The Flipped Lifestyle Podcast

In today’s Q&A, we are helping Olgierd, decide if he should individually contact his market or build a sales funnel to send traffic to. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Build A Relationship on Trust in Your Target Market"] Resources Mentioned in this Episode Today’s expert is Matthew Kimberley at Matthew Kimberley’s Website Flipped Lifestyle Membership How to Get A Grip Book Yourself Solid School Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is Matthew Kimberley at matthewkimberley.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle podcast; we have got another Expert Q&A on the show today with you, and we are excited to bring back one of our favorite guests; it is Matthew Kimberley of matthewkimberley.com. Matthew welcome back to the show. MATTHEW: Thank you for having me back, Shane and Jocelyn. JOCELYN: Yeah, we are really excited to have you. Today we have a question from, now I’m going to try this, Olgierd, and we actually looked this up online, how to pronounce this and that is the Kentucky pronunciation – SHANE: O-L-G-I-E-R-D [Unclear] or something, I’m not sure. JOCELYN: Yeah, we are so sorry, Olgierd; I think that’s right. Okay, so it says, “I have a question related to markets size. I have a solution for an industry with about 100 or 200 prospects. Should I contact each individual person in my market, or build a sales funnel to attract them, or is this market size even worth it?” SHANE: This was a very interesting question Matthew; Olgierd is actually a member of our Flip Your Life community. If you would like to learn more about that, you can flippedlifestyle.com/flipyourlife and he really has fleshed out this and he is in an industry that is kind of B2B and it’s more like a furniture industry. So we’ve been helping him kind of sort through his avatar and his sales funnel in our forums, and he really only has about 200 companies that he can reach. But I think they are all going to be pretty big contracts if he did follow through with whatever services he is providing. So what do you think about that? Is this worth it? With that few people, should he just go ahead and try and contact them or is there some other form of marketing that might work here? MATTHEW: Okay, so it’s a two-part question. Let’s deal with the last one first, “Is the market size even worth it?” You got to do your math in order to work out whether or not it’s going to be worthwhile. You know, work out what the average lifetime value of a decent customer would be, test it against whether your projections are true or not, perhaps with your first and then second customer, and then move on. But certainly, I would say how many clients do you need? You are in the furniture industry, no other context perhaps you need, five clients, six clients, ten clients in order to have a sustainable business. Perhaps it would be great if you had 200; I don’t know. There are probably only a handful of aircraft engine manufacturers in the world, probably fewer than a hundred, I’d say, but there are going to be some people who are making a full-time living for their families and their employees on the back of just serving two or three of those companies. SHANE: And you said something – let me jump in real quick just for our listeners,

Today we’re talking about a shift we’ve made in our online business and we think you should consider in yours, the recurring subscription model. We’re going to cover how to create memberships around your digital products, so you can lower the time you spend yet increase your income. When you really start doing the math comparing the launch model versus a membership model, launches are very unpredictable as human nature is not easy to determine and/or predict. It’s a little more work upfront, but once you begin things do not take as long to maintain the membership site. Membership Sites = Consistent Income We consistently make money everyday for work we have already done while interacting and providing value to the members. You will learn from your customers as you participate with them and what they are looking for. (we aren’t just sitting on a beach somewhere after the membership site goes live) With Membership sites there isn’t the stress of depending on a lot of sales from a launch but planning what you can do to guarantee or test more sign ups. With cash forecasting we're now able to have an idea of the income we'll be making in the future. It is important to make sure you have all of your systems in place before starting the membership or recurring online business so that you don’t have to spend many hours a week working on it. [Tweet "The Launch Model is Broken"] You will learn How to Provide Value to Your Members Major Benefits of a Membership Model Turn Rate is more predictable with a subscription based model Accessible anywhere online Get to know your customers better Build a relationship with your members Common Questions about running recurring business models How many products do you need to start the membership business? Links and resources mentioned in today’s show The Flip Your Life Community Tropical Think Tank Chris Ducker The new business podcast James Schramko SuperFast Business.Com Jeff Walker Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all. On today’s podcast we’re going to tell you about why you should offer a membership or recurring subscription in your online business. Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle podcast; great to be back with you. We’ve had a great last couple weeks. We are hack-free as far as we know, cross fingers. JOCELYN: Don’t speak too soon. SHANE: Don’t speak too soon, but we’ve finally got our feet back address and we are feeling like everything is back under control, so we are really excited to be able to just focus on you guys and help you take your online business to the next level...

