Web Video Marketing Show

On this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest. 2. From Then to Now [1:30]. Jules explains his broadcast TV background, and why he made the switch to creating information products. 3. Where it all began [4:41]. Jules describes how he began down the information product pathway - a blog about the Flip video camera - and how it lead to his first lot of online income. 4. How to Leverage the Power of a Brand [13:22]. How do you identify a force to leverage? What makes a good product a great opportunity? 5. Learning How to Market Products [17:57]. Ryan and Jules discuss iPhone Video Hero, and the important lessons Jules had to learn to market his videos effectively. Was it trial-and-error? Was it just copying what other people do? 6. List Building for Dummies [24:33]. How did Jules build his list to sell his information product? Here, he explains his approach to selling his product to his audience, building his image, and appealing to his target market. 7. "Focus": The Be-All and End-All [35:19]. Jules details the lessons he had to learn about focusing on the value he can create for other people, how he could keep his ideas "lean" and nail what's important to his audience. 8. Benefitting from Trends [42:22]. One savvy way to sell your information product is to identify a trend early, and come along for the ride. Jules details how.

On this week's episode, Ryan and Nicko discuss what happened in video production in 2013 and what to look out for in 2014. Episode Notes 1. Video Marketing in 2014 [1:22]. Ryan gets stuck into why video marketing will be so important in 2014. 2. Episodic Video and You [4:20]. Why is episodic video becoming so popular and how does it differ from videos of the past? 3. Keep on Tracking [6:32]. Don't know why stat tracking is so important? Want to know if it can be applied to episodic video? Ryan explains all. 4. Corporate Documentaries [8:56]. Ryan explains why his passion for documentaries will really pay off in 2014.  5. A Case Study for the Year [11:06]. The guys analyse a great project the team made for The City of Port Phillip and why they expect more like it in 2014. 6. Developing Relationships in the New Year [18:05]. One of the biggest trends that you should expect to see in the next 12 months. 7. Capturing the Screen [20:04]. Why screen capture videos will explode in 2014. 8. Mark the Occasion [23:28]. Ryan and Nicko discuss how they have seen event videos develop in the past year and where they see them going. Episode Transcription Ryan Spanger: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me and in this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience. Welcome back to the Web Video Marketing Show with Ryan Spanger and Nicko Hancock. This is our final show for 2013. How you doing Nicko Hancock? Nicko Hancock: I'm very well Ryan, and as our listeners will doubtlessly know, we haven't been here for a couple of weeks. We've been on a little bit of a hiatus and it's nothing nefarious. We have been absolutely flat chat for the second half of 2013. Ryan Spanger: This has been the busiest month or six weeks of video production that I have ever done in the last 15 years. Nicko Hancock: Which is good, because the whole aim of this final podcast for 2013 is to look ahead at 2014, and Ryan Spanger's going to give his analysis of the trends that he's seen develop over this year and the video production trends that you can take advantage of in 2014 and a new year. Ryan Spanger: Yeah, these are the things we're going to be looking out for and speaking to our clients and potential clients about. This is where I see video production and promotional video heading. Nicko Hancock: Well Ryan, I know there's a number of different areas you'd like to touch on in this episode of the Web Video Marketing Show, but let's start off on one that's very important to you and one that you've been developing your own skills towards and that is the video marketing side of video production. Ryan Spanger: Yeah, it's interesting how the video production business has developed over the last, I don't know, 15 or 20 years, where initially it was very focused on creating images and editing and storytelling, which is absolutely vital. Most of the industry was made up of people from a creative background who love working with cameras and creating beautiful images and telling stories. Then you'd have this whole other side emerged which is people who work on the web, who work in online marketing, who started to really focus on the video marketing side of things, but didn't necessarily have the skill or the experience to create great looking video and necessarily didn't have that good storytelling background. I think where video production and web video is heading in 2014 is about integrating video production and video marketing, so understanding not only how to make great looking images,

#25: Trends to Look For in 2014

#25: Trends to Look For in 2014

#25: Trends to Look For in 2014

#24: Pre-production advice with David Counsell

On this week's Web Video Marketing Show, Jake Hower Returns to talk about marketing automation with video. Here are the key points for you: * Recapping Jakes last podcast and strategy [5:02]. What's new with jake and how has he changed in episode 4? * Breaking down marketing automation [6:38]. For those new to the marketing automation craze, Ryan and Jake break down exactly what it means * Limitations of technology [8:42]. Jake felt a little limited by the technology of today and decided to do something about it. * Going further into it, where you can take it [9:27]. What marketing automation means to you and how what exactly you can do with it. * What you can get from Wisita [11:00]. Wistia has some powerful video tracking tools and analytics. Ryan and Jake discuss why it's so important and why Wistia is so good at it. * Bringing together Wisita and Fusionsoft [14:25]. A marriage between analytics and marketing automation. * Nurturing your leads automatically [16:52]. Initiating leads automatically is great, but can you nurture your leads through marketing automation? * Customising your automations, creating your own sales sequences [18:57]. Want to customise how your automations run? Want to add something here and there? * There's an App for that. [22:07]. Jake discusses how he brought all of the technology together into a great smartphone app. Handy. * And the results are in... [24:45]. Jake and Ryan discusses the results of all of this technology and marketing automation. * Jake's ideal client [28:57]. Who exactly can benefit the most of Jake's tips, apps and systems? Is this person you?

