The Flipped Lifestyle Podcast

In today’s podcast we’re going to talk about what sales funnels really are and why everyone should have one in their online business. Sales funnels help you find the people that can buy your product and really get value from your online business. Once you understand exactly what the goal of a sales funnel really is, you'll be able to come up with a clear strategy to grow your business and better serve your customers. You will learn Exactly what a sales funnel is and the big picture reasons of why you need one. What kind of numbers should you be looking for in your sales funnel? How this helps you to narrow down your targeting We talk through a practical example so you can figure out how apply this to your music. The power of “eliminating” people from your database and email list. The true goal of the sales funnel. Links and resources mentioned in today’s show The Flip Your Life Community Jocelyn’s website Elementary Librarian The Flipped Lifestyle Sales Funnel Template - Free PDF Click Here to Download The Flipped Lifestyle Sales Funnel Template Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle You guys mentioned that you wanted to see a picture of our first, digital income. So I’m attaching it to this email. There’s a special appearance of my cash cow in the photo the little guy inspires me and my online dreams when I think about quitting. Here you can see I made $23.95 off of the sale of my first, digital e-book, ‘The exception of Jesus’. Thanks so much for your encouragement. Had you not helped me to get past my perfectionism, I would have never gotten it out there for people to buy. I probably wouldn’t have even launched. I am now working on my second book, ‘Building blocks for a strong, Christian life’ and I think it is something that can really help a lot of people Ronnie Brown RonnieBrown.net & bivocationalpreacher.com Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y’all! On today’s podcast, we’re going to talk about creating a sales funnel template to grow your online business. Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started. JOCELYN: Hey guys, welcome back to the podcast; today we are going to be talking about sales funnels and you may have heard of the word sales funnel. It’s kind of the latest buzz-words in internet marketing; everyone is talking about the sales funnel. So today we’re gonna be talking about what they are and why every online business should have one. But before we get into all that,

In today’s Q&A, we are helping Sarah feel comfortable trusting her virtual assistants with usernames and password for different accounts they’ll need access to. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You have to roll the dice a little bit if you are going to make it in online business."] Resources Mentioned in this Episode Tropical Think Tank Event Fiverr Elance Odesk LastPass Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to today's Q&A with S&J. You probably noticed immediately that the audio was a little funky on this episode of the podcast and that is because we are using the internal microphone on my MacBook Pro. We are on the road, we are in a hotel room right now, we are traveling to the Philippines to see Chris Ducker and go to his Tropical Think Tank event. We did not bring our microphones. We do have digital recorders but we do not have that out right now and we had some extra time so we thought that we would go ahead and record a few Q&As to make sure we could keep rolling out the content while we are on the road. JOCELYN: We're actually in a hotel room and I'm sure our neighbors are not too thrilled about this podcast recording but – SHANE: It's 1:00 AM by the way where we are recording this. JOCELYN: Yeah, we're trying to flip our schedule little bit because we are going to the Philippines and it is a 12-hour time difference from us. So, we are staying up all night, or attempting to and recording some Q&A podcast for you guys. SHANE: I thought we can sleep on the airplane on the way there. So, let's jump into today's question; today's question comes in from Sarah and she writes, "I am an attorney working full-time in my own practice and trying to build up my website where I plan on selling digital products to other attorneys. I utilize sites like Fiverr and Elance.com to outsource certain tasks. But I'm a little leery of hiring someone from one of those sites to help me with my website issues. If I provide a freelancer with my username and passwords, so that they can do whatever they want with them, they will also have access to my financial information that I have stored on those accounts. So long story short, what do you do in situations like this? Do you have any recommendations for outsourcing these kinds of projects involving giving someone else either access to your private or financial information, or your username and passwords on WordPress?" JOCELYN: All right Sarah, this is a good question and one that has concerned me as well. But there are ways to give people your information without giving up all of your password information, or your financial information. The first thing you need to do when you are in online business is definitely separate your business and personal financial accounts. That way, in case something does happen, you don't have to worry about all of your personal money being wiped out. SHANE: And you can do this too by setting up just two separate bank accounts or two separate PayPal accounts. Anything like that but what you do is basically anything that anyone would have access to, don't ever keep a lot of money in that. We have accounts where we immediately have money moved every day whenever there's sales made. That way, if someone were to ever get a hold of that information,

