The Flipped Lifestyle Podcast

  In today’s podcast we’re going to talk about more about how you should be using paid advertising on social media. In our opinion paid advertising is one of the best ways to kick start your growth, you can’t just sit back and hope for organic growth. Honestly you can’t afford not to be using paid advertising! [Tweet "You can’t afford not to pay for social media advertising "] You will learn Why paid advertising is the best way to boost your launch. A great idea for getting some “seed” money to get started. Invest up front so you can live the way you want in the future. Why you should just get something out there, so you can test results. That you should start with leads not sales. Links and resources mentioned in today’s show Last weeks “part 1” episode Start your first digital product Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Hey guys, I just put my Digital Product I mad in Flip Your Life on sale today...and made my first sell!!!! So excited, thanks S&J. I would have never finished without you guys! Byron Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast we're going to finish our chat about how to use paid advertising on social media. [spoiler] SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, thanks for joining us for today's Flipped Lifestyle podcast; we are going to be continuing our discussion on paid social media advertising today. We started out last week telling you our first three tips about paid social media advertising and they are, to know your objective, know your audience and know your ads. So, if you missed that show on last week's broadcast, you can head on over to Flippedlifestyle.com/Podcast36 and you can check those out. But before we get into the other tips on paid advertising, Shane is going to share with you a success story from one of our Flip Your Life students. SHANE: We get a ton of emails each week about people using our tips and tactics that we talk about on our podcast or on our Flip Your Life course to really take their business to the next level, maybe it's kind of like having an a-ha moment or even making sales. So we decided a couple of weeks ago, that we'd be started sharing these with you because they're really motivating to us and we want it to motivate you guys that are out there trying to get started in this online business stuff that there are tons of people out there doing this. It is possible and people are having real success because they are taking action. We always tell people, it's nothing magic about what we say; we just tell you exactly...

In today’s Q&A, we are helping Laura figure out what a sales page is and the best tool for creating sales pages. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Leadpages Sales page for the Flip your Life Community Sales page for Elementary Librarian Let’s dive into this week’s question! JOCELYN: Hey guys, welcome to today's Q&A mini podcast. I'm a little bit sick so I'm a little bit hoarse and sorry about that. SHANE: My voice is back from the SEC tournament though. So as soon as I got mine back, Jocelyn lost hers. JOCELYN: Yeah, so we are recording while we can. Today's question is from Laura Varner and Laura says, "I've heard you mention a lead page in your podcast. Could you explain exactly what that is? I really don’t understand the concept and the benefits." SHANE: Okay, there's a lot of different pages that people talk about when they talk about online marketing; there are sales pages, landing pages, squeeze pages. Well basically what Lead Pages does – Lead Pages is a company and you can find them at Leadpages.net and Lead Pages created a system where you can go in and use templates to make sales pages very quickly and very easily. It's pretty much just drag and drop, plug and play and when you go in – a sales page is very complicated to create. So Lead Pages makes it where you click a button, you can add a video, you click a button, you can add a picture and they have already created all of the templates for you and they also track data over all of the people who use Lead Pages so they can actually tell what lead pages – they can actually tell which lead pages convert better, which ones produce more money, which once get people to click buttons better, which ones collect emails the best and it's just a powerful tool. Lead Pages is not something like – you don’t create a lead page. Lead Pages is a tool that you use to create sales pages on your website very quickly, very easily and they let you track data to see which of your sales pages are working the best. JOCELYN: I really like to use Lead Pages because they already have everything set up for you. So all of the text is already there and they give you examples of things to type so you don’t have to wrack your brain and think, 'Okay, I'm not a very salesy person, what am I going to write?' It's already there for you. So, all you have to do is delete the benefits of the product that is already on the lead page and put in the features and benefits of your product. So it's really simple to use, it makes you be able to write sales pages really quickly and they work really well. I've been using them on my Elementary Librarian site for about a year now and it's just such a big difference in what I was doing before and what I'm doing now and the conversion is so much better. SHANE: When we used to create sales pages before, we would basically have to go in and create like blog posts or pages and we would have to move all the buttons around and get things to look correctly and have to center them and we were literally spending five days sometimes on getting a lead page or a sales page to look exactly the way we wanted it to. When Lead Pages came out, we realized that this tool was so powerful, we could create the same sales pages that would look a hundred times better in Lead Pages and we could do it in two hours instead of like five days. So, it's really a no-brainer tool. It's especially good for people just starting out because if you don’t know a lot about HTML and you don’t know a lot about CSS and you are trying to make really nice landing pages and sales pages (which are the same thing) on your website, then it's going to be really difficult for you to get it to look the way you want it and Lead Pages has...