The tables have turned as Nick Hancock picks Ryan Spanger's brain on his approach and philosophy to filming interviews. Listen to these key points: * Find out what interview style Ryan have been using lately and why [03:21]. Find out the differences between documentary video and straight to camera, and which Ryan prefers. * Something you probably don't know about Ryan. Honing skills [07:11]. Find out how Ryan cultivated his approach to filmmaking in Melbourne. * How do you know you're doing a good job? [10:11] Ryan describes the "sparkle" in his subjects eyes and how you can see it for yourself. * Why so serious? [13:42] Delving into human psychology, we find out why people get nervous when interviewed on camera. The reasons may surprise you. * Apply the psychological theory practically [19:25]. Taking theory and knowledge and finding out how to use it practically isn't easy. Find out how Ryan takes his knowledge and research and applies it to his filmmaking. * Ryan gets fired up [20:37]. Strong language is dropped when Ryan gets passionate calling out fake people and how to get a real response. * Judge not lest ye be judged [24:22]. Will your own prejudices and feelings get in the way of a good interview? What should you leave at home and what can help get the best responses from your subject? * What the Grock? [28:50] Ryan springs some surprising vernacular on Nick to explain how to connect with people and why this is so important. * Investing in your subject [29:54]. What do homeless people and prominent Melbourne politicians have in common? Ryan reveals some interesting truths about the human condition. * Remember this [32:47]. Ryan shares some juicy tips on what to remember when filming an interview. Years of experience being given to you for free. You're welcome. * Boiling it down [33:45]. Ryan and Nick sign off with some great final thoughts on what they have discussed. The 3 main ideas of the podcast are broken down, chewed up and fed to your ear-holes like a bird.  

Today, Ryan Spanger is joined by Nick Hancock as the Web Video Marketing Show discusses their 7 Key Principles for Video Editing. Their key points are: * To take people on a ride [02:07]. As Ryan explains, "people want to be taken on an exciting ride." Editing is not a "linear truth", and it is the role of the editor to manipulate the viewer in to living and breathing the story. * Why it is important to build and release tension - and how you can include this in your editing [05:00]. So much of life is about tension and release, and you can incorporate this into your editing. Discover how to engage the viewer with "anticipation and fulfilment", and what John Landis had to say about this in "The Kentucky Fried Movie". * The practice of cutting from wide to close [10:58]: why it is an important editing convention - and when it's important to break it! * The need for "trial and error" [16:03]. Or, as Ryan puts it, "why we're in the best age of editing ever!" What stops people from moving from being a good editor to being a great editor? Why is editing a lot like childbirth? And why does Ryan encourage editors to "treat themselves like mad scientists in a laboratory?" * The philosophy of "creating meaning through shot selection". [22:26] Have you heard of Sergei Eisenstein? What is the "Odessa Steps Sequence", and what does "montage" have to do with it? Ryan explains how "it's not the shot itself that carries its own inherent meaning, but you get to add that meaning in the edit." * How editing is just one long series of choices, [26:19] and how can you make those choices better. Why is it important not to stress over the small details? What is "idealised perfection", and why is "a film is never finished, it's abandoned"? * Why it's essential to follow the Three Act Structure. [29:25] What comprises the three act structure, and why does it make Ryan's life as a documentary filmmaker easier? * And one bonus tip that'll leave you standing! [32:44] You can download our podcast directly from this link, or find The Web Video Marketing Show on iTunes (https://itunes.apple.com/au/podcast/web-video-marketing-show/id571170077).

Today the Web Video Marketing Show is sitting down with marketing expert Sam Cook, the owner of Prism Communications (http://www.dreamengine.com.au/wp-admin/prism-communications.com). Ryan and Sam have recently traveled across America (http://www.dreamengine.com.au/news-and-interests/documentary-production-in-the-usa/) recording sales videos for Sam's clients, and today's podcast allows them to explain how they've mastered the art of creating great marketing videos. When your clients are selling great products, but not interested in selling themselves, how can you effectively market their products? Sam and Ryan had to formulate a subtler way to market their clients. This podcast is a masterclass on the docu-drama format, and explains in-depth how to use e-mail and video to tell a serialised story. Sam and Ryan discuss their interviewing techniques for getting the best out of their presenters. Find out how passionate story-telling can market your clients, and how to build genuine trust with your interviewees to record better sales videos. Also, learn how to combine "testimonials, visuals, music and a call to action - in which the logical conclusion is the product". How long does it take to establish a "flow" with your presenter? How can you immerse the viewer in drama? What is the "Hero's Journey"? Find out all this, and more, in today's episode of the Web Video Marketing Show.

