investors and sold two of them. She’s taught e-marketing classes at NYU Stern, Columbia, Pace, and FIT, as well as continuing education programs; and even worked with several of the Shark Tank hosts. If you want to get an action plan for your business or know more about her, visit - http://sandralynn.cc Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

A buyer persona can be one of the most effective solutions for driving online conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. To help us understand three important topics i.e. Social Selling, Personal Branding and Staff Social Advocacy we had Ian Moyse with us. Ian Moyse is the Chief Revenue Officer at OneUp Sales, he was awarded the accolade of BESMA UK Sales Director of the year and was listed in the top 50 Sales Keynote speakers by Top Sales World in 2019 & 2020. Ian has been a regular judge on the Women in Sales Awards (WISA), Top Sales Awards, BESMA and the UK Cloud Awards. Watch Podcast Videos at - https://www.youtube.com/channel/UCPt9PSbYvjIakpvjAiKrwAg/videos Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Launching new products into the online marketplace is one of the crucial parts for any business. How you launch can make the difference between success and failure. However, a quality product that can make an actual difference to your customers will most likely be undermined without the support of a well-conceived online launch strategy. To understand the best strategies that can be followed for a New Product Launch we had Will Russell, Founder & CEO Russell Marketing and Member of Forbes Business Council with us. In 2017, Will Russell launched Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing. To date, they have generated more than $20 million in revenue for 300+ new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain’s New York, StartUp Nation, and more. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Global marketing strategies have become increasingly important with the internationalization of business and globalization of markets. Even though they are characterized by centralized coordination to achieve scale and scope economies, localization is also becoming increasingly important as consumer demand varies across countries. As you enter new markets, your challenge is to strike the right balance between having a global strategy and local adaptation. To help us understand Global Marketing Strategy - The Opportunities & Challenges, we had Wendy Pease, Owner and President of Rapport International, USA. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.  Know more about Rapport International, visit -  https://www.rapporttranslations.com Link of The Language of GLOBAL MARKETING Book - https://www.amazon.com/dp/B08XSN2LL6/ Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about. To share insight on Intent Based Conversational Marketing, we had Priya Mishra, COO and Co-Founder, Corporality Global, Australia with us. Priya Mishra is Australia’s leading marketing strategist, consultant, speaker, author and entrepreneur. She co-founded Corporality Global, a distinctive marketing agency that currently operates in Australia and New Zealand. She has recently authored a book titled ‘Journey of Perseverance' To know more about her, visit - https://www.priya.sydney

Social Media platforms have become a must for all brands to have their presence on. But the major challenge that brands generally face is improving social media engagement organically. Since, a lot depends on the type of platform selected, the audience type, and the communications that are being planned. To give better insight on this, we had Gabby Ianniello with us. Gabby Ianniello is the founder of The Adulting Manual, a platform where twenty-somethings can learn the life lessons they weren't taught in school. She's also the host of Corporate Quitter, a podcast where entrepreneurs and side-hustlers share their stories and provide listeners with actionable steps to help them achieve their own goals. Know more about her at - https://corporatequitter.com/community/ Listen to her podcast at https://podcasts.apple.com/gb/podcast/corporate-quitter/id1565634537 Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

The Digital Marketing world has been witnessing rise of User-Generated Content. According to a report, 78% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results. To discuss this interesting topic in detail, we had Ankit Raj Bachchan, Senior Manager, Brand Planner for Radio Mirchi in our next podcast episode. Ankit shared few interesting case studies from WittyFeed and The Viral Fever where he and his team had implemented few campaigns with User Generated Content that went viral. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has been featured in Rolling Stone Magazine, The Hollywood Times, NBC TV and other major media. Know more about her at - http://www.lamouriemedia.com Some of the key pointers we discussed were: - What is PR and Media Relations - How can brand plan to improve their PR & Media Relations - How can individuals build their brand with the help of PR & Media Relations - Parameters to measure the success of a PR campaign Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

In our next podcast episode, we had Wayne Mullins, who is Founder and CEO of Ugly Mug Marketing. The theme of our discussion was Social Media Strategies to Improve Organic Performance. Visit his website to know more about him and Ugly Mug Marketing - https://www.uglymugmarketing.com One of the best things that he discussed was, most of us don’t do social media marketing, but we do Digital Media Marketing. Because Social Media Marketing is all about the word social – which means forming a 2-way communication whereas Digital Media is about broadcasting your brand message which is generally a 1-way communication. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm