Understanding Global Marketing Strategy - Opportunities & Challenges with Wendy Pease
Summary: <p>Global marketing strategies have become increasingly important with the internationalization of business and globalization of markets. Even though they are characterized by centralized coordination to achieve scale and scope economies, localization is also becoming increasingly important as consumer demand varies across countries. As you enter new markets, your challenge is to strike the right balance between having a global strategy and local adaptation.</p> <p>To help us understand Global Marketing Strategy - The Opportunities & Challenges, we had Wendy Pease, Owner and President of Rapport International, USA. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad. </p> <p>Know more about Rapport International, visit - <a href="https://www.rapporttranslations.com" target="_blank"><strong>https://www.rapporttranslations.com</strong></a></p> <p>Link of The Language of GLOBAL MARKETING Book<strong> - </strong><a href="https://www.amazon.com/dp/B08XSN2LL6/" target="_blank"><strong>https://www.amazon.com/dp/B08XSN2LL6/</strong></a><strong><br> <br> <br> </strong></p> <p>Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - <a href="https://bit.ly/DMG-GuestForm"><strong>https://bit.ly/DMG-GuestForm</strong></a></p>