Today, the Web Video Marketing Show will be sitting down with internet marketing expert and all round good guy David Jenyns. Dave is a marketing and search engine optimisation expert, and runs a company called Melbourne SEO services. I've attended one of Dave's courses, and he is an absolute master of his stuff, as well as being a very good teacher. Now, Dave is quite multitalented, because he also runs a business called Melbourne Video Production, and he's been using video for many years to promote his stuff. In fact, I reckon he's one of the first internet marketers I've come across who really embraces video. Dave is comfortable in front of the camera. Add to this his knowledge of sales, and sales letters, and you have all the ingredients of someone who can really teach us a thing or two about using video marketing to promote your business. We've been talking about web video script writing quite a bit over the last few weeks on the show. Dave's going to add to this by giving us his take on how he approaches producing a sales video. In fact, Dave's been generous enough to run us through the formula he uses to make his videos. You can download this podcast directly from this link (http://media.blubrry.com/webvideo/content.blubrry.com/webvideo/WVMS-2013-07-08-019.mp3), or find The Web Video Marketing Show podcast on iTunes (https://itunes.apple.com/au/podcast/web-video-marketing-show/id571170077).

On today's episode of the Web Video Marketing Show, Ryan Spanger speaks to Nathan Grant, Dream Engine's web video script-writing expert, to identify some simple steps that can have an immediate and beneficial effect on how people write scripts for web video. Ryan and Nathan discuss: * Using simpler language and shorter sentences. * Engage the viewer! Get their attention from the start! * Get to know the audience you're writing for. * Keep it authentic - be yourself! * How important it is to ask why you write the way that you do, and how should you be writing for web video. The Dream Engine team also explains their six simple steps to writing great web videos: * Summarise in one or two sentances exactly what your video is about. * Articulate the challenges that your video is solving for the audience. * Establish who you are - and why your audience should listen to you! * The "Meat and Potatoes": exactly what the audience needs to know. * Outcome expectations: By taking these actions, what results should your audience expect? * End on a Call to Action: what should your audience's next steps be?

On today's episode of the Web Video Marketing Show podcast, Ryan and Nick discuss: * Our seven tips for a successful video interview. Find out the philosophies of interviewing, and the simple steps you can follow to have a more engaging interview - and a better finished product! * We also discuss how we've been making our videos more dynamic by using our glidecam, and what benefits it can have on the quality of your video. * And our tech tip for this week, the "low-hanging fruit" of web video: using makeup to increase the quality of your videos.   Episode Notes: - For examples of glidecam use in our videos, watch our Australian Synchrotron (http://www.dreamengine.com.au/tips-and-resources/australian-synchrotron/) video, or view our City in Transition (http://dreamengine.wistia.com/medias/vlxh6exb2i)project. - To subscribe to our weekly video news updates, simply fill out the boxes here (http://www.dreamengine.com.au/podcast/interview-tips-for-video-production/), and never miss an update! You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes (https://itunes.apple.com/au/podcast/web-video-marketing-show/id571170077).

Today on the Web Video Marketing Show, Ryan is joined by Nick Hancock, the Studio Manager at Dream Engine. In this episode, we cover: * It's Not About The Camera: You can splurge all of your money on a tricked-up kit and lenses, but are there cannier, smarter ways to produce videos that will save you money? * It's Not About You: a basic principal about creating content for your audience, not for yourselves. * We talk about the concept of "Showing", not "Telling", offering important information about harnessing the visual aspect of video. * And we introduce the idea of "One Purpose", and how answering one simple question can help you get the best result from your video. We'll also discuss the importance of white balancing your camera, and explain how an effective video case study (http://www.dreamengine.com.au/clients/case-studies/) can help promote your work in an incredibly powerful way.

Have you ever read a book called "Crush It!" by Gary Vaynerchuk? I read this book a few years ago and it was incredibly inspiring. If you haven't read it, I strongly recommend you check it out. In the book, Gary Vaynerchuck talks about taking your passion, or a subject you have a particular interest or expertise in, and creating a business around that, no matter how specified or rare that niche is. Today I’m speaking to Brenton Ford. Brenton is the brains behind Effortless Swimming (http://www.youtube.com/user/EffortlessSwimming). He has a swimming background, and has created a really successful online business that provides coaching and training to swimmers, that he has mainly built and publicised through video. In the four years since he's started his YouTube channel, Brenton has had well over two million views. Brenton is an excellent example of someone who is successfully using video to really grow their business, and has a number of easy, effective ideas to pass on about building your brand online. We'll discuss his video marketing strategy, why his approach to web video has changed since he started marking them, and how he's rapidly grown his audience by following a few simple tips. You can download this episode directly from this link, or find The Web Video Marketing Show on iTunes (https://itunes.apple.com/au/podcast/web-video-marketing-show/id571170077).