In today’s Q&A, we are helping Neil and his wife figure out how to get more traffic to their online Etsy store. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You need your own platform, your own blog, your own website so you get to make the rules. "] Resources Mentioned in this Episode Printablecharm.com teacherspayteachers.com/ Etsy Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey y'all, welcome back to another Q&A with S&J; today's question comes from Neil Miller and Neil writes, "I'm hoping you will not discriminate me since I'm not from the South. I am from the frozen Tundra of Minnesota." We do not discriminate, the war was over many years ago, my friend. JOCELYN: It's cool Neil, we like you. SHANE: It's cool, we're cool at Minnesota; see what I did there, 'frozen Tundra', 'cool' with Minnesota? JOCELYN: That was great. SHANE: All right, maybe not. All right, "My question is regarding physical products and services. My wife has recently opened an Etsy shop and I am wondering of you could give some ideas –" I cannot read today "– on getting traffic to her shop. Also, I run a small janitorial business on the side and would like to get traffic to my website. I get maybe 20 visits or so a month to my website. Thank you very much on answering our question." All right, Neil, there's basically two ways; it doesn’t matter if you are selling physical or digital products first of all. It doesn’t matter if your website sells, you know, widgets, or things, or lawn mowers, or racquetball racquets, or you're selling digital products like e-books or e-courses. Your website exists on the internet, there's only two ways to really get traffic to that site; you can either create a ton of content and let it grow organically or you can pay for it. So what I'm gonna do is talk about how to grow your content organically and then Jocelyn is gonna talk a little bit about paid advertising. Okay, so your wife has an Etsy shop so what she should probably do is maybe start a blog where she can talk about the things that she sells on her website. So, she can create blog posts and have a website where people can come and see and learn about all the things that she creates. Etsy is like an arts and crafts marketplace kind of deal; if you've never heard of Etsy before, where people make things and they sell the things that they make. So I would probably create a blog or something or a website where she can talk about all the things that she makes. We had a client named Sarah over at Printablecharm.com and she sells like printables and things you print out for birthday parties and stuff like that. And she has a website a blog and all those things where she gives people ideas for parties but she sells her stuff over on Etsy. So that would be a great model for you to create content, lots of content where you talk about all the things that you do on Etsy and you are going to grow organically that way and Google is going to find it and you're gonna get search results when people search for those things and you're gonna find blog posts that your wife has written where she talks about those things and she can link over to her Etsy store maybe and sell all that content. There's also a lot of room here where you can share stuff on social media. I know Etsy stuff is very creative; that usually translates very well over to Pinterest; I think Etsy has a greater ...

In today’s podcast we’re going to talk about four traps that people fall into when starting out in online business. When first consuming education and getting started you’ll often hear conflicting or focused content that is trying to drive you to a product or course. This has caused a lot of stereotypes that keep far to many people from succeeding simply because they have the wrong expectations. [Tweet "You need to be somewhere... before you’re everywhere "] You will learn You don’t actually have to “be everywhere” Why starting an online business isn’t really free How “free” is actually holding you back from succeeding. The art of working on the right things instead of just working really hard. Why there are no magic bullets for success in online business. Links and resources mentioned in today’s show The Flip Your Life Community Evan Burse - The Cartoon Block Pat Flynn “be everywhere” Flipped Lifestyle Podcast #14 Myth of the Zero Cost Online Business Jessica and Cliff Larrew - Selling on Amazon Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle One hour after my very first, paid e-book offering went out, I had a 15 dollar sale. Now the whole truth is, 24 hours later, three books have been sold and that is super-awesome too. Just to share the big win and acknowledge the win in process of getting things done and being consistent till things play out. Thanks so much to Shane & Jocelyn and those of you in the Flip Your Life community who inspire me to keep moving forward to flip my life and my service-based business upside down. Jessica Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y'all, on today's podcast, we're going to tell you the truth about four online business myths. [spoiler title="Click to View Transcript"] SHANE: What's going on guys, welcome back to the Flipped Lifestyle podcast. It's great to be back with you on this Tuesday. There are a lot of myths and false assumptions about starting an online business that we hear every single week. People will write us, and they'll have preconceived notions about what it takes to start an online business. Maybe they've found some "guru" or somebody else that's told them, you can do this, this, this and this and it's all a pie in the sky and it sounds great. But then they get into it and they realize, 'Wait a minute, something's wrong here, I don't think that person told me the truth.' A lot of people say you have to do this or that and a lot of people make it sound really simple to get started online and the truth is, online business is difficult. Online business is time-consuming, and yes, it even takes a little bit of money. So, today we are going to cut through all of the myths that some people put out there to ma...