In today’s Q&A, we are helping Laura figure out what a sales page is and the best tool for creating them. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Leadpages Sales page for Flip your Life course Sales page for Elementary Librarian Let’s dive into this week’s question! JOCELYN: Hey guys, welcome to today's Q&A mini podcast. I'm a little bit sick so I'm a little bit hoarse and sorry about that. SHANE: My voice is back from the SEC tournament though. So as soon as I got mine back, Jocelyn lost hers. JOCELYN: Yeah, so we are recording while we can. Today's question is from Laura Varner and Laura says, "I've heard you mention a lead page in your podcast. Could you explain exactly what that is? I really don’t understand the concept and the benefits." SHANE: Okay, there's a lot of different pages that people talk about when they talk about online marketing; there are sales pages, landing pages, squeeze pages. Well basically what Lead Pages does – Lead Pages is a company and you can find them at Leadpages.net and Lead Pages created a system where you can go in and use templates to make sales pages very quickly and very easily. It's pretty much just drag and drop, plug and play and when you go in – a sales page is very complicated to create. So Lead Pages makes it where you click a button, you can add a video, you click a button, you can add a picture and they have already created all of the templates for you and they also track data over all of the people who use Lead Pages so they can actually tell what lead pages – they can actually tell which lead pages convert better, which ones produce more money, which once get people to click buttons better, which ones collect emails the best and it's just a powerful tool. Lead Pages is not something like – you don’t create a lead page. Lead Pages is a tool that you use to create sales pages on your website very quickly, very easily and they let you track data to see which of your sales pages are working the best. JOCELYN: I really like to use Lead Pages because they already have everything set up for you. So all of the text is already there and they give you examples of things to type so you don’t have to wrack your brain and think, 'Okay, I'm not a very salesy person, what am I going to write?' It's already there for you. So, all you have to do is delete the benefits of the product that is already on the lead page and put in the features and benefits of your product. So it's really simple to use, it makes you be able to write sales pages really quickly and they work really well. I've been using them on my Elementary Librarian site for about a year now and it's just such a big difference in what I was doing before and what I'm doing now and the conversion is so much better. SHANE: When we used to create sales pages before, we would basically have to go in and create like blog posts or pages and we would have to move all the buttons around and get things to look correctly and have to center them and we were literally spending five days sometimes on getting a lead page or a sales page to look exactly the way we wanted it to. When Lead Pages came out, we realized that this tool was so powerful, we could create the same sales pages that would look a hundred times better in Lead Pages and we could do it in two hours instead of like five days. So, it's really a no-brainer tool. It's especially good for people just starting out because if you don’t know a lot about HTML and you don’t know a lot about CSS and you are trying to make really nice landing pages and sales pages (which are the same thing) on your website, then it's going to be really difficult for you to get it to look the way you want it and Lead Pages has it al...

In today’s Q&A, we are helping Michael decide if he should start a new site or continue on with his domain and blog that has grown stagnant. [Tweet "Should I rebrand my site?!?"] Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s question from Michael Taylor at Householdbudgetcoach.com Let’s dive into this week’s question! SHANE: What's going on guys, welcome back to another Q&A with S&J. Today's question comes from Michael Taylor and Michael writes, "I'd like to restart my stagnant personal finance blog, Householdbudgetcoach.com. I am currently positioned as a personal finance coach but I'm considering rebranding and redoing my site copy, maybe a new URL too and creating an online personal finance course. Trading time for dollars as a coach has lost its appeal in my busy family life and full time job. Where should I start? Should I rebrand my site, start over or jump straight into creating my online course? Thanks. JOCELYN: Hey Michael, thanks for your question. If I were you, I would not start all over again. Your domain name, Householdbudgetcoach.com is still okay for doing a personal finance course. That will work just fine. So what I would do is just work on getting the language about one-on-one coaching off of there and maybe adding in some information that people who were looking for a personal finance course will be looking for. So maybe you can write some blog posts, things like that that would bring you some traffic from the search engines and if you want to have sort of a new look and feel, I think it's still okay on that same domain name that you have. SHANE: I agree. I don’t think there's any reason you should start completely over when you want to change the direction of your website especially since you are going to be talking about the same kind of content that you already are doing. You might as well just use whatever you've got. You can change the look and feel, maybe go hire a designer and just tell him to come in and say, change this, make it look better, put a fresh coat of paint on everything and then while they are doing that, you could just write 10-20 new blog posts on the side and as soon as your new site or your new look goes live on that same domain name, you can just put the new content out, let it roll out just like normal. Put it on a schedule and all of your old stuff is going to disappear into the background anyway. But you really don’t want to mess around with redirects, you don’t want to have to lose all of that search traffic that you have got from stuff that you've written before, you are still going to be getting traffic coming to your website off of your old posts. So instead of starting completely from scratch and having to sit there for a month or two, and get WordPress set back up and redo the entire site, it's probably better if you just kind of come in like you never left and just start back where you left off at. Also, if you do have an audience that already came to your website, that already enjoyed your old content, just send them an email or put something up like, 'Hey, new site, check it out!' and then you might want to drop a hint and say, 'Hey, I'm thinking about making an online course. I'd love for you to click this link and take a survey to tell me if this is something that you would want.' Don’t just start making a course. Never start making a digital product without testing your audience first. If you have had this blog for a while, you can go ahead and ask the people that are already reading it or if you have already got an email list, you can pull them but do some kind of research to real people and ask them if that is what they want. You may think they want one product and they may want another. So, normally we would say yeah,

