The Flipped Lifestyle Podcast

We’re so excited to share this week’s Our Story series with y’all! Last week, we let you in about our early life, where we came from, what it was like before Jocelyn and I knew each other. This week's chapter is actually about how we met in college at the University of Kentucky. The first time I ever got to talk to Jocelyn was when I was convinced that she was the woman I was going to marry. Chapter highlights * How I won Jocelyn’s love and attention * How I tricked Jocelyn into being my girlfriend. Brace yourselves, things are going to get cheesy and then hilarious… really, really fast. [Tweet ""Don't live a "good enough" life, you don't have to live life planning for the worst case scenario.""] [Tweet ""Choose a mentality of abundance, success, drive -- strive for something more.""] [Tweet ""There is unlimited potential in all of us.""] Our first picture together... ever. Do you see that smile? That smile, my friend, is what true love looks like. Yep... still a better love story than Twilight! LOL. We're broke, but we're happy :-D Shane: "I just met the girl that I'm going to marry. I know it, I don't know how I know it, I don't know when it is going to happen, I don't know what is going to happen, but I just met the girl that I am going to marry."   BONUS TRIVIA: Behold! Shane’s spellbinding cologne! * Gravity: How Shane got Jocelyn's attention... more or less. * Jocelyn was born on March 27th, and I (Shane) was born on March 28th. When I told Jocelyn this, she was understandably skeptical. * We both dreamed of going to the University of Kentucky, both drove a Buick, and had eventually moved to the “Wellness Dorm.” Talk about fate!   If you enjoyed this week’s chapter, let us know in the comments or better yet, leave us an iTunes review. Next week, we’ll talk about our first careers, when we really started pursuing our dreams and I'm going to share the story of my romantic storybook proposal to Jocelyn and how I convinced her to be my bride. Here are the links to S&J’s Our Story podcast series * Our Story – Prologue: A Couple of Kids from Kentucky * Our Story – Chapter 1: Love at First Sight * Our story – Chapter 2: Welcome to the real world (maybe we should get married?) * Our story – Chapter 3: The worst day of our lives * Our Story – Chapter 4: How a lawnmower and 11 cents changed our lives forever * Our Story – Chapter 5: The Promise Land You can connect with S&J on social media too!  

What is going on, everybody? We are super excited to start our special podcast series where we'll be giving y'all the juicy details of who we are, where we started, what and how it happened. An author is writing a book about our story and part of that process is recording our story on audio for her to listen to in an interview style format. So, Jocelyn and I were sitting here recording, and thought how this would be a great opportunity to fill in the gaps for everyone listening to our podcast. We want to share our story with you, how two normal people from really, really small rural communities in Kentucky went through life, learned about online business, and ended up creating this amazing life that we didn't even know existed a few years ago, and just let you guys in on that. Highlights of this Prologue * Family background * childhood memories * fun high school days Walk this journey with us, listen to our story, let it inspire you, and know that you can do this too. Jocelyn with her super adorable pigtails :D If you're thinking, "Wait, is this Anna Jo?" The answer is no, this is Jocelyn. If you're thinking, "Pretty sure Jocelyn cloned herself." Well, that theory kinda makes sense, but... LOL :D Shane: Jocelyn was in the band. Jocelyn: I was actually a color guard. Shane: It's the band. Jocelyn: But I didn't play an instrument. Shane: It's the band. Jocelyn: ... Shane: Nothing wrong with the band, I'm cool with the band! BONUS TRIVIA: * Jocelyn is obsessed with computers, and she started with this early 90s computer with 4 MB of RAM & a 256 MB hard drive. Here's an example image and what a 2,400 baud modem looks like. This is waaaaaay before Facebook y'all! Don't judge me! I was the IN thing back in the day! I was pretty rad, myself! You young'uns and your fancy, highspeed internet upgrades! * Although we're saving the college days story for next week, here's a picture of what "Ethel" looked like. This is what the model looked like, memories~ Here are the links to S&J’s Our Story podcast series * Our Story – Prologue: A Couple of Kids from Kentucky * Our Story – Chapter 1: Love at First Sight * Our story – Chapter 2: Welcome to the real world (maybe we should get married?) * Our story – Chapter 3: The worst day of our lives * Our Story – Chapter 4: How a lawnmower and 11 cents changed our lives forever * Our Story – Chapter 5: The Promise Land You can connect with S&J on social media too!  