In today’s Q&A, we are helping Jessica figure out how to find events that will help her as an entrepreneur and her business. Let us know where we should host our live event next! Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Our last live event we held NMX Social Media Marketing World Podcast Movement Let’s dive into this week’s question! JOCELYN: Hey y’all. You’re listening to Q and A with S and J. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to today’s Q and A mini podcast. Today’s question is from Jessica. And just a reminder if you would like to include your full name and your domain name we will be glad to read it on the air. If you would rather remain your first name that’s totally cool too. SHANE: We also link in our show notes to anyone who writes in. So it’s a great way a link from our website back to yours so you can maybe drive some traffic, so we really highly recommend if you want your staff shared to put it in the notes because if we don’t have it we can’t share it and we love to share all that stuff for you guys and I hope you get some links out there. JOCELYN: Alright, her question is how do you find out about the small live events that you mentioned on your podcast? SHANE: Alright, that’s a great question because Jocelyn and I have talked often about how we vastly prefer small intimate live events. Maybe you can say less than 50 people then we go to the big huge events like NMX or our social media marketing where our podcast movement. We don’t mind those. We think there is value in those. We don’t really like to go to those to see the speakers as much because a lot of that stuff that they talk about in the big, big events is very superficial, top beginner—not like beginner’s stuff but it’s just like they don’t really give away anything in their talks. It’s more for networking and meeting people and seeing friends but the small events where you’re sitting at a table with people, masterminding with people where you get to go up to the expert who is hosting the event and actually talk to them and ask them question about their online business that’s what really going to take you to the next level. The main way that we find out about those probably is we really keep up with the internet marketing industry. We keep an eye out. We search for live events online. We don’t really listen to a lot of podcast regularly. We might catch one or two a week. We randomly sample different people’s podcast while we are at the gym or something like that. But we keep an ear to the ground, ear to the railroad so to speak to hear about little live events when we catch one or we see 10 to 20 people and it’s about a skill that we like, what kind of research, who is hosting it and we’ll go and jump on that event. So you kind of got to keep up on what’s going on in the internet marketing world. You don’t want to be listening to 20 podcast and taking up all your time because you’re not going to take any action but when you do hear about a good small live event, maybe 20 to 50 people. Those are great ones to jump onto and also you have got to actively seek them out. Go to Google and search for, if you want to learn how to record YouTube videos better, go type in learn YouTube videos live or something like that and see if you can find an expert that is actually hosting one of those events. JOCELYN: Yeah a lot of ways that we find out about live events,

In today’s Q&A, we are helping Tony discover what he can create a digital product around even though he doesn’t have specific industry expertise. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Smartpassiveincome.com Pat’s site for security guards. Pat’s site for food truck owners Let’s dive into this week’s question! JOCELYN: Hey y’all you are listening to a Q and with S and J. SHANE: What’s going on guys? Welcome to a Q and A with S and J. got a great question today from Tony Visintin. I hope I said your name right Tony. Tony writes in and he says how can I create a digital product if I don’t have any teachable knowledge or expertise on any specific topic like you guys have football coaching or librarian sources? Or put it in another way what kind of approach will I take in creating a digital product if I try to learn the topic from scratch, I’m not an authority in it but I am going to learn how to do it and teach other people? JOCELYN: Alright Tony, this was a common fear with a lot of people have. We hear this question a lot. People say I am not good at anything, I don’t have any skills, I do a job where I have to follow a certain procedure and I really can’t deviate from it, something like that. But the truth is that everyone has some type of skill or something that they are good at that you can use that translates to an online business. It may be something you do at work, sort of like what we did and maybe some type of a hobby. It maybe that you’re a stay-at-home mom and you have the best stain treating formula ever and that something that translate to an online business. Any type of problem that somebody may have, if you have a solution for it then that could be the start of an online business. Ask your friends and family, go to them and say I would like to start an online business but I am really not sure what to do, what are something that you think that I am really good at that maybe I could teach someone else to solve one of their problems. And I am willing to bet that people will probably tell you something. Ask your mom. Moms love to help out their kids. SHANE: Your mom will brag on you Tony. JOCELYN: Yeah and ask her. Just say, what could I do that I could teach somebody else and I bet a lot that they would probably come back and tell you something that maybe you didn’t even think of. SHANE: Another thing that you can do is you can really inventory this and inventory all the things that you do in a week. Just get a piece of paper, a yellow note pad, whatever, and carry it around with you for an entire week and write down every single thing you do at work, in your free time, when you are just laying at bed at night, like Jocelyn said you are working a hobby or something, you’re looking up information, what do you search for on Google, things that interest you. Try to look for something in that list. You are going to come up with this huge list, two or three pages long by the end of the week if you just chart every single thing you do. Each line is a new thing. And look through there and start taking things off, yeah I do know a lot about that. You know what I know quite a bit about that and always remember you don’t have to be the leading PhD Nobel prize winning expert on something to teach it online. You just have to be expert enough. You just have to be ahead of the people that you’re going to teach. There are people who know a lot about online business more than we do. We follow them but there are a lot of people who are just discovering this world of selling things online and we have decided to help teach those people how to start an online business. So you don’t have to be the authority, you just have to have some kind of expertise and be expert...