In today’s Q&A, we are helping Michael decide if he should start a new site or continue on with his domain and blog that has grown stagnant. [Tweet "Should I rebrand my site?!?"] Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s question from Michael Taylor at Householdbudgetcoach.com Let’s dive into this week’s question! SHANE: What's going on guys, welcome back to another Q&A with S&J. Today's question comes from Michael Taylor and Michael writes, "I'd like to restart my stagnant personal finance blog, Householdbudgetcoach.com. I am currently positioned as a personal finance coach but I'm considering rebranding and redoing my site copy, maybe a new URL too and creating an online personal finance course. Trading time for dollars as a coach has lost its appeal in my busy family life and full time job. Where should I start? Should I rebrand my site, start over or jump straight into creating my online course? Thanks. JOCELYN: Hey Michael, thanks for your question. If I were you, I would not start all over again. Your domain name, Householdbudgetcoach.com is still okay for doing a personal finance course. That will work just fine. So what I would do is just work on getting the language about one-on-one coaching off of there and maybe adding in some information that people who were looking for a personal finance course will be looking for. So maybe you can write some blog posts, things like that that would bring you some traffic from the search engines and if you want to have sort of a new look and feel, I think it's still okay on that same domain name that you have. SHANE: I agree. I don’t think there's any reason you should start completely over when you want to change the direction of your website especially since you are going to be talking about the same kind of content that you already are doing. You might as well just use whatever you've got. You can change the look and feel, maybe go hire a designer and just tell him to come in and say, change this, make it look better, put a fresh coat of paint on everything and then while they are doing that, you could just write 10-20 new blog posts on the side and as soon as your new site or your new look goes live on that same domain name, you can just put the new content out, let it roll out just like normal. Put it on a schedule and all of your old stuff is going to disappear into the background anyway. But you really don’t want to mess around with redirects, you don’t want to have to lose all of that search traffic that you have got from stuff that you've written before, you are still going to be getting traffic coming to your website off of your old posts. So instead of starting completely from scratch and having to sit there for a month or two, and get WordPress set back up and redo the entire site, it's probably better if you just kind of come in like you never left and just start back where you left off at. Also, if you do have an audience that already came to your website, that already enjoyed your old content, just send them an email or put something up like, 'Hey, new site, check it out!' and then you might want to drop a hint and say, 'Hey, I'm thinking about making an online course. I'd love for you to click this link and take a survey to tell me if this is something that you would want.' Don’t just start making a course. Never start making a digital product without testing your audience first. If you have had this blog for a while, you can go ahead and ask the people that are already reading it or if you have already got an email list, you can pull them but do some kind of research to real people and ask them if that is what they want. You may think they want one product and they may want another. So, normally we would say yeah,

In today’s podcast we’re going to talk about we’re going to talk about how to use paid advertising on social media. To many people start trying to figure out paid advertising without looking at the bigger picture, so that’s why today we’re going to help you understand the strategy before diving into the tactics. [Tweet "The Game has Changed, Free ride is over, Now what? "] You will learn The social media advertising principles you should. Why “paying to play” is actually an advantage. How to define your objective. How to know your audience. How to design and create your ads. Links and resources mentioned in today’s show Facebook Text Measuring Tool Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Big thanks and shout out to you guys for putting together the Flip Your Life course! I received my email stating I completed the 29 day Flip Your Life course and during that time I've completed 4 ebooks (and all are for sale)! Jr Gautreaux‎ Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to talk about how to use paid advertising on social media. [spoiler] SHANE: What's going on guys, welcome back to another episode of the Flipped Lifestyle podcast. We've got a little case of the giggles going on here because every time we hit 'Record' on this episode, a car keeps backfiring in our neighborhood or something going on. I don’t know, there's a lot of noise outside today for some reason. So, if you hear something crazy, it's either the dishwasher which is also – we got a lot of dishes, we're trying to get caught up here and that's running and we have cars shooting at us or something. JOCELYN: And I'm also sick so I might cough. SHANE: And Jocelyn is sick so she might cough or sneeze and so this might be the worst episode ever of the Flipped Lifestyle podcast by the time we're done or the best. You never know. All right guys, we have a great topic today; we're gonna talk about how to use paid advertising on social media. Our last two podcasts we talked about three kinds of avenues for getting traffic to your website on social media like Facebook, Twitter, Pinterest, things like that. We're gonna get into today how to use money to buy traffic and that is how the game is played in modern internet marketing. You've got to pay to play so you've got to have some good strategies when you go into your advertising campaigns. We are not going to get into the exact specifics of how to set up Facebook campaigns or how to set up ads on Twitter; we're gonna – what we are actually gonna do is just talk about principles, foundation type stuff that you should be applying to all of your social media ad campaigns. But before we do that, we want to read a success story from one of our stud...