5 years ago, we were both working as school teachers, barely getting by and living on someone else's schedule. We were time-pressed parents with no control over our lives. Our greatest journey started with a thought, "We want total control of our lives." That thought led to questions like, "How can we achieve that?" which led us to take action, and THOSE actions later led to our success. It started with creating and selling lesson plans online, which now has evolved to an even bigger calling. It’s been 4 years since we left our nine-to-five jobs. We’re full-time online entrepreneurs serving our online community, all while having the freedom to spend more time with our kids and each other. Our lives have changed for the better because: * We figured out our WHY. * We opened our minds to the possibilities. * We took action AND because we did whatever it took to flip our life. So, to commemorate our 4th quit-iversary, here are 3 of the most important lessons we learned that enabled us to quit our jobs: If kids can do it, you can too! Mindset Shift #1: Real people can do this! Yes, this means YOU! :-) You might think that you’re not enough, or that you don't have what it takes, that you need a PHD to come up with a brilliant idea or need decades of experience to succeed online… THAT IS NOT TRUE. There were other people like us online and they made it work, so why can’t we? I was a 0-10 head coach at one time, and built an online business that sold football playbooks. Jocelyn was a librarian for just 3 years when she sold lesson plans on her website. Don’t let the world dictate what you can and cannot do. Folks working nine-to-five jobs can make money online. Parents can make money online. Retired, empty-nesters can make money online. We believed and took action, that is why we made it. You are more than capable to succeed too! Shane's plan VS Jocelyn's plan Mindset Shift #2: Making money is easier than you think When you’re working for someone else, hard work doesn’t always guarantee your family’s financial security. When you trade in your time for that paycheck, that is time away from your spouse, your kids, and things you’re really passionate about. Which brings us to mindset shift #2, making money is easier than you think! There is ALWAYS a way to make money online. Because: Solving problems = Money Bigger problems solved = More money The only one stopping you from making money online is, well, YOU. #YouCanDoIt write. it. down. then. get. it. done. Mindset Shift #3: We all HAVE the time 60 seconds in a minute. 60 minutes in an hour. 24 hours in a day. 168 hours a week! We all have the same set of time and it’s really up to us HOW we spend it. Prioritize what’s important. What are your non-negotiables? To make it online, you have to be ready to make sacrifices. That means, cutting down on watching TV and even saying no to night out with friends. The time you invest on building your online business today, can spell your success in the future, so you need to decide what stays and what needs to change. Take control of your time, don’t let it control you. We hope you had as much fun learning with us as we have while recording this episode for y'all :-)

Need help driving more traffic to your website? We have Layne and Sondra Johnson on the show today, and getting more traffic to their website is one of the things we will learn in this episode. We’ll be sharing insights on how they can take their fine art business to the next level! Sondra and Layne are a power couple, who's been working expanding their business both offline and online. Layne the first part of his career as a freelance illustrator, then 15 years as a children's book artist with over 20+ published books. Last year, he has officially switched to fine art and started creating a whole new body of work. He is primarily responsible for creating the content and the products. Sondra, on the other hand, has a full-time corporate job with a company she’s served for 20 years. She was the one who laid out the foundations for their site, managing and learning how to handle the marketing and sales of fine art online. With the fine art business evolving like many other industries, the Johnsons are now looking into effective online marketing campaigns to grow their audience, but with so many platform options, how do you know which one is the right one? Join us as we discuss options of how artists can make money online, finding their effective social media platform and opt ins to get more people interested in the product. Are you a struggling artist hoping to get the right people to find your creations? Tune in and this just might help you take your idea to the next level. [Tweet "“You won’t make money until you go out there and make something.” - Shane"] [Tweet "“If you can make 1, you can make 101 or 1,001!” - Shane"]   You Will Learn: * How artists can sell online * Driving more traffic to your website * How to build and grow your mailing list * Maximizing content type and platforms * Plus so much more! [Tweet "“Don’t do everything at once, work through a process.” - Jocelyn"] [Tweet "“Everything is a trend, be prepared for the change.” - Shane"] [Tweet "“Connect people who find interest in what you do.” - Jocelyn"] Links and resources mentioned in today’s show: * Layne & Sondra’s Website * Evan Burse - the Cartoon Block * Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story: Today's success story comes from Paul.  Paul is a fellow Kentuckian with me and Jocelyn, so we love Paul.  And Paul writes in our success forums inside the Flip Your Life community, "12 Members to 20." Paul says, "This is starting to look like something.  Since the beginning of this summer, I've gone from 12 members to 20.  At 12 I felt like maybe I was making a mistake." "It's funny.  It's feeling like a legit side business.  At 50, I think I will be able to concentrate on it exclusively.  Last fall, I was making pizza money.  Now, I'm almost paying for my health insurance.  Next stop, rent.  Then, it really starts to get interesting." We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about build...