In today’s Q&A, we are helping Kathy figure out how she can create awesome videos for her online business with affordable video equipment (or what she already has). Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is Amy from SavvySexySocial.com Amy on Youtube Amy’s Podcast iRig Mic Rhode Lapel Mic Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Expert edition of the Q&A with S&J and today we are bringing back one of our favorite guests to talk about video and how it can improve your brand. It is Amy Schmittauer; Amy, welcome back to the Q&A with S&J. AMY: Shane and Jocelyn are my favorite people in the world, thanks for having me. SHANE: Love it. JOCELYN: Yeah, we are like super pumped when we talked to Amy a little bit ago that she is in the Eastern Time zone. There are very few people in the Eastern Time Zone. SHANE: This is the only podcast we get to record in the Eastern Time zone is when we get to talk to Amy. AMY: It’s so funny because most people don’t even believe me when I say I’m in the Eastern Time zone – SHANE: I know. AMY: – they’re like, “You’re in Ohio, so what does that mean?” SHANE: “Do you even have internet?” AMY: “Is that central time?” I’m like, “Yeah, exactly. I’m on Eastern Time, it’s all good.” SHANE: I always say, we have to like plus or minus four from everything we do because of all the people in California. AMY: Oh no. JOCELYN: East Coast represent – SHANE: East Coast is in the house today. JOCELYN: Let’s jump into today’s question. It’s from Cathy, a Flip Your Life member, and she says, “I cannot afford expensive equipment to make videos; what should I do?” SHANE: If we get any video questions, it’s this one because you know, when people start out affordability on everything, you got to get hosting and domains and blah-blah-blah and you got to spend some money to get started. But then we’re like “Okay, how are you going to use video?” And they’re like, “I can’t afford a camera.” That’s impossible. So what do you say to people when they come to you and they are like “I don’t have anything to record with; what do I do?” AMY: Well, it’s a bunch of crap, is what it is because you do have something to record with – Cathy, no disrespect. So, most of us have a smartphone and there’s no reason to think that if you are going to get serious about video content that you can’t use what you already have. I mean, it’s actually sort of mind-blowing when you think about the abilities of the cameras that are built into smartphones. This is why the flip camera got discontinued and there are so many other hand-held video cameras nobody is buying because you just have it in something you carry around anyway. So, other than maybe a memory issue, there’s no reason for you to say like “I can’t use my phone” and there’s so many accessories out there to enhance even that product alone if you are worried about internal audio being an issue ‘cause you like to do stuff outside a lot. There’s a way of getting a microphone that can just plug into your phone and then you automatically have an upgrade there. So, often times when people are trying to sort of drag t...

Deb made the switch to online business 3 years ago, but has found herself trading time for dollars and wants to shift out of that into an online business without an income cap and strict hours. We’re going to talk about the first steps to getting started so Deb can get her site for mompreneurs off the ground and start building an email list and creating income. We talk about if she should focus on affiliate products or create her own membership site in the beginning. We also talk about the importance of scheduling your time so you know when you should be working on content and when you should be working on products. It’s about coming up with a strategy that let’s you focus and understand where you should be. [Tweet "You should always have a strategy when creating content; think product first"] You will learn How you can leave a time for dollars job in the real world for one online. How to build a great lead magnet to build an audience. How to generate income quickly with a new website. Why we’re not a fan of affiliate programs. How to structure a membership community from the beginning. The value of a great community. How to prioritize between free content and paid products. The importance of scheduling your time. How to get your blog done quickly using transcriptionists. Do you have enough content to start your membership site? The value of having a plan before starting a membership site. Links and resources mentioned in today’s show The Flip Your Life Community Kate’s Takes Audio Blog Our thoughts on Periscope Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all. On today’s podcast we help Deb start an online business teaching mompreneurs how to work from home. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle podcast; great to be back with you as always this week, to talk about online business and flipping your life upside down. We are super-excited today because we have a Flipped Podcast where bring on one of our Flip Your Life community members, and we give them a free consulting call to help them take their online business to the next level and we share that call with you because a lot of the questions that people ask us will apply to your online business as well. So, we want to make sure that everybody has a chance to learn from today’s consulting call. Today’s call is Deb McGranaghan; did I say that correctly? DEB: Yes.