In today’s podcast we’re going to talk about we’re going to talk about how to use paid advertising on social media. To many people start trying to figure out paid advertising without looking at the bigger picture, so that’s why today we’re going to help you understand the strategy before diving into the tactics. [Tweet "The Game has Changed, Free ride is over, Now what? "] You will learn The social media advertising principles you should. Why “paying to play” is actually an advantage. How to define your objective. How to know your audience. How to design and create your ads. Links and resources mentioned in today’s show Facebook Text Measuring Tool Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Big thanks and shout out to you guys for putting together the Flip Your Life course! I received my email stating I completed the 29 day Flip Your Life course and during that time I've completed 4 ebooks (and all are for sale)! Jr Gautreaux‎ Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to talk about how to use paid advertising on social media. [spoiler] SHANE: What's going on guys, welcome back to another episode of the Flipped Lifestyle podcast. We've got a little case of the giggles going on here because every time we hit 'Record' on this episode, a car keeps backfiring in our neighborhood or something going on. I don’t know, there's a lot of noise outside today for some reason. So, if you hear something crazy, it's either the dishwasher which is also – we got a lot of dishes, we're trying to get caught up here and that's running and we have cars shooting at us or something. JOCELYN: And I'm also sick so I might cough. SHANE: And Jocelyn is sick so she might cough or sneeze and so this might be the worst episode ever of the Flipped Lifestyle podcast by the time we're done or the best. You never know. All right guys, we have a great topic today; we're gonna talk about how to use paid advertising on social media. Our last two podcasts we talked about three kinds of avenues for getting traffic to your website on social media like Facebook, Twitter, Pinterest, things like that. We're gonna get into today how to use money to buy traffic and that is how the game is played in modern internet marketing. You've got to pay to play so you've got to have some good strategies when you go into your advertising campaigns. We are not going to get into the exact specifics of how to set up Facebook campaigns or how to set up ads on Twitter; we're gonna – what we are actually gonna do is just talk about principles, foundation type stuff that you should be applying to all of your social media ad campaigns. But before we do that, we want to read a success story from one of our students. JOCELYN: All right, today's success story is from J.R.

In today’s Q&A, we are helping Arlene find a good digital product to create for her online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Google Keyword Planner Let’s dive into this week’s question! JOCELYN: It says, "Hello, I'm from Cincinnati." We are very close to you Arlene. It says, "What steps can I take to find a good digital product to create?" This is a really good question. It's actually one that we get a lot. People always email us and they want to know, 'What should I make?' SHANE: "What do you think I could sell to make money online?" That's a huge thing we get in person a lot too. JOCELYN: Yeah, and that's really a great place to start of course, because you have to know what you are doing before you can figure out how to get there. So, what we did when we were starting our online businesses is, we decided to make something that would help us in our regular jobs. We were still working regular jobs at the time and we didn’t want to spend a lot of time making products that may or may not sell. So my theory was, if I made something that would help me in my day job, at least I would be able to use it if it completely failed. So, that is how I got started making lesson plans and I did all of this in my free time of course and that is what I did. I didn’t have to be the most state-of-the-art librarian. In fact, I had only worked as a librarian for like three years. So, I didn’t know everything there was to know about making lesson plans or about being a great librarian. I just knew that I had a problem that I needed good quality lesson plans and I couldn’t find them online. So I figured that if I had that problem, then someone else probably had that problem too and that is how we got started doing what we were doing. If you have a job where, maybe you can't really make a product that would help you, say if you are a – what would be a good example? If you are, say a cashier maybe and there is nothing that you can really do to improve on that job process, maybe you could do something on a subject that you really love. A great way to know what you should be doing a product on is to ask friends or family members: what am I really good at? What would you say that I could teach someone else to do? Even if you don’t have an idea yourself, you might be able to have someone else come up with a good idea for you. SHANE: And the key thing to remember on what Jocelyn is talking about there is, you don’t have to be you know, a PhD Nobel prizewinner to create a digital project. You just have to be expert enough. Jocelyn had been a librarian for three years but there are thousands of librarians every year that had less experience than her and she is the one who created the product. There might be people more qualified to create lesson plans for a library but they are not doing it. It's the same thing in your field. If you are expert enough in something, you should go out and do it and about the things that you love, whatever hobbies you have, you can create a digital product. Even just to learn the process and to start it online, don’t think your first idea is going to make you millions of dollars. It's not going to but you need something to get started. So if you aren’t really excited about maybe creating something for work, then pick the thing you love to do the most, your greatest hobby and create a digital product for that. I've got a buddy of mine who loves wrestling and he is dying to start a pro-wrestling podcast and he wants to write like a history book about pro-wrestling. [Laughs] So that’s probably not a million-dollar idea but it would be an amazing thing to do just to get started, just to learn the process, how do I deliver this, how do I take payments, how do I do all these things.