We’re so excited to have one of our Aussie Flip Your Life friends on the show today! Ready for this week’s exhilarating mind mapping session, we have FYL community member and journalist-autobiographer, Nicola Davison. Nicola is a wife, and mom with two kids from Queensland, Australia. She has been a journalist for over 15 years and She has worked for daily and community newspapers in New South Wales and Queensland, as well as in the United Kingdom. She has interviewed thousands of people throughout her career and believes that everyone has their own story to tell, with years full of many interesting and inspiring lessons, it would be a waste to miss the chance to share it with loved ones. Her online business, Forever Young Autobiographies, focuses on helping folks write their life story, get it self-published and preserve their key memories to pass on to the next generation. With her avatar identified, Nicola will be needing our help to develop her next offer. Would it be an opt-in, an introductory offer or can it be MUCH BIGGER than that? Join us as we get our thinking caps on and polish Nicola’s gem of an idea. We’ll be diving in on the importance of getting standard procedures in place, creating irresistible challenges and experience how we help take our members from mind mapping a product to their sales game. Let’s have some Flipped Lifestyle fun and take this online business to the next level! [Tweet ""Create something that can passively accomplish tasks for you." - Shane"] [Tweet ""You have more opportunity then you are really thinking about." - Jocelyn"] You will learn: * The anatomy of an introductory offer-based challenge * Why it’s important to have standard procedures in place * What its like when we do a “product” brainstorming session * Plus so much more! [Tweet ""If people want to take it a step further, give them that opportunity." - Jocelyn"] [Tweet ""It takes a lot of hard work & perseverance to really reach your goals." - Shane"] Links and resources mentioned in today’s show: * Nicola’s Website * Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story: Today's success story comes from Kathy, and Kathy writes, "Holy cannoli," -- she is really doing in her subject line right, 'Holy cannoli!' with two exclamation points -- "I've hit double digits!! " Kathy says, "I spent my entire summer vacation just grinding and working away at my business.  I head back to school on Monday and I am so pumped and excited to show that I have officially hit double digits with my members.  I have 10 real life people who are paying me money, and using my stuff.  What the heck?! I actually had had 12 members, but to members left which was totally okay.  I'm learning to navigate the highs and lows of people leaving, but all is good.  Thank you for everyone's help here especially Shane, Jocelyn, Kitty, and Kat." "Your encouragement on all my posts, especially my action plans really help to continue to push me onto the next 10. Mega high-fives all around." Something I love about Kathy is that she shows up.  She just said that she goes and posts in the action plans.  I see her all the time on our live member calls twice a month. She asks good, insightful questions, she comes in, she signs up for her podcast,

Need ideas on monetization strategies? Listen in as we talk to today's guest about analyzing different monetization strategies for her online business. On air with us today is a returning guest and Caregiver Advocate, Elizabeth Miller. Elizabeth helps overwhelmed & stressed family caregivers find time for themselves and the things they love. She initially launched as Savvy Sandwicher in Feb 2015 on SquareSpace, then joined the Flip Your Life community in October and participated in our mastermind, which led her to do a re-brand early 2016. Her website, Happy Healthy Caregiver, is where she launched her products and her support community for caregivers craving work-life balance. She has tons of content, offers, and some members. Elizabeth has already earned some money, but is looking into monetizing the brand even more and be able to work on her online business full-time. With a network and speaking engagements lush with prospects, we analyze which route would lead to a more stable, recurring income. We’ve seen Elizabeth take action before and it’s brought her some success, now join us as we help her take even more action to get her online business to the next level. [Tweet "“Your job is to get the content into their hands.” - Shane"] [Tweet "“Continue bringing value into their lives.” - Jocelyn"] You Will Learn: * Repurposing and repackaging old content * What is a long-term