Marketing Trends
Summary: Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
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Podcasts:
Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.
Vice President of Marketing and Owned Brands at Scentbird, Isamar Batista, explains how Scentbird utilizes email marketing to gain subscribers, why social media is humanizing brands, and the importance of being honest with your customers.
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
Author and the former CEO of General Assembly Ed Nevraumont, discusses the most effective ways to utilize personalization, why rebranding to buck the status quo is never a good idea, and he gives his three-step process to great marketing.
Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.
Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend.
CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.
Evan Kohn, the Chief Business Officer and head of Marketing at Pypestream, discusses why conversational A.I. is changing how companies view call centers.
Joel Horwitz, Chief Product Officer of AudioEye, discusses why companies can no longer be complacent when it comes to Digital Accessibility and the need for all websites to be ADA compliant.
Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.
CEO and Founder of Varci Media, Shondell Varcianna, chats about how to create content that resonates with your audience, why social groups are a great way to understand the conversation that’s already happening, and why engagement is not a one-size-fits-all approach.
Conga CMO, Daniel Incandela, discusses the intricacies of navigating a rebrand, why storytelling needs to be at the center of everything marketers do, and why his path to CMO is not your traditional track.
Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO, discusses the importance of virtual events moving forward and why it’s time for CMOs to embrace their real role within their department.
Grad Conn, the Chief Experience and Marketing Officer at Sprinklr, discusses his days shepherding the team at Microsoft US, why broadcast media is undergoing its biggest shift since the 20th century, and why marketers need to be focused on multiple channels.
Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.