$10,000 in just 24 hours! In today’s podcast we’re going to hear how two busy parents with full time jobs started and launched their first digital product and made over $10,000 in just 24 hours. Evan started uploading videos to YouTube about 6 years ago, teaching people how to draw cartoons. He struggled for years, just making a couple hundred dollars in ad revenue until he finally did something different and created his own product. Then they found the Flip Your Life community and everything changed.  After joining the Flip Your Life Community, Evan finally started making money online! In this conversation we talk about all the steps Evan and Zeena took to launch their first product and what helped them on their journey of creating a successful online business. And as a bonus you hear our advice for Evan on how to take it to the next level now that his first launch is done. [Tweet "If you’re not getting the results you need. Do something different! "] You will learn how to: Start an online business in the shortest time possible Build a digital product to sell online Launch a product and make sales Choose the perfect niche for you to make money online Figure out the exact product your audience wants to buy Use the right tools and resources to save you money How to set up an evergreen sales funnel that makes money 24/7 Update: Evan ended up making over $30,000 off that first launch and is planning on working online full time! Way to go Evan! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen to this case study now? Download the transcript!

In today’s Q&A, we are helping Eric understand how we decide what content to charge for, and what we give away in our online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "When we see the same question again & again, that's a good signal that we could create a product for our audience"] Resources Mentioned in this Episode Elementary Librarian Google Adwords Keyword tool Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to today's Q&A mini podcast where we answer your questions about online business. Today's question is from Eric Walker and Eric says, "You give away so much of valuable, free stuff on the Flipped Lifestyle website such as tutorials etcetera, things that a lot of people would charge for. How do you decide what to sell and what to give away? Are there any criteria?" SHANE: We've been on a string of easy names lately; have you noticed that? The last three people have been Joe, Matt and Eric. JOCELYN: I know, thanks for that guys. SHANE: Thank you for that; or people are once again – maybe they are putting in false names now that we actually can read instead of purposefully trying to stumble us over the names or something like that. All right, so let's jump in to Eric's question here. How do we decide what to give away for free and what to sell? Well, there are a couple of principles that guide our thinking on this and also just some more things that we have come up with on our own. The first thing you can always do when you are evaluating what you should charge for is, you can tell people what to do but you charge them to show them how to do it. For example, we can guide you through the process that you have to go through to start an online business. One of those things is, eventually, you're probably going to need to start a website. So, I'll tell you, you need to start a website, you need to have content on it, you need to get a logo made; these are all the things what to do, all the things you should do when you are creating a website. So people get a really good overview and a lot of people might be able to figure that out just from that list of what to do but then we can go back and we can create a product that shows you exactly how to do it. We just created a course that's about to launch, I think, in about a week or two; by the time this podcast comes out, it's probably already out there over at Flippedlifestyle.com and it shows you exactly how to set up a WordPress website. 20 videos, 10-20 minutes a-piece, and we go through every step. How to install WordPress, how to get hosting, how to write your first blog post, what you should be writing about when you start it. We actually charge to show people step-by-step, hold their hand, how to do something. Another rule that a lot of people go by is the '90/10' rule where you give away amazing content. 90% of everything that you create, you just give it away for free and then you hold back maybe 10% of the content. Maybe it's that critical step, that thing that kinda connects all the pieces of the puzzle together. That's what you sell. So you give away as much free value as possible. A lot of people might be able to only need that 90%, they can figure the 10% out but there's always going to be a portion of your audience willing to go ahead and pay you for that 10%. JOCELYN: It's really important that you give people some valuable,