In today’s Q&A, we are helping Jonathan figure out how to get guests for his podcast even though he’s just starting out with his podcast and online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Don’t underestimate the power of personal connections."] Resources Mentioned in this Episode Today’s expert is Michael O’Neal from solopreneurhour.com Podcast with Michael O'Neal Pat Flynn Amy Porterfield John Lee Dumas Natalie Sisson Michael’s Show with John Corcoran Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is Michael O’Neal of the Solopreneur Hour podcast and solopreneurhour.com Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Happy Thursday to you, welcome back to the Expert Q&A with S&J where we bring on internet marketing experts. We do not have all the answers to some of the questions that you send in; we would never want to tell you wrong, so we decided to start bringing people on who know a little bit more about certain subjects than we do to help you get the exact direction you need in your online business. And we are happy to bring back on the show today, Michael O’Neal from the Solopreneur Hour podcast and solohour.com. Michael, welcome back to the Q&A with S&J. MICHAEL: I am so happy to be here, thank you guys [Crosstalk] SHANE: That’s all right man, we’re gonna talk dude [Crosstalk] got to keep it tight. JOCELYN: Today’s question is from Jonathan Mann, and Jonathan says, “How do I get guests for my podcasts? I want to interview thought-leaders and business people who are successful, but I have no idea how to get them on my show. How do I convince others to take time out of their day to talk to a total stranger, especially when I’m just starting out? ” SHANE: When I read this question, I got this on email, the first person I thought about was Michael O’Neal. I was like, “This is the question we need to ask Michael” because that’s what you do. You interview people from all different walks and you got so many great interviews on your podcast, so how do you do it Michael? Especially when you first started out, how did you go out and get those guests and get people to take time out of their day? MICHAEL: By the way, I apologize in advance, no one has ever accused me of brevity. I know these are quick shows. SHANE: That’s all right, no problem. MICHAEL: So this is kind of a two-parter and this is one of my favorite hacks that I think is a hidden gem in the podcasting world of how to do this. First of all, just like in all business, this all comes down to relationships. So, there has to be a degree of separation between the person you want and sometimes the person you can get. So you have to first do a little research on relationships and find out who knows who and what’s going on. You can do that often on Twitter and find out who is following who and that kind of thing; but initially how I did it was I was very conscious about building a relationship with pat Flynn because I saw him as the center of this universe that I wanted to be in. And to do that, I was very specific and measured on how – and I’m not saying I stalked me but – SHANE: We all do; no, I’m just kidding. MICHAEL: I liked what he had to do, I was listening to him, I was paying attention to his shows,

Welcome to part 3 of our series on getting hacked and identity theft. If you missed part 1, you can click this link to listen to our story of being hacked and having our identity stolen. Today we're talking about what to actually do after you've been hacked. We'll walk through everything from financial and personal information to safeguards you need on your website and online business. Make sure you have all your data backed up on the cloud, so if you do have to wipe your computer or you have any type of hardware failure your files are safe. One of the things we’ve learned is that external hard drives simply aren’t enough. Although you might think that this is just a minor issue make sure to let the authorities know so you have a paper trail in case you need it in the future. Also, make sure to start talking with the Secret Service, FTC office, FBI, and state police; although it seems like overkill it will help you in the long run. If strange things start coming up on your homepage or ads start appearing on your blog posts, take it seriously. We thought it wasn’t a big deal at first when in reality we should have seen it as a huge red flag. The very first thing to do when noticing your website is hacked is to figure out how the hackers are getting into the back end of your site. Start with updating old plugins and bringing on a developer to look at the code to see if anything looks out of place. [Tweet "If you get hacked, don't panic. Follow these steps to prevent identity theft."] You will learn How do know if you’re the victim of identify theft or if you’ve been hacked. Where you might be at risk. Warning signs to know if someone has tried to log into your account. Actions that could lead to problems on Facebook. How to change passwords when you are hacked. What to do if you see issues with your bank account. Why you need to reach out to credit bureaus. How to recognize when your website has been hacked. Why slow load times might mean your data has been breached. Be backing up your websites at least once per day. Links and resources mentioned in today’s show Episode 1 on Identity Theft and Hacking Episode 2 on Identity Theft and Hacking IFTT.com Chalene Johnson on being hacked Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all! On today’s podcast, we’re going to tell you what to do if you get hacked or become a victim of identity theft. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online.

