Marketing Trends

Peter Isaacson is the CMO of Demandbase and one of the originators of the ABM product category. He joined us to explain how to optimize ABM. He also gave tips for better storytelling and category creation.

How can you turn your marketing department from a cost center to a revenue generator? We brought in Nicole Kingsley Brunner, CMO of Manning and Napier, to help us find out. Nicole has transformed her firm’s marketing, and helped them grow from around $6 billion dollars of assets under management when she started to more than $20 billion under management today.

In part 2 of our interview with Corinne, she explains why “if you build it they will come” is absolutely wrong, how to get buy-in on long-term marketing projects, and why she thinks that every marketer could benefit from doing a stint in services marketing.

Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 1 of our interview with Corinne, she talks about how a relentless focus on design helped spur that growth.

This episode of Marketing Trends is part 2 of our interview with Rob Norman, Director of US Field Marketing at Box. In this episode, Rob talks all about pipeline: How to generate demand, how to measure pipeline, how to work with sales to attribute credit, and more.

Many international organizations struggle to maintain a cohesive message while also adapting to local differences in foreign markets. To better understand how to achieve this balance, we brought in Rob Norman, director of US Field Marketing at Box.

How do marketers get sales organizations to buy in and support their efforts? On this episode of Marketing Trends, we brought in TJ Waldorf to help answer that question. TJ is the Head of Global Marketing at INAP, and spent more than a decade in B2B sales before moving over to marketing.

Nate Skinner, VP of Product Marketing for Salesforce B2B Marketing, joins Marketing Trends to discuss how to create memorable marketing experiences, and how to use technologies like artificial intelligence, marketing automation, and augmented reality.

Ron Schneidermann, COO and CMO of AllTrails, joined Lauren and Ian in-studio to talk about his background in marketing, why he serves as both COO and CMO, and what it was like to raise money from Chris Sacca.

Ada Chen Rekhi, founder and COO of Notejoy, joins Marketing Trends to discuss how to structure and hire for an effective marketing organization.

Ty Shay, Global CMO of Norton Lifelock, joins Marketing Trends to discuss his original theory of performance storytelling, and give tips on career management for marketers.

Ty Shay, Global CMO of Norton Lifelock, joins Marketing Trends to discuss how to create a campaign that will stick in people’s minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing.

Jeff Titterton is the CMO of Zendesk. Jeff has more than 20 years of experience in marketing for innovative technology companies. On this episode, Jeff talks about his background, the future of AI in marketing, and how product launches are frequently mismanaged.

Beth Comstock is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity and the Power of Change. In this interview, Chad and Beth discuss how to stop tribalism in your business, developing better frameworks for creativity and the writing process behind Beth’s new book Imagine It Forward.

Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. On part 2, Brian continues discussing the top marketing trends of 2019.