In today’s Q&A, we are helping Matt overcome the fear of putting his private life online when starting his online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "There's a million different ways to present your brand online without having to share everything that you do on Facebook."] Resources Mentioned in this Episode Elementary Librarian US History Teachers Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey guys, welcome back to another Q&A with S&J mini podcast. Today's question comes from Matt; and Matt writes, "How do I get over my fear of putting my life out there for others to see? I would have no problem sharing and selling my e-book to random strangers, but to think about my friends and family finding it and reading is horrifying to me. I know this is something I need to get past but your story is so real and I'm just finding it difficult to even think about doing what you guys do." JOCELYN: All right Matt, this is actually a common concern that a lot of people have and it is something that bothered me when we first started our online business. It's not that I was doing anything wrong or had anything to hide necessarily; it's just that I really didn't want to put everything out there for the whole world to see. So, one way that you can do this, is to just use your first name. So, for a long time, on my Elementary Librarian site, I was just 'Jocelyn'. You could be 'Matt', you could be 'Matt B.' or whatever your initial is and that would be one way of getting around everyone knowing exactly who you are. SHANE: You can even use an alias in your brand. Like my name was on a lot of my products on my football coaching site but a lot of people just knew me as 'CoachXO'. I created like a persona on my podcast, the 'CoachXO' show and basically people would write in and be like, "Hey Coach XO, I got a question for you about football." So you could even do something like that where your brand kind of becomes the identity of the website and maybe you are not so front-and-center. Another thing that I think is important to realize too is that this is a fear because we're scared; it's like public speaking. You are scared to get up in front of people especially people you know. You don't want them to understand exactly what you are doing and things like that but you don't have to share this with people in your personal life. We don't put all of our Flipped Lifestyle stuff, we don't share Elementary Librarian, or history or coaching or all of these little businesses that we've got set up. We don't ever share them on our private Facebook walls or our private Twitter accounts. We only talk about them in the space where they exist like on the Flipped Lifestyle Facebook page or actually on our website. Now, a lot of people have figured out what we do and they've found our websites and they've looked at our products and things like that. We do know people that have bought our products from us, we know them in person. So, there is definitely going to be some crossover but it's not going to be this thing where everyone in your life is going to totally go in and read your e-book. They might not even be in your audience. If you've got an e-book about starting a food-truck or something like that, if no one wants to do that, they have no reason to read your book. So, don't really worry about people in your life finding all of your stuff and keep up with all the minute details of y...

In today’s podcast we’re going to talk about the 4 things we wish we would have been told when we were just starting out in online business. These are four things you MUST do to succeed online [Tweet "Online business is never about what you want, its what your audience wants"] You will learn How we develop avatars of our ideal customer. Why we want to eliminate people from our potential audience. (not add) The tactics we use to find what kind of digital products to create. Why you shouldn’t rely on social media in your business. The value of asking questions to your audience. (no matter the size) Links and resources mentioned in today’s show Shelly’s podcast episode US History Teacher website we run Google Adwords Keyword Tools video guide Google Adwords Keyword Tool Shane’s site CoachXO Shelley Hitz PDF of the FLIP acronym Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Wow...in the two weeks after our consulting call with Shane and Jocelyn, we generated over $3000 in income. Going into the call, we had a general idea of what we wanted to accomplish in our business. However, you guys gave us a specific plan to launch a new product we had not yet considered. Your advice was spot-on and exactly what we needed. Thank you Shane and Jocelyn, you're the real deal. We appreciate you! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to tell you four things you must do to succeed in online business. [spoiler title="Click to View Transcript"] JOCELYN: Hey guys, welcome back to the Flipped Lifestyle podcast. Shane and I are glad to be back with you today. We are going to be sharing something with you today that we wish we had been told when we were starting out in online business and we really discovered that this was such an important message for everyone in our audience at our live event in San Diego a few weeks ago. As we talked with all of the people that came to the event, a common theme kept coming up over and over again and that was that people really didn’t understand their audience or who they were targeting. So today, we are going to bring you four things that you must do to succeed online and that even have a handy, little acronym F-L-I-P. And we love acronyms because we used to be teachers so this fits right in with what we used to do and there's a lot of acronyms in education. So, before we get to that, Shane has a success story from one of our consulting clients. SHANE: Our success story this week comes from Shelly Hitz; you may remember Shelly and CJ, they were one of our flipped podcast guests a couple of months ago where we allow audience members to come in and we give them a free consulting call to hel...