In today’s Q&A, we are helping Kenneth figure out if webinars are worth it and what passive income truly is in comparison to time for dollars. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is John Lee Dumas from Entrepreneur on Fire Flip Your Life Program Podcasters Paradise Webinar on Fire John's book "Podcast Launch" Leadpages Chatroll Chatwing Let’s dive into this week’s question! JOCELYN: Hey y’all! You are listening to an expert Q and A with S and J. Today’s expert is John Lee Dumas of the Entrepreneur On Fire Podcast on entrepreneuronfire.com. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle expert Q and A. Jocelyn and I always stressed there is more than one to skin a cat. We do not have all the answers so sometimes when you send us a question we got to go out and find that answer. We bring in an expert. We make sure you’re getting great information to take your online business to the next level. One of our favorite expert is back on the podcast today. It is none other than John Lee Dumas of Entrepreneur on Fire. John what is going on man? JOHN: I am just excited to be back and I don’t know the smoke signals have started. SHANE: That’s what I am talking about. Last time you were on there was a bonfire. I thought there might be nuclear bomb dropping on us today man. We are just setting the world on fire with the expert Q and A. Awesome. Okay. Let’s just into our question for today’s podcast. Jocelyn? JOCELYN: Alright. Today’s questions is from Kenneth Harrell and Kenneth says I constantly hear experts like you guys say I should host a webinar but why? Isn’t a webinar live? Why do you want to trade time for dollars? I thought the goal was passive income. What makes a webinar worth my time and effort? SHANE: So we’ve got two great questions here actually, a hidden one and a real one. The first one is why a webinar is worth it. The second one is this mythical passive income and how it works and it’s just you turn it out and you set it and forget it forever. So John you can get the tough love stick back out this week and talk to our guest here about webinars and passive income. JOHN: Yeah I need the tough love stick again so thanks for passing it over the airways I am definitely holding it with two hands. SHANE: Swinging for the fence. JOHN: Yeah swinging for the fence. Kenneth, let me kind of breakdown what time for dollars is first. I think that’s kind of an important thing that you are missing here. Time for dollars is saying, hey listen I am going to do X for X as far as like I am going to spend one hour doing this per $20 in return or I am going to coach you for one hour for $350 in return. That’s trading time for dollars. Webinars are completely different in so many ways but I’ll start with just really the biggest way and that is with the webinar you can scale and leverage infinitely. Now for me, I do webinars every single week and actually in 2014 I did 60 live webinars for Podcasters Paradise alone not to mention about another 20 or 30 for Webinar on Fire. And so what I love about webinars and why it’s just the opposite of trading time for dollars is just you can have an unlimited amount of people on that webinar so what you’re doing is you’re saying I am going to give this presentation.

In today’s Q&A, we are helping Marnie figure out the top 3 strategies to keep her Wordpress website secure from any hackers or issues. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Don’t just ignore those update icons inside Wordpress"] Resources Mentioned in this Episode The Flip Your Life Community Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Q&A with S&J. We got a great question today from one of our Flip Your Life community members and it is about security. We were in the middle of a series right now, about keeping your website and your business safe from hackers, how to avoid getting hacked and how to prevent identity theft. We had our members over in the Flip Your Life community submit a bunch of questions and we are going to answer one of those today. JOCELYN: Today’s question is from Marney Ginsberg and Marney says, “For complete newbies, what are your top three, most important recommendations for protecting your website? Thank you for taking this terror and turning it into our good.” SHANE: That is a good description of getting hacked, “Terror” ‘cause man, it was really, really bad. JOCELYN: There was a lot of terror. SHANE: Lot of terror especially over the last few weeks; I would say that first and foremost, the number one thing that you can do today, right now as soon as you turn this podcast off, and we spoke a little bit about this in our podcast this week at fliplifestyle.com/podcast57 is to make yourself have long passwords. Don’t have really short, easy-to-remember passwords that use real words, or names, or names of your kids and their birthdays or anything like that. The longer the password is, the better it is. So, I think the number one thing I would do like on your WordPress login is to make sure that you have a long password. Also, you don’t need to use “Admin” as your username. Your username should also be something that is a little complex and that is hard to figure out; we don’t even use real words in our username anymore. You can make WordPress show you as your name even if your email that you sign up for WordPress or you set up your website with is something like X4g3ztw@gmail.com. You don’t have to use “Admin” as your login or your name. Don’t make it something easy for someone to figure out. So the first thing I would do is definitely fix that username and password on your WordPress site. When you first set up your website, it may be, you know, “Admin” or you know, mine used to be “Shanesams” as your username and then your password. What you do is you set up, on your WordPress site or whatever it is right now, let’s say you are still using “Admin” as your login or you have a really weak password, go in and actually create a brand new user and make it have administrative privileges, and make it something with an email that nobody knows, a username that nobody knows and then you can just make it show as your name. Set up a completely new user, give it a new password and then delete your old account, delete your old user completely. And what that will do is that will make your site really secure because it’ll be really tough to login. So the first thing you do, the first tip is definitely don’t use admin as your user name, create a really complicated username that nobody else can know but you, and second is having nice, long passwords; length is very important.