nurture sequence * Jocelyn’s long-term nurture email sequence strategy * Automation & curation * Institutional products & the workshop environment * Plus so much more! [Tweet "“It doesn't always happen overnight no matter how hard you work.” - Shane"] [Tweet "“Great service brings in more customers.” - Jocelyn"] Links and resources mentioned in today’s show: * Elizabeth’s Website * FL 90 - Elizabeth’s First FL Interview * Women’s Day with Elizabeth * Grant Baldwin’s Website * Designrr Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week: This week's success story from our Success Story Forum in the Flip Your Life community, is from Rachel, and Rachel's subject line reads, "414 Email Subscribers in Just Three Weeks," and we've got a smiley face emoticon. Rachel says, "In the last three weeks, I have done two webinars.  The first webinar, I grew my email list from 0 to 232.  I just finished my second webinar, and I now have 414 email subscribers.  I'm not in any paying ads, just sharing things on Facebook groups.  This is very encouraging.  I think I will keep doing webinars." And you know, this is something we teach in our Flip Your Life membership in the Flip Your Life blueprint is how to get emails, how to go out and find subscribers, how to find your perfect customer, and put yourself out there to do it. A lot of times, people have all the puzzle pieces, and they're just not taking action. We just want to congratulate Rachel today.  She took action, that is why she went from zero email subscribe...

The power of social media is at its peak now more than ever. As online entrepreneurs, we must learn how it works and how we can take advantage of it. Listen in on this episode to learn how to use social media platforms to grow your online membership community. We have another fantastic guest on the show today who’s serving his community in a truly meaningful way. Flipping his life and online business to the next level is FYL community member & Church Tech Specialist, Paul Clifford. Paul has been married to his wife, Christina, for 18 years. They have two kids: Trinity and Ellie. He has been called to serve since his teenage years, but was unsure how to fulfill this purpose until he became Church Technician. He is an expert in a church presentation software -- ProPresenter, and has created several courses on it. Being a church tech is quite a lonely vocation, but Paul was dedicated to creating a platform by which he can help others like himself to provide high quality church presentations in order to improve the service experience. He started his online venture in February 2011 and has significantly grown his online presence and credibility. He has also created books and multiple courses that would lead his audience towards his online membership. Paul has already gotten his first 12 members. The questions now is, how do we ramp it up to 100? Join us as we help Paul understand the push and pull behind social media platforms, how to use that to his advantage and win the sales-numbers game. The conversation is fun and easy to digest, if you’re looking into taking your online business to the next level without all the crazy jargon, we got you covered -- so don’t miss this! [Tweet "“It’s just crazy what happens when you really put yourself out there." - Shane"] [Tweet "“Don't be so concerned about losing control as long as you’re following the guidelines.” - Jocelyn"] You Will Learn: * Facebook groups VS Forums * Finding a way for your avatar to talk conveniently * Sales as a numbers game * How to drive in more traffic using Google Ads * Google-Facebook strategy * Plus so much more! [Tweet "“Use your talents to do what you’re supposed to do to serve.” - Shane"] [Tweet "“What if you had only one other person that could say that you changed their life, would it be worth it?” - Jocelyn"] Links and resources mentioned in today’s show: * Paul’s Website * Flipped Lifestyle’s Mobile App * Elementary Librarian * US History Teachers * Learn Scrivener Fast * Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week: Today's success story comes from Lea, and it is an awesome success story because we get so wrapped up as entrepreneurs in the money and in growing our memberships, and growing our businesses that we forget that our online business is changing people lives, are changing the world and that is what this one is about.  The subject for this success story is,

