Digital Marketing Gyaan

Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.

To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly. To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories. Know more about him and his organization at https://squashandstretch.net

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

In our latest podcast episode, we had Luz C. Gonzalez, Co-CEO and Co-Founder of Industry ikon. She highlighted - why businesses should focus on starting a high ticket program compared to selling low ticket offers. She also highlighted how to maintain your online presence and social media to woo the customer so that they can keep on coming to you. Luz is a Premier Online Business Strategy Expert, International Speaker,  Co-CEO and Co-Founder of IndustryIkon.com, a space for business owners looking to become the leader in their industry, attract and create more clients, and make more impact. Luz is also one of the top most experts of how to utilize behavioral economics, neuroscience, and evidence-based strategies in business online branding. To know more, visit - https://www.industryikon.com #podcast #highticketsales #LowTicketSales #sales #onlinepresence #socialmedia

Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. To know more about him and his business, visit https://marketingboost.com #Marketing #IncentiveBasedMarketing #MarcoTorres #BusinessOwners #BoostSales

In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others. Some of the key points that were discussed in the episode are - - Prominent strategies to select Digital Marketing activities for any new client - How can E-commerce businesses start & sustain the competitive marketplace - Social Media Strategies to Boost E-Commerce Business - Some of the common mistakes that E-Commerce Business Owners do on social media - Should the businesses focus on brand building or promoting their projects at the initial level. To know more about him, visit - https://dennisconsorte.com #SocialMedia #DigitalMarketing #Ecommerce #CompetitiveMarketplace  

Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms. In our next podcast episode, we had Adrian Tobey, founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries. Adrian highlighted the Importance of Marketing Automation for businesses and How to Design, Deploy and optimize the marketing funnel in only 5 steps. Visit - https://www.groundhogg.io to know more #marketing #wordpress #automation #podcast #DigitalMarketing #CRM #MarketingAutomation

Have you ever seen a sales video that made you laugh? In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins, founder of ProCreative Studios and FunnySalesVideos.com, which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot. Joseph has developed an 8-step guide to starting your own viral marketing campaign. Listen to the episode to know all about how these videos get made, along with the reasons why these videos perform and what industries they may be the best fit for. Joseph Wilkins founded ProCreative Studios in 2000. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales.

Most of the coaches and consultants that we know have an amazing online presence. It’s no longer an option; it’s essential for the growth of every online business. The question is, how to use social media as a tool to spread brand awareness and get more clients for your coaching business? To help with the answer for this, we had Alex Morris, Director of To The Moon Digital, A Australia based Social Media Marketing Agency for Coaches and Consultants in the next episode of our podcast. Alex shared some of the actionable tips to help coaches create an automated ecosystem of marketing to find and engage audiences, collect data, nurture your prospects and move them further down into the sales funnel. To connect with Alex or to know more about the services provided, visit - https://www.tothemoondigital.com.au #SocialMediaforCoaches #SocialMediaforConsultants #EngageAudience #NurtureLeads #SocialMedia #DigitalMarketing 

GreenPal, which has been called the “Uber for lawn-care” by Entrepreneur magazine, has focused a lot on its SEO efforts. This has helped it to achieve over 1 lakh active users completing thousands of transactions per day. To help us understand the key strategies implemented, we had Bryan Clayton, CEO and Co-founder of GreenPal with us in our latest podcast episode. Watch the episode on YouTube at - https://youtu.be/PlSINm3Nhmw GreenPal is an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. To know more about him, visit - https://www.yourgreenpal.com/team #BryanClayton #Greenpal #LawnCare #SEO #BusinessGrowth #DigitalMarketing #DigitalMarketingGyaan

Live Streaming is an important ingredient in improving social media engagement of any brand. This has its perks for several reasons; your audience can access valuable information immediately, you can create a stronger relationship with your followers and reach a broader audience. This creates a seamless trust and loyalty between brand and consumer. Facebook algorithm ranks live video higher in peoples’ news feeds, which helps in the content more likely be seen organically. This results in live videos having upto 148% higher organic reach than any other form of content. To help us understand the benefits of LIVE Videos, we had Olu Sobanjo, President of Story Sellers Consulting as the guest in the Digital Marketing Gyaan Podcast. She is Video Strategist, a highly motivated & purpose-driven Business Coach helping entrepreneurs worldwide use the power of their uniqueness to build profitable & sustainable businesses. To know more about her, visit - https://www.olusobanjo.com Get her Magical Go Live Formula at - https://livevideolikeapro.com #LiveVideos #LiveStreaming #VideoMarketing #FacebookLIVE #VideoContent #SocialMedia #DigitalMarketing

In our latest podcast episode, we had Christian Lovrecich, Founder of Lovrecich Media to share insightful tips on how one can optimize the Facebook Ad Campaign Performance. Some of the key points he highlighted are: - Your Offer has to match your audience interest - You got to learn your metrics and work on its optimization - Understanding the tracking mechanism - Keep on testing the creatives He’s currently harnessing the full power of Facebook ads through innovative marketing strategies. For those who want an insight into the mind of a brilliant modern advertiser, every week he shares his most recent marketing & advertising insights through his YouTube channel Pixlfeed. Watch his amazing YouTube videos at - https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw/videos #FacebookAds #CampaignOptimization #facebookmarketing #facebookadscampaign #podcast

The procedure to rank business locally on the search results is different from the traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches. In this podcast episode, we had Terry Power to guide us on  - Differences and similarities between SEO, Local SEO and Voice SEO - Strategy for ranking client’s businesses in local searches - Some of the prominent tips to optimize Google Business Listing Terry Power is the Co-founder of NC Internet Marketing and Local SEO Consultant. He is also the author of "Marketing Your Small Business Online". He enjoys consulting with business owners who want the web to bring them more profits and customers and he enjoys teaching the methods he uses to rank any web page. To know more about him, visit - https://terrypower.com and https://www.linkedin.com/in/nc-localseo/ #WebsiteSEO #LocalSearch #LocalSEO #Google #SearchResults #SEO #DigitalMarketing

As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically. Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an increase in specialization, and even the rise of employee influencers. To help us understand the power of Influencer Marketing for B2B Businesses we had Justin Levy, Director of Social & Influencer Marketing at Demandbase. Justin leads social and influencer marketing for Demandbase. Previously, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.  Justin is the author of the second edition and co-author of the third edition of Facebook Marketing. To know more about him, visit - https://www.justinrlevy.com

Mike is the Head Video Producer with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. He has produced over 3000 video ads to date and is no stranger to the film and TV industry. Having spent 10 years in the business, where he has produced TV shows and music videos for big name artists. Mike specializes in making sure each commercial Envy Creative produces is unique and delivers the message the brand, product or business is looking to convey to their target audience.  To know more about him and his business, visit: www.thinkenvy.com #VideoMarketing #VideoProduction #VideoDevelopment #DigitalMarketing #Video