Hackers can break into your life in a lot of ways. Protect yourself with today's tips. Welcome to part 2 of our series on getting hacked and identity theft.  If you missed part 1, you can click this link to listen to our story of being hacked and having our identity stolen. Recently Hackers broke into everything we had online: our websites, our social media accounts and even made attempts to log directly into our bank. We put ourselves at risk for identity theft in a number of ways, and you probably are too. Do you use the internet? Unfortunately you’re at risk and you should start taking actions to cover some of your vulnerabilities, which we’ll cover in today’s episode. We’ve learned a lot about social hacking and how hackers are now spending time researching their victims (not just running a piece of software). You might not realize how much information people can glean by diving into your social profiles. On top of social hacking, viruses, malware, and your hardware is potentially at risk. In today's show we discuss how hackers attempt to break into your systems, and what you can do to protect yourselves from the bad guys. Help keep people safe! Share this on Twitter, Facebook, and Pinterest. [Tweet "Friends don't let friends get hacked! RT: How to prevent ID theft & NOT get hacked #entrepreneur"] [Tweet "The most important #podcast you'll hear today: exact steps to prevent identity theft #onlinebusiness"] You will learn Learn what social hacking means. Why throwback Thursdays aren’t as fun and innocent as they seem. Why the street you grew up on plus your pet's first name is NOT your superhero name Why your social media accounts are like open windows for online thieves Which email you should use to log in to all your accounts Why you should enable 2 Step Authentication (and why it's safer) How to protect your security questions and secret hints How to protect yourself from malware and viruses. Why you should NEVER skip a software update How hackers use Skype to break into your machine Links and resources mentioned in today’s show Lastpass 1Password snopes.com Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!   Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all. On today’s podcast we’re gonna talk about how people get hacked and what you can do to prevent identity theft. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys?

In today’s Q&A, we are helping Tony figure out if Facebook is the best paid advertising platform to be spending money on or if there are other good places to be putting ads on. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Learn what ad platform aligns with your business. @rickmulready"] Resources Mentioned in this Episode Today’s expert is Rick Mulready from RickMulready.com Art of Paid Traffic Podcast Rick’s Facebook Ads Course Perfect Audience Adroll Veeroll - Youtube Targeting Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is paid traffic specialist, Rick Mulready of rickmulready.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to this week’s Expert Q&A. We are super excited to have back on the show, one of my favorite online marketers; he is the paid traffic expert, Rick Mulready. Rick, welcome back man. RICK: Thanks guys, good to be back. SHANE: Rick is the expert we pick on the most too and when we bring him on the show, we don’t tell him what we’re going to ask him, we don’t give him any prep time, we’re just like, “Yeah, we’ll talk to you about one o'clock tomorrow.” So Jocelyn, give Rick his question for the first time today. JOCELYN: All right, here we go. This question is from Tony Romala, I hope I said that right Tony. Tony says, “I hear you guys talk a lot about Facebook advertising for paid adverts.” SHANE: He must be from Briton; we got a British guy going on here. JOCELYN: We love our international audience. It says, “Do you ever spend money on other paid traffic and if so, where else can you pay for advertising to get good traffic to your website? Is Facebook always the best?” SHANE: This is a very interesting question; we’ve spent money on Twitter, Facebook and sparingly on Google for keywords. So we’ve been kind of researching this ourselves, testing the waters; I know you’re big into Facebook, I know you started – you basically grew your audience on Facebook ads but I know you talk a lot about other places too. Where should people be spending their money? I mean, everyone talks about Facebook but gosh; there are so many other platforms. Where are good places to spend money on advertising, and like what reason would you go away from Facebook which is such a good profit generator? RICK: I actually would not go away and of course I’m biased, but I really wouldn’t go away from Facebook. Now, when it comes to paid traffic, it’s all about testing. So you just have to be testing different platforms and you know, Facebook, there’s almost 1.4 billion people on Facebook now, almost a billion of which are on there every single day. I mean, your target audience is on there, regardless of what niche you’re in, or if you’re B2B or B2C, your audience is going to be on there in some fashion. It all comes down to targeting and what your offer is, and having what that – having a clear plan of what that strategy is there. So I would recommend definitely if you’re not already checking out Facebook ads, do test there. But for the other platforms, it really comes down to what aligns most with your business. Outside of Facebook ads, I’m probably most excited about two things: number one, retargeting and you mentioned that you guys have done, you know, some Google from a keyword perspective but you can also do really cool retargeting from ...