In today’s Q&A, we are helping Arlene find a good digital product to create for her online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Google Keyword Planner Let’s dive into this week’s question! JOCELYN: It says, "Hello, I'm from Cincinnati." We are very close to you Arlene. It says, "What steps can I take to find a good digital product to create?" This is a really good question. It's actually one that we get a lot. People always email us and they want to know, 'What should I make?' SHANE: "What do you think I could sell to make money online?" That's a huge thing we get in person a lot too. JOCELYN: Yeah, and that's really a great place to start of course, because you have to know what you are doing before you can figure out how to get there. So, what we did when we were starting our online businesses is, we decided to make something that would help us in our regular jobs. We were still working regular jobs at the time and we didn’t want to spend a lot of time making products that may or may not sell. So my theory was, if I made something that would help me in my day job, at least I would be able to use it if it completely failed. So, that is how I got started making lesson plans and I did all of this in my free time of course and that is what I did. I didn’t have to be the most state-of-the-art librarian. In fact, I had only worked as a librarian for like three years. So, I didn’t know everything there was to know about making lesson plans or about being a great librarian. I just knew that I had a problem that I needed good quality lesson plans and I couldn’t find them online. So I figured that if I had that problem, then someone else probably had that problem too and that is how we got started doing what we were doing. If you have a job where, maybe you can't really make a product that would help you, say if you are a – what would be a good example? If you are, say a cashier maybe and there is nothing that you can really do to improve on that job process, maybe you could do something on a subject that you really love. A great way to know what you should be doing a product on is to ask friends or family members: what am I really good at? What would you say that I could teach someone else to do? Even if you don’t have an idea yourself, you might be able to have someone else come up with a good idea for you. SHANE: And the key thing to remember on what Jocelyn is talking about there is, you don’t have to be you know, a PhD Nobel prizewinner to create a digital project. You just have to be expert enough. Jocelyn had been a librarian for three years but there are thousands of librarians every year that had less experience than her and she is the one who created the product. There might be people more qualified to create lesson plans for a library but they are not doing it. It's the same thing in your field. If you are expert enough in something, you should go out and do it and about the things that you love, whatever hobbies you have, you can create a digital product. Even just to learn the process and to start it online, don’t think your first idea is going to make you millions of dollars. It's not going to but you need something to get started. So if you aren’t really excited about maybe creating something for work, then pick the thing you love to do the most, your greatest hobby and create a digital product for that. I've got a buddy of mine who loves wrestling and he is dying to start a pro-wrestling podcast and he wants to write like a history book about pro-wrestling. [Laughs] So that’s probably not a million-dollar idea but it would be an amazing thing to do just to get started, just to learn the process, how do I deliver this, how do I take payments, how do I do all these things.

