Summary: <p>With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about.</p> <p>To share insight on Intent Based Conversational Marketing, we had Priya Mishra, COO and Co-Founder, Corporality Global, Australia with us. Priya Mishra is Australia’s leading marketing strategist, consultant, speaker, author and entrepreneur. She co-founded Corporality Global, a distinctive marketing agency that currently operates in Australia and New Zealand. She has recently authored a book titled ‘Journey of Perseverance'</p> <p>To know more about her, visit - <a href="https://www.priya.sydney" target="_blank">https://www.priya.sydney</a></p>