Why do bad people want to hurt good people? For the past 3-4 weeks we’ve been fighting hackers who have taken down our sites, attacked our bank accounts, and stolen our identity. Today we’re going to talk about exactly what happened to us, identity theft and steps you need to take to protect yourself, your online business, and your family. [Tweet "47% of American have had their information compromised in the past 12 months."] After guessing this was just a random attack we suddenly realized this was personalized directly at us - our websites, computers, bank accounts and more. This has affected every aspect of our lives and we want to help you avoid that issue. It happened to us, it CAN happen to you too! 47% of Americans had their data compromised in the last 12 months 600,000 unauthorized Facebook logins happen every day Identity theft happens every 2 seconds [Tweet "Identity theft happens every 2 seconds. It happened to us, it can happen to you too"] You will learn Why you are vulnerable to identity theft even if you don’t share everything online like we do. How the hacker brought our entire life to a screeching halt. How we thought we were safe, but didn't understand how to protect ourselves. Why this has affected every aspect of our lives. ONE VERY SIMPLE - call to action you can do today to secure yourself. Links and resources mentioned in today’s show Learn about our story Random.org Lastpass Enjoy the podcast; we hope it helps keep your family safe! [Tweet "Complacency led to our hack & identity theft. We thought it couldn't happen to us, until it did"] Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. Even though we just went through an awful experience, we still found time to make some Can't Miss Moments with each other and our kids! Making some core memories Tired from Disney and fighting hackers! Hacker's can't steal can't miss moments! :) You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: And you know a lot of people say, “Well I don’t shop online because that’s dangerous.” Well the funny thing is I shop online very often and I’ve actually had no problems with shopping online at all, but what I have had problems with are people who are attacking my banks, my credit card companies. And time and time again I’ve gotten letters in the mail that said “Hey, your credit card information’s been compromised” or “Our servers have been attacked.” SHANE: Or like Target the other day, what was it, like 30 million credit card numbers from their customers, whether you have online banking or not, were attacked and compromised. So you’re not safe, whatever what you think. JOCELYN: Yeah, that’s the thing is that no one is safe, and the purpose of this podcast and the series of podcasts this month is not to scare you, you know, we don’t want you to move to an abandoned island or to only use cash or, you know –

