Summary: Today the Web Video Marketing Show is sitting down with marketing expert Sam Cook, the owner of Prism Communications (http://www.dreamengine.com.au/wp-admin/prism-communications.com). Ryan and Sam have recently traveled across America (http://www.dreamengine.com.au/news-and-interests/documentary-production-in-the-usa/) recording sales videos for Sam's clients, and today's podcast allows them to explain how they've mastered the art of creating great marketing videos. When your clients are selling great products, but not interested in selling themselves, how can you effectively market their products? Sam and Ryan had to formulate a subtler way to market their clients. This podcast is a masterclass on the docu-drama format, and explains in-depth how to use e-mail and video to tell a serialised story. Sam and Ryan discuss their interviewing techniques for getting the best out of their presenters. Find out how passionate story-telling can market your clients, and how to build genuine trust with your interviewees to record better sales videos. Also, learn how to combine "testimonials, visuals, music and a call to action - in which the logical conclusion is the product". How long does it take to establish a "flow" with your presenter? How can you immerse the viewer in drama? What is the "Hero's Journey"? Find out all this, and more, in today's episode of the Web Video Marketing Show.