In today’s podcast we’re going to talk about the 4 things we wish we would have been told when we were just starting out in online business. These are four things you MUST do to succeed online [Tweet "Online business is never about what you want, its what your audience wants"] You will learn How we develop avatars of our ideal customer. Why we want to eliminate people from our potential audience. (not add) The tactics we use to find what kind of digital products to create. Why you shouldn’t rely on social media in your business. The value of asking questions to your audience. (no matter the size) Links and resources mentioned in today’s show Shelly’s podcast episode US History Teacher website we run Google Adwords Keyword Tools video guide Google Adwords Keyword Tool Shane’s site CoachXO Shelley Hitz PDF of the FLIP acronym Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Wow...in the two weeks after our consulting call with Shane and Jocelyn, we generated over $3000 in income. Going into the call, we had a general idea of what we wanted to accomplish in our business. However, you guys gave us a specific plan to launch a new product we had not yet considered. Your advice was spot-on and exactly what we needed. Thank you Shane and Jocelyn, you're the real deal. We appreciate you! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to tell you four things you must do to succeed in online business. [spoiler title="Click to View Transcript"] JOCELYN: Hey guys, welcome back to the Flipped Lifestyle podcast. Shane and I are glad to be back with you today. We are going to be sharing something with you today that we wish we had been told when we were starting out in online business and we really discovered that this was such an important message for everyone in our audience at our live event in San Diego a few weeks ago. As we talked with all of the people that came to the event, a common theme kept coming up over and over again and that was that people really didn’t understand their audience or who they were targeting. So today, we are going to bring you four things that you must do to succeed online and that even have a handy, little acronym F-L-I-P. And we love acronyms because we used to be teachers so this fits right in with what we used to do and there's a lot of acronyms in education. So, before we get to that, Shane has a success story from one of our consulting clients. SHANE: Our success story this week comes from Shelly Hitz; you may remember Shelly and CJ, they were one of our flipped podcast guests a couple of months ago where we allow audience members to come in and we give them a free consulting call to help them take their online business to the next level and then we share those calls with you guys out in...

In today’s Q&A, we are helping Joe Chang decide when to set up his first business entity. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Episode 13 with Josh the CPA Our Accountant - The Bottom Line Let’s dive into this week’s question! JOCELYN: Hey y’all you are listening to a Q and A with S and J. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hi guys, welcome to today’s Q and A mini podcast where we have a question from Joe Chang and Joe says, here is my question: in episode 13 Josh, the CPA, explained a little bit about different business entities but should I setup a business entity instead of operating as an individual, should I set it up at the very beginning or when I see some real money coming in? alright Joe, let us preface this answer by saying that we are not legal professionals or accountant so just keep that in mind when you listen to our advice, but honestly it really doesn’t matter especially at the beginning when you operate as an individual or as a business entity. We waited a long time before we applied for our business entity and we actually operate as an LLC now but there are other ones out there that maybe more appropriate for you just depending on your situation. But really until you start making a whole lot of money it really technically from a tax standpoint, doesn’t matter that much if you are an individual or a business. SHANE: And basically it’s pretty easy to setup a business account. You can either in some states they let you do a DBA. You can just say I am doing business as Sams Digital Company and go start a bank account for that business and there your business. Other places, you just apply with your state. It’s usually just a little paperwork, I think it costs like 50 bucks or something to start-- JOCELYN: Yes, it’s not super expensive. It depends on your state. SHANE: Yeah so I mean it’s extremely easy to start a business. There is probably no excuse not to do it. I would say just make it general. Like we have, our business is called Sams Digital LLC and the reason we called it that is because it’s kind of like the umbrella that sits over top of each individual website which is kind of its own business but they all kind of funnel to the same bank account so it’s not a real big deal. So I would just start something that’s kind of general and just whatever business you end up doing you can add to that. The morale of the story is this, it really doesn’t matter unless you are trying to protect yourself from some kin dof a liability. Like if you have an LLC they can sue your company and you can protect some of your personal assets instead of coming straight after you if you’re just an individual. It’s a lot of semantics. It’s really not a big deal. It’s so easy to set it up, there is probably no reason not to do it from the beginning. I wish we had have just so we could have got it out of the way. Don’t you think Joce? JOCELYN: Yeah, it’s a lot easier moving forward if you set up your business from the beginning. I mean it technically doesn’t matter especially if you’re not making a whole lot of money, it doesn’t matter that much. But it may make things easier down the road if you go ahead and set it up from the very beginning and the best thing to do is to talk to somebody who is a professional at this. Especially in your state or somebody who knows about your state and they can tell you all the tax implications and all the liability questions and all of those types of thin...

