Summary: <p>To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly.</p> <p>To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories.</p> <p>Know more about him and his organization at <a href="https://squashandstretch.net">https://squashandstretch.net</a></p>