In today’s Q&A, we are helping Mandy Taylor figure out the difference between tags and categories in WordPress. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "A good rule of thumb is no more than 10 tags & 2 categories per post"] Let’s dive into this week’s question! SHANE: What's going on guys, welcome back to another Q&A with S&J mini podcast where we answer your questions. Please excuse my voice today before we get started. We just got back from the SEC Tournament to watch our beloved Kentucky Wildcats win the SEC Championship and I yelled a little too much this weekend. We do batch these Q&A podcasts when we record them and we record six to seven at a time so you will hear my raspy voice for the next few episodes over the next couple of weeks because I kind of blew it out now in Nashville. So let's get on to today's question and it comes from Mandy Taylor and we actually had an easy name to read this week, thank goodness. Mandy writes, "What is the difference between tags and categories in WordPress? When should I use each? It's very confusing. Thank you guys for all you do." JOCELYN: Hey Mandy, thanks for your question. I'm gonna start out by talking about categories. Categories are very broad subjects that you would associate your posts with. So for instance, we might do like podcasts because that's a part of our website. So this Q&A might go in the 'Q&A' category and our longer podcast might go on a 'Podcast' category. So you probably won't have a ton of categories on your website; I mean probably a handful, I'd say no more than 10 depending on what you are doing. On my Elementary Librarian site, I have probably three or four. I don’t do a whole lot of categories but it just groups things according to what people are looking for on your website. It's a good idea to only associate a post with one or possibly two categories when you are writing it because it gets really confusing if you put it in too many. So just make sure that you do that as you write your posts. Categories could also be thought of sort of like sections of a library. I would think, me being a former librarian, I think of that – I would think of it sort of as like Fiction, Non-fiction or Biographies. That's how my library was arranged when I was still working at school and those things are more of the categories and actual subjects of books like insects or animals or famous people, those would be more like tags and Shane is going to tell you more about that. SHANE: Tags are basically specific keywords that go with the article you are writing so that people can search in a search bar on your website and easily find articles about that subject or find out what that article was about. For example, jumping off of what Jocelyn said, you may have a broad category called 'Non-fiction books' or 'Non-fiction articles' and then you wrote maybe an article about insects and that specific article was about, I don’t know, ants or beetles or whatever. So you might write – in your tags, you might put things like ants, what's it called ant-nests, I don’t know, whatever we are talking about; we are talking about ants and bugs okay. JOCELYN: This went downhill quickly. SHANE: This went downhill very quickly but you would not tag that post with, I don’t know 'Grasshoppers' and 'Spiders' because the article itself is about ants so whatever you mentioned about ants, maybe you are an Orchid-man and you got a website about how to kill ants, so you write about four specific things that get rid of ants in your house, you would only mention those things in your tags and they are just identifiers. It's just like kind of like putting a post-it note on a page in a book and you want to turn to that page quickly to find that information. When people use your search bar on your site,

In today’s Q&A, we are helping Mandy Taylor figure out the difference between tags and categories in WordPress. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "A good rule of thumb is no more than 10 tags & 2 categories per post"] Let’s dive into this week’s question! SHANE: What's going on guys, welcome back to another Q&A with S&J mini podcast where we answer your questions. Please excuse my voice today before we get started. We just got back from the SEC Tournament to watch our beloved Kentucky Wildcats win the SEC Championship and I yelled a little too much this weekend. We do batch these Q&A podcasts when we record them and we record six to seven at a time so you will hear my raspy voice for the next few episodes over the next couple of weeks because I kind of blew it out now in Nashville. So let's get on to today's question and it comes from Mandy Taylor and we actually had an easy name to read this week, thank goodness. Mandy writes, "What is the difference between tags and categories in WordPress? When should I use each? It's very confusing. Thank you guys for all you do." JOCELYN: Hey Mandy, thanks for your question. I'm gonna start out by talking about categories. Categories are very broad subjects that you would associate your posts with. So for instance, we might do like podcasts because that's a part of our website. So this Q&A might go in the 'Q&A' category and our longer podcast might go on a 'Podcast' category. So you probably won't have a ton of categories on your website; I mean probably a handful, I'd say no more than 10 depending on what you are doing. On my Elementary Librarian site, I have probably three or four. I don’t do a whole lot of categories but it just groups things according to what people are looking for on your website. It's a good idea to only associate a post with one or possibly two categories when you are writing it because it gets really confusing if you put it in too many. So just make sure that you do that as you write your posts. Categories could also be thought of sort of like sections of a library. I would think, me being a former librarian, I think of that – I would think of it sort of as like Fiction, Non-fiction or Biographies. That's how my library was arranged when I was still working at school and those things are more of the categories and actual subjects of books like insects or animals or famous people, those would be more like tags and Shane is going to tell you more about that. SHANE: Tags are basically specific keywords that go with the article you are writing so that people can search in a search bar on your website and easily find articles about that subject or find out what that article was about. For example, jumping off of what Jocelyn said, you may have a broad category called 'Non-fiction books' or 'Non-fiction articles' and then you wrote maybe an article about insects and that specific article was about, I don’t know, ants or beetles or whatever. So you might write – in your tags, you might put things like ants, what's it called ant-nests, I don’t know, whatever we are talking about; we are talking about ants and bugs okay. JOCELYN: This went downhill quickly. SHANE: This went downhill very quickly but you would not tag that post with, I don’t know 'Grasshoppers' and 'Spiders' because the article itself is about ants so whatever you mentioned about ants, maybe you are an Orchid-man and you got a website about how to kill ants, so you write about four specific things that get rid of ants in your house, you would only mention those things in your tags and they are just identifiers. It's just like kind of like putting a post-it note on a page in a book and you want to turn to that page quickly to find that information.