In today’s Q&A, we are helping Joe Chang decide when to set up his first business entity. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Episode 13 with Josh the CPA Our Accountant - The Bottom Line Let’s dive into this week’s question! JOCELYN: Hey y’all you are listening to a Q and A with S and J. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hi guys, welcome to today’s Q and A mini podcast where we have a question from Joe Chang and Joe says, here is my question: in episode 13 Josh, the CPA, explained a little bit about different business entities but should I setup a business entity instead of operating as an individual, should I set it up at the very beginning or when I see some real money coming in? alright Joe, let us preface this answer by saying that we are not legal professionals or accountant so just keep that in mind when you listen to our advice, but honestly it really doesn’t matter especially at the beginning when you operate as an individual or as a business entity. We waited a long time before we applied for our business entity and we actually operate as an LLC now but there are other ones out there that maybe more appropriate for you just depending on your situation. But really until you start making a whole lot of money it really technically from a tax standpoint, doesn’t matter that much if you are an individual or a business. SHANE: And basically it’s pretty easy to setup a business account. You can either in some states they let you do a DBA. You can just say I am doing business as Sams Digital Company and go start a bank account for that business and there your business. Other places, you just apply with your state. It’s usually just a little paperwork, I think it costs like 50 bucks or something to start-- JOCELYN: Yes, it’s not super expensive. It depends on your state. SHANE: Yeah so I mean it’s extremely easy to start a business. There is probably no excuse not to do it. I would say just make it general. Like we have, our business is called Sams Digital LLC and the reason we called it that is because it’s kind of like the umbrella that sits over top of each individual website which is kind of its own business but they all kind of funnel to the same bank account so it’s not a real big deal. So I would just start something that’s kind of general and just whatever business you end up doing you can add to that. The morale of the story is this, it really doesn’t matter unless you are trying to protect yourself from some kin dof a liability. Like if you have an LLC they can sue your company and you can protect some of your personal assets instead of coming straight after you if you’re just an individual. It’s a lot of semantics. It’s really not a big deal. It’s so easy to set it up, there is probably no reason not to do it from the beginning. I wish we had have just so we could have got it out of the way. Don’t you think Joce? JOCELYN: Yeah, it’s a lot easier moving forward if you set up your business from the beginning. I mean it technically doesn’t matter especially if you’re not making a whole lot of money, it doesn’t matter that much. But it may make things easier down the road if you go ahead and set it up from the very beginning and the best thing to do is to talk to somebody who is a professional at this. Especially in your state or somebody who knows about your state and they can tell you all the tax implications and all the liability questions and all of those types of thin...

