Brainfluence
Summary: Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
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- Artist: Roger Dooley
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Podcasts:
Ep #140: The Intuitive Customer with Colin Shaw
Ep #139: Messy Can Be Better Than Tidy with Tim Harford
Ep #138: The Customer Loyalty Loop with Noah Fleming
Ep #137: Publish and Market Your Book with Tom Corson-Knowles
Ep #136: The Science of Compelling Stories with Paul Smith
Ep #135: Create a Breakthrough Brand with Gregory Diehl
Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle
Ep #133: Persuade the Lizard with Jim Crimmins
Ep #132: The Inevitable with Kevin Kelly
Ep #131: Hack The Mind of the Online Shopper with Jennie Wong
Ep #130: The Science of Pride with Jessica Tracy
Ep #129: Draw to Win with Dan Roam
Ep #128: Develop Emotional Agility with Susan David
Ep #127: Creating Real Customer Value with Gautam Mahajan
Ep #126: Robert Cialdini’s New Insight: PRE-Suasion