In today’s podcast we’re going to talk about 3 ways to use social media to get more traffic to your website. We’ve gotten a lot of great feedback after last weeks episode and wanted to come back and share 3 more tips on driving traffic with social media. Our last tip revolves around paid advertising which is helping us turn $5 into $25 over and over again, which we’ll be talking about in detail next week. [Tweet "Invest in yourself and invest in your product: we have always won when we invested in ourselves."] You will learn What social media is all about and how to make it a 2 way conversation. Ideas for what to post and how to make it “timely”. What to focus on when trying to create more sales. The value of using paid advertising. Why advertising is an investment in yourself. Links and resources mentioned in today’s show Last Weeks Episode Jocelyn’s Facebook feed Elf on the Shelf article Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Shane and Jocelyn, before Flip Your Life, I was working my 11th year in the same, nine-to-five CPA job. Fast forward a few months later after Flip Your Life and I have quit my job and officially flipped my life Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to give you three more tips for getting more traffic to your website using social media. [spoiler] SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to the podcast; today we are going to get back into our Tips for Using Social Media to Get More Traffic to Your Website. In Podcast 34, we told you about three tips about using social media and those were how to target your audience, how to schedule post on social media and how to always get people to come back to your website and if you missed any of those tips and you'd like to go back and listen, you can check those out at Flippedlifestyle.com/Podcast34 and you can listen to that and find out exactly what we had to say about all those. Today we are going to tell you about three more tips for using social media to get more traffic on your website but before we do that, we are going to share a success story with you. SHANE: All right, today's success story comes from Brad Berry; you may recognize that name because Brad was actually on the podcast on one of our Flipped podcast episodes where we do a live consulting call and play it for you guys so everybody can kind of learn from the answers that we give for people's questions. Brad and Laura were on our podcast in episode 23 and they were also one of our original members for the first ever Flip Y...

In today’s podcast we’re going to talk about 3 ways to use social media to get more traffic to your website. We’ve gotten a lot of great feedback after last weeks episode and wanted to come back and share 3 more tips on driving traffic with social media. Our last tip revolves around paid advertising which is helping us turn $5 into $25 over and over again, which we’ll be talking about in detail next week. [Tweet "Invest in yourself and invest in your product: we have always won when we invested in ourselves."] You will learn What social media is all about and how to make it a 2 way conversation. Ideas for what to post and how to make it “timely”. What to focus on when trying to create more sales. The value of using paid advertising. Why advertising is an investment in yourself. Links and resources mentioned in today’s show Last Weeks Episode Jocelyn’s Facebook feed Elf on the Shelf article Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Listen to what others are saying about Flipped Lifestyle Shane and Jocelyn, before Flip Your Life, I was working my 11th year in the same, nine-to-five CPA job. Fast forward a few months later after Flip Your Life and I have quit my job and officially flipped my life Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week! Can’t listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to give you three more tips for getting more traffic to your website using social media. [spoiler] SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to the podcast; today we are going to get back into our Tips for Using Social Media to Get More Traffic to Your Website. In Podcast 34, we told you about three tips about using social media and those were how to target your audience, how to schedule post on social media and how to always get people to come back to your website and if you missed any of those tips and you'd like to go back and listen, you can check those out at Flippedlifestyle.com/Podcast34 and you can listen to that and find out exactly what we had to say about all those. Today we are going to tell you about three more tips for using social media to get more traffic on your website but before we do that, we are going to share a success story with you. SHANE: All right, today's success story comes from Brad Berry; you may recognize that name because Brad was actually on the podcast on one of our Flipped podcast episodes where we do a live consulting call and play it for you guys so everybody can kind of learn from the answers that we give for people's questions. Brad and Laura were on our podcast in episode 23 and they were also one of our original members for the first ever Flip Y...