Our guest this week is a real inspiration! We’re super excited to help Flip Your Life community member & ASL Resource Developer, Cynthia Long. Cynthia has been married 32 years, a mother of 3 AND grandmother of 3. Her passion in learning ASL began when her son had met a deaf boy in his study group. He said, "Mom, no one is talking to him." It’s how they decided to learn sign language and she became hooked. She loved signing so much that she eventually got a degree in ASL. Because her passion was so strong, she took her board exam fresh off her first year. She was the first in her college to become Nationally Certified and later was the first to be Certified in the school district. After 8 years of interpreting in the school system, she noticed that there were no resources for deaf and hearing impaired kids. This led her to create Sign Baby Sign that was initially meant to teach babies ASL, and has now evolved to supplementing school systems with ASL resource. Their website is now ASLteachingresources.com and continues to expand its content. Cynthia’s website is loaded with content and has generated income mostly from one-off sales. She is looking into turning her online business to lean towards a more sustainable and recurring feature. This brings us to her guest question, “How do I set up my membership site for my niche?” Join us as we help Cynthia pivot from one-off sales to the more passive income generating membership model. Are you interested on what the membership model can do for you and your business? Do you want to learn about its advantages and the strategies we use to implement it? Then get your thinking cap on and tune in, this episode just might take you to that next level you’ve been wanting to reach! [Tweet "“When you’re stuck & things aren’t working out, it’s important to learn from it, step back and evolve.” - Jocelyn"] [Tweet "“It's amazing how just one idea can really explode into such an awesome thing.” - Jocelyn"]   You Will Learn: * The advantage of upsells and what it can do for your sales * Maximizing your customer’s lifetime value * How to offer your upsells * Purchase orders VS Credit cards * Where does your niche / community like to talk * Understanding your avatar calendar * Plus so much more! [Tweet "“One of the goals in business is to create a forever customer.” - Shane"] [Tweet "“Knowing your calendar is critical to making launches and really good sales.” - Shane"] Links and resources mentioned in today’s show: * Cynthia’s Website * Cynthia’s iTunes Podcast * US History Teachers * Elementary Librarian * FL Kids on YouTube * FL Kids on Facebook * Flip Your Life community * Flipped Lifestyle’s Patreon page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week:

Having a hard time finding paying customers / members? Maybe you havn't accurately narrowed down your target avatar yet. Listen in and learn more how to do this as we talk to our guest, Flip Your Life community member and Christian Counselor, Tawnya Kordenbrock. Tawnya has been married for 35 years with two adult sons and one grandson. She is a licensed professional clinical counselor in Northern KY with a solo private practice called A Renewed Life Counseling, where she helps adults who have come from a background of abuse, neglect, or chaos and feel stuck in anxiety, depression, and relationship patterns. She started her blog more than 4 years ago, ARenewedLife.com, where an online course called, “Claim Your Calm,” is offered for those who struggle with anxiety learn how to bring peace to their mind, body, and spirit. Having blogged this long, Tawnya is now ready to take the next step towards a more recurring and passive income. Join us as we talk about strategies that will help our guest to overcome her current online business roadbump. We’ll be sharing our insight on digital coaching, what recurring revenue is and how to make it work without having to overextend your efforts. If you’re stuck deciding what to do, if there’s a push and pull between what you want and what the customer wants, then stick around and get ready to take action! [Tweet ""There is no perfect path to success." - Shane"] [Tweet ""Don't force yourself to do what's burdensome, do what feels light." - Jocelyn"] You Will Learn: * What is digital coaching * Recurring revenue strategies * Creating a Facebook group vs. your own community area * Tips on one-on-one calls * Plus so much more! [Tweet ""Give the people what they want, but you have to do what’s right for you too." - Jocelyn"] [Tweet ""Think outside the box to serve your people." - Shane"] Links and resources mentioned in today’s show: * Tawnya's Website / Blog * Flip Your Life community * Flipped Lifestyle’s Patreon Page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Kevin.  "Why is my sales funnel not converting?  