Brainfluence
Summary: Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
- Visit Website
- RSS
- Artist: Roger Dooley
- Copyright:
Podcasts:
Ep #80: How to Use Anchoring and Framing Biases to Sell More
Ep #79: Solving Business Problems with Science
Ep #78: Decoding the Consumer Brain with Darren Bridger
Ep #77: The Brainy Way to Increase Engagement with Brady Wilson
Ep #76: What Your Amygdala Really Does, with Joseph LeDoux
Ep #75: Change The World With Your Authentic Voice with Todd Henry
Ep #74: How to Sell to Tightwads, Spendthrifts, and Everyone Else
Ep #73: How to Steal the Show with Michael Port
Ep #72: Be a Mindsetter with William Greenwald
Ep #71: Building Your Platform with Ben Krueger
Ep #70: How to Launch a Book (or Anything) with Tim Grahl
Ep #69: The Smart Future of Ecommerce with Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra
Ep #68: Disrupting Markets with Nobel Winner Al Roth
Ep #67: Forget Your Weaknesses, Find Your Hidden Strengths with Thuy Sindell
Ep #66: Is Choice Still a Paradox? With Dr. Barry Schwartz
