Summary: On this week's Web Video Marketing Show, Jake Hower Returns to talk about marketing automation with video. Here are the key points for you: * Recapping Jakes last podcast and strategy [5:02]. What's new with jake and how has he changed in episode 4? * Breaking down marketing automation [6:38]. For those new to the marketing automation craze, Ryan and Jake break down exactly what it means * Limitations of technology [8:42]. Jake felt a little limited by the technology of today and decided to do something about it. * Going further into it, where you can take it [9:27]. What marketing automation means to you and how what exactly you can do with it. * What you can get from Wisita [11:00]. Wistia has some powerful video tracking tools and analytics. Ryan and Jake discuss why it's so important and why Wistia is so good at it. * Bringing together Wisita and Fusionsoft [14:25]. A marriage between analytics and marketing automation. * Nurturing your leads automatically [16:52]. Initiating leads automatically is great, but can you nurture your leads through marketing automation? * Customising your automations, creating your own sales sequences [18:57]. Want to customise how your automations run? Want to add something here and there? * There's an App for that. [22:07]. Jake discusses how he brought all of the technology together into a great smartphone app. Handy. * And the results are in... [24:45]. Jake and Ryan discusses the results of all of this technology and marketing automation. * Jake's ideal client [28:57]. Who exactly can benefit the most of Jake's tips, apps and systems? Is this person you?