I'm getting emails, but no sales.” Click here to hear the answer to today’s featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Today’s guest is a rock star in our membership community. Here for another round of high energy, next level action is Flip Your Life Hall of Famer, Jeanette Stein. Jeanette is a wife, mom to 6 wonderful kids and is a former high school math teacher with over 17 years of teaching experience. She began her online journey about 6 years ago when she needed something new to learn, starting with Dreamweaver, then Blogger, then WordPress - mostly by herself. Not wanting to choose between her family and career, she used all her new skills into creating her own website, HighSchoolMathTeachers.com where she sold lesson plans to Algebra and Geometry teachers. In her site’s infancy stages, there wasn’t really much money coming in and she knew that there must be a way to gain traction. After hearing about Shane & Jocelyn, she decided to join the Flip Your Life community and everything else was history. Moving all of her lesson plans into a membership community almost two years ago had made all the difference and brought her site full circle. She has since quit job and had gotten amazing opportunities that wouldn’t have been possible had she decided to quit early on. You know what? The fun doesn’t stop with good sales metrics, because there’s always room for growth and we’re here to help her take that next step, so join us as we help Jeanette focus on marketing strategies to boost sales. You seriously do not want to miss this! [Tweet "“There is always a way to make money.” - Shane"] [Tweet "“Make sure that you are not going above & beyond what you want to do.” Jocelyn"] You Will Learn: * How much to spend on Facebook ads * Going deeper into our Profit First Budget * Good is the enemy of great argument * The advantage of knowing your customer’s lifetime value * Why you should consider doing upsells * Plus so much more! [Tweet "“Think about the next peak so you can get through the valley.” - Shane"] [Tweet "“Start it small, when it works, go ahead and put more into it.” - Jocelyn"] Links and resources mentioned in today’s show: * Jeanette’s Website * Jeanette’s first guest call * Jeanette’s second guest call * Shane & Jocelyn on SPI with Patt Flynn * Experiencing guilt over growth? Here’s Shane’s thoughts on contentment * Profit First Accounting + More * Jessica Larrew’s Website * Disney’s Magic Kingdom Review * Flip Your Life community * Flipped Lifestyle’s Patreon Page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Derek.  Derek says,

Need help with goal setting and focus on your online business? Listen in as we discuss this topic to help today's guest. Stepping up to take action are Flip Your Life community members & best friends, Kellie & Randi. The dynamic duo currently are full-time working professionals, married, and each have three children. Kellie works as a health psychologist, while Randi is a CPA/college professor. A few years ago, they became super interested in nutrition and healthy living, so they obtained a health coach certification. After multiple life events, the constant juggling of family and career life balance, they are now ready to dedicate themselves to turning their online business dreams into a reality. They are just finalizing their website, and haven’t built a significant online presence yet at this point, but are determined to create a platform where they can have a broader reach and help women develop a healthy habit change. The struggle now is which path to take, since health is just too broad a target. Join us as we help Randi and Kellie align their goals, maximize content effectivity, and tips on how to start their own podcast where they can support women in the throes of work and motherhood. Let’s get to work! [Tweet "“There is no reason to sit on content.” - Shane"] [Tweet "“Pro tip: you can always change it later.” - Jocelyn"] You Will Learn: * How to start a podcast * Content Creation: The advantage of branching out * Facebook Challenges and warming up your audience * Pricing strategies for when you’re just starting out * Plus so much more! [Tweet "“It’s difficult to convince people that you can fix everything in their life.” - Shane"] [Tweet "“It’s far easier to choose, focus & work on one task at a time” - Jocelyn"] Links and resources mentioned in today’s show: * Randi & Kellie's Website * Flip Your Life community * Flipped Lifestyle’s Patreon Page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Amy.  "What are the pros and cons of having a free Facebook group?" Click here to hear the answer to today’s featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle onl...