In today’s Q&A, we are helping Scott understand how landing or squeeze pages work in the real world of online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "It's called a landing page is because that's where someone lands on your site. Everyone doesn't find the home page"] Resources Mentioned in this Episode Today’s question from Scott at dentavid.com Leadpages   Let’s dive into this week’s question! JOCELYN: Hey guys, welcome back to the Q&A with S&J. Today's question is from Scott Denton at dentavid.com and Scott says, "Hey guys, I've been learning for two years now and I've created a few websites. I actually help my friends build websites now but there's one thing I still can't get my head wrapped around. How do landing or squeeze pages work? I guess the better question is, how do I implement them? I know the tools but can you give me a step-by-step instruction using a real example? Do you use subdomains or just the lead pages domains etc. Thanks in advance, if you are able to help out. SHANE: All right, the first thing that we want to do is explain to everybody out there what a landing or squeeze page is. The important thing to remember is that a landing page, squeeze page, sales page, everybody throws around all this jargon to make their trainings and courses look at hi-tech and using specific words that mean something. But a landing page, a sales page, and a squeeze page are pretty much all the same thing. JOCELYN: And you don’t necessarily have to sell something with these pages. A lot of times, people think that if you make this landing page, you are going to sell something but that's not necessarily true. They are specifically made to get people to take an action. It may be to sign up for something that's free like a free course or a free PDF or something like that or it may be to sell something. So there's different purposes that you can have these landing pages for and what you have to remember is, you have to decide which course of action you want someone to take and you can actually make multiple lead pages – I'm sorry, landing pages for your site. SHANE: So basically the reason it's called a landing page is because that's where someone lands. They click on something, go to that page and they land there so you can convince them to take action. It's called a squeeze page – some people use the term 'squeeze page' because you know, you got them to take – maybe you've got them this far and they are on this page and you've got them, you're squeezing them, you want them to do something. Or, if you are selling something, you can use the terminology, a 'sales page' and there'll be some people that argue semantics with us on this but basically for the most part, they are all three of exact same thing. JOCELYN: All right Scott, so if there's something that we want people to do, we will give them a link and that link will take them to a page on our site such as Flippedlifestyle.com/Flipyourlife and that page we want someone to purchase our e-course. So on that page, there will be a button that leads them to what we want them to do which is to find out more information about the course. Once you click on that button, you'll be taken to a list of options we offer for our course and once you click on one of the options, that's going to take you to an order form where you can give us your payment information. SHANE: So basically you give them the information on the landing page, they go to your offer which could be 'Give me your email for a free e-book' or 'Buy something' and then they buy something. So that's kind of how we implement landing pages. We have kind of created a sequence to move people down the chain. Some people call it a sales funnel where you ta...

In today’s Q&A, we are helping Scott understand how landing or squeeze pages work in the real world of online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "It's called a landing page is because that's where someone lands on your site. Everyone doesn't find the home page"] Resources Mentioned in this Episode Today’s question from Scott at dentavid.com Leadpages   Let’s dive into this week’s question! JOCELYN: Hey guys, welcome back to the Q&A with S&J. Today's question is from Scott Denton at dentavid.com and Scott says, "Hey guys, I've been learning for two years now and I've created a few websites. I actually help my friends build websites now but there's one thing I still can't get my head wrapped around. How do landing or squeeze pages work? I guess the better question is, how do I implement them? I know the tools but can you give me a step-by-step instruction using a real example? Do you use subdomains or just the lead pages domains etc. Thanks in advance, if you are able to help out. SHANE: All right, the first thing that we want to do is explain to everybody out there what a landing or squeeze page is. The important thing to remember is that a landing page, squeeze page, sales page, everybody throws around all this jargon to make their trainings and courses look at hi-tech and using specific words that mean something. But a landing page, a sales page, and a squeeze page are pretty much all the same thing. JOCELYN: And you don’t necessarily have to sell something with these pages. A lot of times, people think that if you make this landing page, you are going to sell something but that's not necessarily true. They are specifically made to get people to take an action. It may be to sign up for something that's free like a free course or a free PDF or something like that or it may be to sell something. So there's different purposes that you can have these landing pages for and what you have to remember is, you have to decide which course of action you want someone to take and you can actually make multiple lead pages – I'm sorry, landing pages for your site. SHANE: So basically the reason it's called a landing page is because that's where someone lands. They click on something, go to that page and they land there so you can convince them to take action. It's called a squeeze page – some people use the term 'squeeze page' because you know, you got them to take – maybe you've got them this far and they are on this page and you've got them, you're squeezing them, you want them to do something. Or, if you are selling something, you can use the terminology, a 'sales page' and there'll be some people that argue semantics with us on this but basically for the most part, they are all three of exact same thing. JOCELYN: All right Scott, so if there's something that we want people to do, we will give them a link and that link will take them to a page on our site such as Flippedlifestyle.com/Flipyourlife and that page we want someone to purchase our e-course. So on that page, there will be a button that leads them to what we want them to do which is to find out more information about the course. Once you click on that button, you'll be taken to a list of options we offer for our course and once you click on one of the options, that's going to take you to an order form where you can give us your payment information. SHANE: So basically you give them the information on the landing page, they go to your offer which could be 'Give me your email for a free e-book' or 'Buy something' and then they buy something. So that's kind of how we implement landing pages. We have kind of created a sequence to move people down the chain. Some people call it a sales funnel where you ta...