In today’s Q&A, we are helping Matt and Karen understand how we use Opt-in pages and our autoresponder. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Leadpages Google Adwords Keyword Tool How to host a webinar guide Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's up guys? Welcome back to another Q&A with S&J where we answer audience questions every Thursday and Saturday that you have about online business. Today's question comes from Matt and Karen and they write, "In one of your podcasts, you mentioned you were using Lead Pages –" as I do, good job, we're glad you use that. Great product. "– and that you were putting up a ton of opt-in pages etcetera, etcetera and then I got all inspired and I started doing the same thing and I realized, what am I doing? I completely understand that building a list is so important and that that it has to be done and my wife and I certainly are working on that. But if I just keep building a bunch of opt-in pages that are going to create a bunch of different cold lists because I'm too overwhelmed to keep up with each individual auto-responder sequence and each broadcast and every individual funnel, than what good would this do? It's very confusing. What is your secret behind all of that?" JOCELYN: Hey guys, thanks for your question. I think you are actually a little bit confused because that's not exactly the way that we set things up. We do have several different lead boxes but we actually put everything on one list. SHANE: Okay, what we actually do is, like for example, take Flipped Lifestyle. We have one email list. Everybody who comes into our sales funnel, who signs up on our email list, they are going to get the same sequence. Now we might have a branch or two that take them in different directions based on what happens but pretty much everybody is going to get the same, six or seven emails when they sign up for our email list; they are going to get our free product and hopefully they'll get an offer later to one of the paid products that we offer. But we do have different entry points into the list, Karen, and that's what we use the lead boxes for. For example, let's say we write a blog post about keyword research; I might go record a video that shows people how to use the Google AdWords keyword tool and they have to give me their email to watch that video. That's a separate lead box. People give me their email but they are going to the same Flipped Lifestyle list. I know that person is interested in internet marketing because they are looking up something and they found the page on keyword research but I just need to get them into the sales funnel on internet marketing based on what they were looking for at that time. Somebody else may look for 'How to host a webinar?' well, we have a video that shows exactly how to set up a webinar in Lead Pages and host it live but that video, you have to give an email to watch that video but you are still going to go on that same list. So, we're not juggling dozens and hundreds of cold lists; we know our demographic like things about internet marketing. We know that there are things like sales pages, webinars, keyword research, how to build a website – all those fall under the same umbrella for our avatar of what we are trying to teach people. So, we just need to get them what they are looking for at that time and then put them on the same list. So,

In today’s Q&A, we are helping Matt and Karen understand how we use Opt-in pages and our autoresponder. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Leadpages Google Adwords Keyword Tool How to host a webinar guide Let’s dive into this week’s question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's up guys? Welcome back to another Q&A with S&J where we answer audience questions every Thursday and Saturday that you have about online business. Today's question comes from Matt and Karen and they write, "In one of your podcasts, you mentioned you were using Lead Pages –" as I do, good job, we're glad you use that. Great product. "– and that you were putting up a ton of opt-in pages etcetera, etcetera and then I got all inspired and I started doing the same thing and I realized, what am I doing? I completely understand that building a list is so important and that that it has to be done and my wife and I certainly are working on that. But if I just keep building a bunch of opt-in pages that are going to create a bunch of different cold lists because I'm too overwhelmed to keep up with each individual auto-responder sequence and each broadcast and every individual funnel, than what good would this do? It's very confusing. What is your secret behind all of that?" JOCELYN: Hey guys, thanks for your question. I think you are actually a little bit confused because that's not exactly the way that we set things up. We do have several different lead boxes but we actually put everything on one list. SHANE: Okay, what we actually do is, like for example, take Flipped Lifestyle. We have one email list. Everybody who comes into our sales funnel, who signs up on our email list, they are going to get the same sequence. Now we might have a branch or two that take them in different directions based on what happens but pretty much everybody is going to get the same, six or seven emails when they sign up for our email list; they are going to get our free product and hopefully they'll get an offer later to one of the paid products that we offer. But we do have different entry points into the list, Karen, and that's what we use the lead boxes for. For example, let's say we write a blog post about keyword research; I might go record a video that shows people how to use the Google AdWords keyword tool and they have to give me their email to watch that video. That's a separate lead box. People give me their email but they are going to the same Flipped Lifestyle list. I know that person is interested in internet marketing because they are looking up something and they found the page on keyword research but I just need to get them into the sales funnel on internet marketing based on what they were looking for at that time. Somebody else may look for 'How to host a webinar?' well, we have a video that shows exactly how to set up a webinar in Lead Pages and host it live but that video, you have to give an email to watch that video but you are still going to go on that same list. So, we're not juggling dozens and hundreds of cold lists; we know our demographic like things about internet marketing. We know that there are things like sales pages, webinars, keyword research, how to build a website – all those fall under the same umbrella for our avatar of what we are trying to teach people. So, we just need to get them what they are looking for at that time and then put them on the same list. So,