Want to know more about creating product tiers in your membership community? In this episode, we will discuss this strategy with our our Flip Your Life guest member, Joe Muench. Joe is a pharmacist who works in a hospital’s intensive care unit, and has been practicing since 2000. His wife Daphne is an elementary reading teacher and supports him in his online business through brainstorming and doing all the editing. They spent the first year building their audience with their podcast, but didn’t have a product yet. At the end of the first year, he wrote a book, called “A Pharmacist's Guide to Inpatient Medical Emergencies” to teach hospital pharmacists and residents what to do during a "code blue" in the hospital. On September 2016, Joe pre-sold and then launched the beta version of his critical care pharmacy academy - intended as a recurring membership site. The membership successfully launched by December 2016 and has garnered him over 90 members to date. Joe and Daphne are wanting to flip their lives by growing their online academy, so they can have the flexibility to spend more quality time with their two kids. They also want to foster the entrepreneur mindset as the children, ages 9 & 7, have expressed interest and had created websites of their own. Join us as we help Joe decide how to deliver different product levels in order to get more people onboard. We will share our insight on the advantages of using pricing strategies and get a deeper understanding on customer lifetime value. There are huge nuggets of online business wisdom that will help you take your online business to the next level in this episode. Time to get things started! [Tweet ""You gotta have an anchor sitting on one side of your product." - Shane"] [Tweet ""Give them a 30-second pitch, not a major pitch fest." - Jocelyn"] You Will Learn: * What product levels to offer * Understanding your customer's lifetime value * What your upsell looks like per product level * How do you calculate the lifetime value * Plus so much more! [Tweet ""You always want customers to step up to the next level." -Shane"] [Tweet ""A product's lifetime is over when it's no longer accurate or relevant." - Jocelyn"] Links and resources mentioned in today’s show: * Joe's Website * Flip Your Life community * Flipped Lifestyle’s Patreon Page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sarah.  Sarah says, "I have lots of ideas for an online business.  How do I research which one is best?" Click here to hear the answer to today’s featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes:

We are super pumped to introduce you guys to Lynda & Kevin Malleck, our Flip Your Life community members and wonder couplepreneur behind the healthy lifestyle kitchen website - themalleckfamily.com Kevin & Lynda live just outside of Washington, DC in northern Virginia. They have been married for over 17 years and are the parents to a sweet teenage boy named Colin. Lynda’s background originally started in education, but she later shifted her interest to business. Kevin, on the other hand, is an awesome Head Chef, who at some point even managed his own restaurant. Lynda realized that they had to reassess their current lifestyle after her sister had been diagnosed with ovarian cancer. They decided that it was time to focus on living a healthier lifestyle and make wiser food  choices. This was when Kevin brilliantly created delicious dishes that were way healthier than their traditional counterparts, and they soon found themselves losing weight almost effortlessly. They documented this transition and had set up a website to host their blog and sell their cookbooks. They had sold paperback versions of their cookbooks and are now looking into generating a steady income stream by offering their digital products as well. They also  want to show Colin the limitless possibilities that online business creates, and encourage him to become an entrepreneur too. Which brings us to the question at hand. What should they focus on to build the business to fit the membership model? We’re going to dive in deep and share insight on how to attract your avatar with your own unique backstory, where to get emails for your email list, how to  overcome brand identity problems and a whole lot more. This is a really fun episode with tons of gold nuggets of online business wisdom, so join us and let us help you take action too. [Tweet ""Your story is what actually makes you unique in any space." - Shane"] [Tweet ""Concentrate on getting consistent content out." - Jocelyn"] [Tweet ""Getting people to buy is validation that you're striking a pain point." - Shane"] You Will Learn: * How your story sets you apart from your business competitors * Where do you get emails and how to grow your email list * What you can learn from checking the competition * How to overcome brand identity problems * What is the "Challenge Model" * Plus so much more! [Tweet ""Just go ahead & create, see if it catches on. If they like it, then keep going." - Jocelyn"] [Tweet ""You can't change everything in the past, so reflect and evolve moving forward." - Shane"] [Tweet ""Make sure people are relating to you so they will follow you in the future." - Jocelyn"] Links and resources mentioned in today's show: * Kevin & Lynda Malleck’s Healthy Food Website * US History Teachers * Elementary Librarian * Flip Your Life community * Flipped Lifestyle’s Patreon Page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series:

How do you start an engaging online membership community where people come and stay month-after-month? That’s what we’re going to be analyzing with you and Kristin today. Joining us on today’s show is a Private Mastermind participant and fellow educator, Kristin Houser. Kristin is currently working and researching as an Elementary School Instructional Coach. She has been in the education scene for about 13 years now, 7 years as a Classroom Teacher and 6 years as an Instructional Coach. She specializes in helping teachers maximize their potential and enable them to improve their way of teaching. During her transition from classroom teacher to instructional coach, she had been searching for content and possibly a community, where she could get the extra boost that could help her in her own coaching journey. Having found little information online, she decided to create a place to provide a solid resource for other coaches that she had wished to have while she was just starting out. Kristin wants to take her 6 years old blog a step and a leap further. More than just making some stable and recurring income, she wants to create a place where these professionals can get together and have a community. It’s going to be a super action-packed day, AND it’s also going to be a lot of fun. Don’t miss it! [Tweet ""Everyone starts something at some point and they need mentorship." - Shane"] [Tweet ""The process always takes longer at the beginning than it will later down the road." - Jocelyn"] You Will Learn: * How to set realistic expectations within your community * Other ways to lead and serve your members * When to move forward from the beta member testing phase * Advantages of launching multiple beta test group layers * How to decide on the content model to build your community around * How to use free content to promote the membership community * How to bundle a physical product with a membership site * Plus so much more! [Tweet ""It’s not about the time you’re spending, but how you take control of your time." - Shane"] [Tweet ""Keep your beta group big enough to get ample feedback." - Jocelyn"] Links and resources mentioned in today’s show: * Kristin’s Website * Elementary Librarian * Flip Your Life community * Flipped Lifestyle’s Patreon Page [Tweet ""A fulfilling life doesn’t always revolve around the most money." - Jocelyn"] [Tweet ""Build your business by aligning what they want with what you want." - Shane"] Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week’s question is from Danielle, it says, “What do you do with people who never confirm their email address?” Click here to hear the answer to today’s featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.

Want to be successful in getting new members join your community? Listen in on this episode and find out! Sharing her success and ready to take on the next level with us today is Veronica Lopez. Veronica is an Educational Consultant who works with K-12 teachers. For about nine years, she has provided district and campus workshops, serving teachers through one-on-one coaching. She has also provided one-off products through her website, http://math-lesson-plans.thinkific.com, and had successfully launched her membership program August of last year. As a teacher herself, it's been her greatest goal to provide quality content, support and service in order to make a difference in the education scene. When she launched her first online course last year, she had earned $16,000. This signature course of hers is aimed to help teachers with their state test preparation. Her most recent success, an additional 70 members to her membership community, is a testament to how her strategy has enabled her to scale the business. Now, Veronica is not stopping there. Her next move is still a mystery and that's what we're going to help her with in this episode. We'll be talking about some really cool strategies that have been tried and tested by Jocelyn, Veronica, and a lot of other members of our Flip Your Life community. You definitely shouldn't miss out, this might just get you unstuck and catapult you to the next level. [Tweet ""Webinars are meant to get people to raise their hand." - Shane"] [Tweet ""You'll never get 100% participation, that's just a fact of life." - Jocelyn"] You Will Learn: * Veronica's webinar strategy * Jocelyn's follow up recommendation * Flipped Life Cycle Basics * Inventory & calculating your effective hourly rate * Plus so much more! [Tweet ""You don’t just go grind and work forever." - Shane"] [Tweet ""It boils down to, 'Do you want a thumbs up or make money?'" - Jocelyn"] Links and resources mentioned in today’s show: Veronica’s Website  * FL 86 - We help Veronica take her education business to the next level Flip Your Life community  Flipped Lifestyle’s Patreon page Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week’s question is from Kathy, she says, “What are things that I should be looking for when I’m analyzing the data from my Facebook ads?” Click here to hear the answer to today’s featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: