Special: B2B marketing B.C. (before Content Marketing)




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/jchernov/" target="_blank"&gt;Joe Chernov LinkedIn&lt;/a&gt;&lt;/p&gt; </code></pre>