The Power of a Design Mindset with Corinne Sklar (Part 1)




Marketing Trends show

Summary: Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 1 of our interview with Corinne, she talks about how a relentless focus on design helped spur that growth.