Brainfluence
Summary: Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
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- Artist: Roger Dooley
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Podcasts:
Ep #50: The Creator’s Code with Amy Wilkinson
Ep #49: Elissa Moses and Neuromarketing Advances
Ep #48: Guy Kawasaki and The Art of The Start 2.0
Ep #47: Habit, and Why Marketers Ignore It with Neale Martin
Ep #46: What Great Brands Do with Denise Lee Yohn
Ep #45: Scientists Get Closer to The “Buy Button” in The Brain with Angelika Dimoka, Paul Pavlou and Vinod Venkatraman
Ep #44: 4 Marketing Lessons from the Cruise Industry
Ep #43: Grow Evergreen Customers with Noah Fleming
Ep #42: Zombie Loyalty with Peter Shankman
Ep #41: The Psychology of Design with Joe Leech
Ep #40: Smarter Conversions with Peep Laja
Ep #39: Make Your Brain More Productive with Andrew Hill
Ep #38: Conversion Psychology with Bart Schutz
Ep #37: Marketing Optimization and Brainfluence with Alex Harris
Ep #36: Psychology Goes Prime Time with Dan Pink