In today’s Q&A, we are helping Brad figure out how long he should make his Youtube videos for maximum impact and effectiveness for his audience. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Just get to the point! @schmittastic"] Resources Mentioned in this Episode Today’s expert is Amy from SavvySexySocial.com Amy on Youtube Amy’s Podcast Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Expert Q&A with S&J. This is where members of our Flip Your Life community get to submit questions about their online business and we go find answers from the best experts online. Jocelyn and I are always upfront and say we do not have all the answers but, we do know where to go find them. Today’s question is about video and there is nobody else on the planet that I would rather ask a video question to than our guest today; it is Amy Schmittauer. Amy, welcome to the show. AMY: Well hello, what a kind, kind thing to say Shane. SHANE: We have a lot of love for Amy Schmittauer; I’m just saying. AMY: What a stroke for the ego SHANE: That’s right, exactly. Bring the value now, bring the value to us. JOCELYN: And some people, you know, we give them the questions ahead of time but not Amy. SHANE: Not Amy – JOCELYN: She’s such a pro – SHANE: She’s so good, we said, you know what, we’re just gonna drop the bomb on her. AMY: And if people send me questions in advance, I’m like, oh, I feel like I’m studying for a test. SHANE: I know. AMY: I can’t do it. Just on the fly, I’ll have the answers. SHANE: That’s right, organic. Everything is organic right here. AMY: Totally. SHANE: Really we just have no time to prep but that’s beside the point. All right Jocelyn, let’s go with today’s question. JOCELYN: All right, today’s question is from Brad, one of our Flip Your Life members, and Brad says, “How long should my videos be? All the videos I watch on YouTube seem to be long, but a lot of experts say you should keep it short. Which one is it and what works best?” SHANE: This is very confusing because – it is true, when I read this question, I was like you know, that’s true; seems like I’m always trying to learn something that’s like 20-minute videos. But then I always hear, “Three to five minutes, get it out there and get it quick” kinda deal. So what do you think about that? AMY: Well it’s funny – Brad, really, really good question because that’s absolutely right. We are constantly kind of fielding the search results to find the video that’s going to be best for us in that moment and no one is saying, “Man, I really hope I find a solid 25-minute video on this.” SHANE: That’s right. AMY: No one is doing that. Now, it depends on the situation, it depends on the content; I mean, if it’s an intense tutorial, then maybe you do need every minute of that. But I tend to tell people, you know, if you’re creating informational content on YouTube, you really want to be between two and five minutes. If you think about the fact that you can inject so much copy into your headline, your description, your tags and you can rank really well for something; but if you end up on the results page with a video that’...

In today’s Q&A, we are helping Guy figure out if he should stay in touch with his audience throughout the year or just when he’s selling his product seasonally. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is from Kate Erickson of entrepreneuronfire.com Today’s question is from Guy Hauptman of chemvideotutor.com Kate’s Podcast Free Podcast Course Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is Kate Erickson of Kate’s Take, the Entrepreneur on Fire audio blog. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: Hey y’all, welcome back to Flipped Lifestyle podcast; we have another Expert Q&A today, we are bringing back one of our favorite guests, it’s Kate Erickson from Kate’s Take, the Entrepreneur on Fire audio blog and entrepreneuronfire.com. Kate, welcome back to the show. KATE: Thanks S&J, I’m fired; one of your favorites? SHANE: Yes, definitely one of our favorites. 100% JOCELYN: One of our favorites; you came to our live event so that puts you – SHANE: That’s right; when you get on a yacht in San Diego Bay for four hours with somebody, you automatically got to be on the favorite list, know what I mean? JOCELYN: That’s right. Well today, we have a question from Guy Hoppman of kimvideotutor.com and Guy says, “I sell seasonal, two-to-three-times-a-year product, which is an online video series geared to high school students. How do I target their parents, the ones with the credit cards, to buy without bombarding the parents with irrelevant emails? How often should I email my subscribers? Should I send them stuff all year around or only when it’s time to sell my product?” SHANE: This is a really cool question, I’m really interested in your take on this Kate; did you get that? See what I did there? Kate’s Take. KATE: Yeah, I like that. SHANE: But because – you know Jocelyn and I have Flipped Lifestyle but we got a lot of other businesses in the education world and those are very seasonal. Pretty much the beginning of the year is where you hit that and I think that’s what he’s asking here. Does he just email those people those two or three times a year when they’ll buy his product or does he email them every week for 52 weeks out of the year? So what do you think that Guy should do? KATE: Yeah, so that’s a great point and a great comparison Shane ‘cause I think there’s probably a lot of people who come out with launches or products or services that might only be relevant at certain times during the year trainings or whatever they might be. I think it’s really important to keep that touch point throughout the year because that’s when you are going to start building a relationship with your customer, and that’s when you’re going to be top of mind any time they think about any of your trainings or your products. So, I definitely think it’s important to keep that communication over the year. You know, outside of whatever you’re offering in this online video series, there’s certainly relevant tips and advice and things that you can continue talking about all year long. I’m positive of it, and I don’t even know what the topic is other than it serves students. But if you think about what a high school student goes through in an entire year, there are a lot of topics and a lot of value that you could be providing them that’s gonna get to know,

Algebra Teacher Online Entrepreneur Jeanette works with Algebra 1 teachers and has struggled to find the best products and strategies to take her site from generating hundreds of dollars to thousands of dollars CONSISTENTLY. She recently restructured her products and created a membership site with WordPress. We’re going to talk about how to build on her momentum (she recently got 55 signups for her new program) and what she needs to do going forward. [Tweet "You don’t want to live launch to launch"] You will learn Success leaves clue. You don’t need everyone to pay you, You just need a few people. Consolidate your products and raise your prices. Are you solving someone problems well enough to retain them as a customer? Some ideas on how to acquire new customers. How to evaluate a sales page. The implications of accurately targeting your ideal customer. Links and resources mentioned in today’s show Flip Your Life Community Elementary Librarian Jeanette’s website algebra1teachers.com Leadpages We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.  You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!   Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all! On today’s podcast, we’re helping Janette take her online business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle podcast, great to be back with you again this week. We are super excited because this is a Flipped podcast where we bring on a member of our Flip Your Life community, who is out there trying to flip their life around, change their life through online business and we help them with a free consulting call, and we air that on the podcast so that everyone can benefit from the knowledge. And today’s guest is an amazing member of our Flip Your Life community, someone who is just knocking it out of the park right now, building a lot of momentum in her online business. Our guest today is Janette Steins. Janette, welcome to the show. JANETTE: Thank you, I’m so excited to be here. JOCELYN: Yeah, we are very excited to have you. You have been just really killing it in our forums, inspiring other people, and doing some great things on your own. So we are really looking forward to talking to you and kinda delving into all that and how we can help you further and just keep doing great things. SHANE: All right, so what is your story Janette? What is your background, where did you come from? Tell us a little bit about maybe how you discovered online business, and kind of how you got into that and what was going on before you found Flip Your Life? JANETTE: Sure. I live in Michigan,

In today’s Q&A, we are helping JJ figure out the path to higher-paying speaking gigs and exactly what you need to focus on to book yourself solid as a speaker. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Most speakers don’t get paid to speak, but they get paid because they speak"] Resources Mentioned in this Episode Today’s expert is Matthew Kimberly from matthewkimberley.com Matthew on Twitter Heroic Public Speaking Book Yourself Solid Let’s dive into this week’s question! JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is Matthew Kimberley of matthewkimberley.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started. SHANE: What’s going on guys? Welcome back to our Thursday Expert Q&A. We have Matthew Kimberley back with us again today to answer your questions. Matthew, welcome back to the show. MATTHEW: Thanks for having me, Shane and Jocelyn. JOCELYN: Yeah, we are happy that you’re here. Today’s question is from a Flip Your Life community member, JJ Mayo and JJ says, “I’ve posted before that as a side hustle, I’m a speaker for a continuing education company albeit making a small portion of my total sales. I’ll be interested to know from Matthew, what steps are needed to get higher paid speaking gigs even if I’m not a celebrity. Is it having the right contacts or some system that needs to be followed? Any resources would be excellent.” SHANE: And this is a special planted question just for Matthew Kimberley. Matthew Kimberley is all about booking yourself solid. He’s one of the best, live speakers that we have ever seen, so when we knew you were coming back on this show, we went into our premium Flip Your Life membership community and we said, ‘Hey guys, we’re gonna give you first dibs on our expert question.’ This was one of the first ones that popped up, was just how do I get move live speaking gigs when nobody knows about me. What a perfect question for you. So, how do you do that man? How do you get on stage when maybe nobody knows who you are? MATTHEW: Okay, so I’m gonna presume here and correct me if I’m wrong that when I talk about higher paid speaking gigs, we are talking about getting paid to speak; not getting paid because you are selling from the stage, or because you speak and people book you on the back end; am I right? SHANE: Exactly, JJ wants to speak, like he wants to be a paid speaker, he’s not gonna pitch, he’s gonna deliver valuable content in this space, he just wants to get more of those gigs and get paid more to do them. MATTHEW: Absolutely; well, I know a few things about this, but not least because my business partner Michael Port is the founder of Heroic Public Speaking, and that’s the first resource I think you should check out. Go to heroicpublicspeaking.com and have a look at the stuff that we’ve put together there for you. At the Hero Public Speaking live in Fort Lauderdale last February, we had this question asked of our expert panel, and they were people like Bob Burg and Scott Stratten and Dorie Clark on the panel. And Dorie said, there are various steps to your speaking career, and I can’t remember whether there were three or four, but I’m gonna go through them as I remember them; the first step as a speaker is: 1. When you want to speak but nobody wants to hear you speak, and nobody will pay you to speak. So, first step is no one wants you to speak and nobody will pay you to speak. 2.